PROJECT BRIEF 2023_013

SUMMARY

PI(E) DAY
Promo is valid from March 14 to 16, 2023 across
all channels
Per DTI Fair Trade Permit No. FTEB-154778

PAYDAY!
Series of 2022
Marketing Lead: Sam Domingo
samantha.domingo@yellowcabpizza.com

OVERVIEW:
• Buy 1 and get 50% off your second 12”
pizza. Different pizza flavors of the same
crust are allowed. Customers should pay
the price of the more expensive pizza plus
50% off the lower-priced pizza.
• See price table for possible pizza
combinations on page 2.
• Offer is available across all channels from
March 14 to 16, 2023.
• This promotion is not valid in conjunction
with any other ongoing promos or
discounts.
• In the purchase of goods and services
which are on promotional discount, the
senior citizen can avail of the promo
discount or the discount provided under
the Expanded Senior Citizen Act of 2020
whichever is higher.

Within the 40% promo cost

FCPC threshold

Available in all stores

WHO nationwide except Camaya

IN-STORE MERCH Poster

POS PROMOS à PI[E] DAY PAYDAY!

DRIVE HOTLINE ONLINE DIRECT TO AGGRE

DI TO CS
THRU DEL DEL STORE DEL GATOR
YES YES YES YES YES YES YES YES

DOC NO: PROJ BRIEF 2023_013 (PAGE 1 OF 4)

CONFIDENTIAL AND PROPRIETARY INFORMATION. NOT FOR EXTERNAL DISTRIBUTION OR REPRODUCTION.
PROJECT BRIEF 2023_013
SUMMARY

PI(E) DAY
Promo is valid from March 14 to 16, 2023 across
all channels
Per DTI Fair Trade Permit No. FTEB-154778

PAYDAY!
Series of 2022
Marketing Lead: Sam Domingo
samantha.domingo@yellowcabpizza.com

Dine-in, Take- Delivery Aggregators Boracay

Out, and and Boracay Delivery
Curbside® Pick-Up
Pick-up
Classic (Original) P808.50 P907.50 P975 P1,012.50
Signature P958.50 P1,072.50 P1,155 P1,200
(Original)
Legendary P1,108.50 P1,245 P1,335 P1,387.50
(Original)
Classic + P908.50 P1,017.50 P1,095 P1,137.50
Signature
(Original)
Classic + P1,008.50 P1,132.50 P1,215 P1,262.50
Legendary
(Original)
Signature + P1,058.50 P1,187.50 P1,275 P1,325
Legendary
(Original)
Classic (Thin) P733.50 P825 P885 P922.50
Signature (Thin) P883.50 P990 P1,065 P1,110
Classic + P833.50 P935 P1,005 P1,047.50
Signature (Thin)
Dear Darla® P958.50 P1,072.50 P1,155 P1,200

DOC NO: PROJ BRIEF 2023_013 (PAGE 2 OF 4)

CONFIDENTIAL AND PROPRIETARY INFORMATION. NOT FOR EXTERNAL DISTRIBUTION OR REPRODUCTION.
PROJECT BRIEF 2023_013
SUMMARY

PI(E) DAY
Promo is valid from March 14 to 16, 2023 across
all channels
Per DTI Fair Trade Permit No. FTEB-154778

PAYDAY!
Series of 2022
Marketing Lead: Sam Domingo
samantha.domingo@yellowcabpizza.com

FAQs
Can a customer use his/her Senior Citizen/PWD Discount Privilege?
No. The Senior Citizen / PWD may only choose to avail the Senior
Citizen / PWD discount with their order OR the Pi[e] Day Payday! offer NO
– not both. However, they are entitled to VAT exemptions. This is a
DTI-approved promo.
Can an MGI employee use his/her employee discount privilege?
No. The MGI Employee discount privilege may not be availed with the NO
promo.
Is this promotion being offered on GrabFood, FoodPanda, and other
aggregators?
YES
Yes. This promotion is available on GrabFood, FoodPanda, and other
aggregators.
Can a customer order ala carte items with the promo?
Yes. The customer may still order a la carte items along with the promo YES
as long as they pay the additional items on its regular price.
YES, AMOUNT
Can a customer choose a different flavor and crust for their 2nd half-
IS THE MORE
off pizza?
EXPENSIVE
Yes. Different pizza flavors of the same crust are allowed. Customers
FLAVOR + HALF-
should pay the price of the more expensive pizza plus 50% off the
OFF LOWER
lower-priced pizza.
PRICED PIZZA
Can a customer choose pizza sizes other than 12” and be entitled to
the half-off second pizza? NO
No. The offer is exclusive to 12” pizza.
If a customer orders online at delivery.yellowcabpizza.com or via
aggregators, will the second half-off pizza be automatically added
to cart if they purchase a 12” a la carte pizza?
No. The customer needs to select the promo offer of Pi[e] Day Payday! NO
to be entitled to half-off their second 12” pizza. Adding an a la carte 12”
pizza will not automatically entitle the customer to the discounted 2nd
pizza.

DOC NO: PROJ BRIEF 2023_013 (PAGE 3 OF 4)

CONFIDENTIAL AND PROPRIETARY INFORMATION. NOT FOR EXTERNAL DISTRIBUTION OR REPRODUCTION.
PROJECT BRIEF 2023_013
SUMMARY

PI(E) DAY
Promo is valid from March 14 to 16, 2023 across
all channels
Per DTI Fair Trade Permit No. FTEB-154778

PAYDAY!
Series of 2022
Marketing Lead: Sam Domingo
samantha.domingo@yellowcabpizza.com

FAQs
Will a customer get a You Do You Rewards sticker if s/he orders this
promo?
No. You Do You Rewards requires an a la carte pizza to be ordered to earn
NO
a sticker. On its own, a customer will not get sticker, but may receive one
if s/he adds an a la carte pizza that is not part of the half-off second pizza
offer to the order.

DOC NO: PROJ BRIEF 2023_012 (PAGE 4 OF 4)

CONFIDENTIAL AND PROPRIETARY INFORMATION. NOT FOR EXTERNAL DISTRIBUTION OR REPRODUCTION.