The Creative Story behind

Pek JIMAT Jimat dan #HappyTanpaHad Pelan Fokus & Bebas

After recovering from the pandemic
2 years later, Malaysians are now
facing one of the biggest financial
crises, the food inflation.
The rising cost demands the rakyat
to jimat more than ever. Pek JIMAT
is key in helping ease their burden
and stretching their dollar
All OLOs are offering Unlimited Data
packages and pricing has become a
parity.
Our strategy is to sell through
emotions of the B50 community and
introduce Jimat & #HappyTanpaHad.
Building a community of likeminded
people.
Tune Talk new Unlimited products
offer various plan options and the
freedom to pay one-off or
monthly.
Users can subscribe to Bebas and
Fokus plans based on their data
and speed preferences.
Tune Talk Pek JIMAT
Our latest pack is redesigned with exciting new features for irresistible value!

SIM PACK+ FOKUS #SUPER LIFESTYLE

TANPA HAD JIMAT BONUSES
2X faster Get rewarded
New & Up to 19%
internet when with flights,
Improved SIM discounts on
you need it the movies, food and
pack and tariff plan bundles
most telco perks!

Calls: 22 sen
Pay-Per-Use Rates
SMS: 12 sen
Basic Internet 256kbps
Free Welcome Data 1GB with Tune Talk App
Numbered Non-numbered Sim Validity 7 days
RRP: RM10 RRP: RM7
DTP: RM 8 DTP: RM5.50 New Loyalty Program
Loyalty Program
AIRTIME: RM 5 AIRTIME: RM 2 TT Shop (Lifestyle Deals)
Free Insurance Yes with TopUp >RM50
The Winning Campaign
BRANDING PRODUCT
The new Pek Jimat will be the
enabler for the targeted group
to enjoy the products under the
Jimat tariff..

Pelan Fokus RM33 Pelan Fokus RM40 Pelan Bebas RM55

Branding through Emotional Needs, to be
Happy!

Visual depicts simple pleasures of the B50

Class.

Visual depicting the lower B50
group (e.g. Grab riders,
homemakers). Showing how
Internet sparks joy and helps
with productivity.
Visual depicts the SME Visual depicts the working class,
owners of the B50 group. online entrepreneurs and urban
Showing Internet as an market. Showing freedom in their
essential part of their lifestyle.
lifestyle.

All three hero plans will showcase Happy Moments to link back to the umbrella campaign Jimat dan #HappyTanpaHad
The Brand Appeal

Objective
• For Branding Purpose
• As teaser and on-going content during the
campaign period
Message
• Projecting the message of Jimat dan
#HappyTanpaHad
Visual Rationale
• Visual: Showcasing the Happiness/ Lifestyle/
Moment of B50
• Highlighting Tanpa Had
Where are we using
• Social Media, OOH
 The Product Push

Fokus 33 Fokus 40 Bebas 55

Objective Objective Objective
• To drive product info/ message for Pelan Fokus RM33 • To drive product info/ message for Pelan Fokus RM40 • To drive product info for/ message for Pelan Bebas
RM55
Message Message
Message
• To shout on Pelan Fokus RM33 • To shout on Pelan Fokus RM40
• To shout on Pelan Bebas RM55
Visual Rationale Visual Rationale
Visual Rationale
• Targeting overall B50 • Targeting the upper class of B50
• Showing the lifestyle of B50 or riders • Showing SME business owner, teachers, etc. • Targeting the M35
• Highlighting Tanpa Had • Highlighting Tanpa Had • Showing online entrepreneur, urban market, market
center
Where are we using Where are we using
• Highlighting Tanpa Had
• Targeted Digital ads, DOOH (by location), Targeted BTL • Targeted Digital ads, DOOH (by location), Targeted BTL Where are we using
(SMS), POSM, Radio, TV, Cinema (SMS), POSM
• Targeted Digital ads, DOOH (by location), Targeted BTL
(SMS), Radio (Hitz FM), POSM
• 35GB HI-SPEED DATA • UNLIMITED DATA (3Mbps) • UNLIMITED DATA (6Mbps) • UNLIMITED DATA (18Mbps)

• UNLIMITED All-net Calls • 2x Speed (6Mbps) 9am-5pm • 2x Speed (12Mbps) 9am-5pm • UNLIMITED All-net Calls

• Shared with 35GB Base Quota • UNLIMITED All-net Calls • UNLIMITED All-net Calls • UNLIMITED Hotspot (8Mbps)

• 4GB Hotspot • 6GB Hotspot

RRP RRP RRP RRP

30days RM
35 30days RM
38 30days RM
48 30days RM
68
3 Months
PROMO
RM
35/mth 3 Months
PROMO
RM
43/mth 3 Months
PROMO
RM
60/mth
Upfront: RM105 Upfront: RM129 Upfront: RM180
Discount Up To 8% Discount Up To 10% Discount Up To 12%
12 Months 12 Months 12 Months
PROMO
RM
33/mth PROMO
RM
40/mth PROMO
RM
55/mth * TERM &
Upfront: RM396 Upfront: RM480 Upfront: RM660 CONDITIONS
APPLIES
Discount Up To 13% Discount Up To 17% Discount Up To 19%
Marketing Support
AWARENESS CONSIDERATION/ENGAGEMENT CONVERSION

Digital Paid Ads –

Astro’s Addressable TV
– targeted TV buy
Engagement Buys
TTL – On-Ground Conversion
Nationwide Radio Push TTL –
On-Air & Digital Promoting the product
On-ground

OOH &
DOOH
Digital Paid Ads SEM Remarketing
via Insider

Email Marketing
KOLs –
To drive engaging
content

E-Rides Wrap &

Shopping Ads
LED BTL –
Website,
SMS,
CRM Campaign via In-App,
POSMs Cinema – Suburban Insider (Web/App) Social Media
POSM Support

Poster

Bunting Shopfront banner

POSM Support

BM version Chinese version

Flyers/ Tent Cards

PEK JIMAT | Fast Passes
Harian Mingguan

RM RM
1 12
UNL
500 MB Up to 3 Mbps
(10GB @ 3Mbps , 5GB @ 1Mbps)
Non-shareable

On-net All-net
RM3 for
1.5GB * TERM & CONDITION APPLIES
PEK JIMAT | No Frills
Hi 15 Call 20

RM RM
15 20
10 GB 3 GB
+ UNL Connect
(SD VIDEO/SOCIAL) (WhatsApp , WeChat, G Maps)

On-net All-net
RM3 for
1.5GB RM3 for
1.5GB * TERM & CONDITION APPLIES
PEK JIMAT | Peace-of-Mind
Tahunan 200 Tahunan 99

RM RM
200 99
120 GB 24 GB
(2GB x 12mths)
(10GB x 12mths) + UNL Connect
(WhatsApp , WeChat, G Maps)

On-net On-net
RM10 for RM20 for

10GB All-net Calls

(6000mins)
RM3 for
1.5GB
 * TERM & CONDITION APPLIES

PEK JIMAT | The Non-Stop Plans

HARIAN MINGGUAN CALL 20 Hi 15 Hi 35 TAHUNAN TAHUNAN
99 200

PRICE RM1 RM12 RM20 RM15 RM35 RM38 RM48 RM68 RM99 RM200

VALIDITY 1 7 30 30 30 30 30 30 30 x 12 30 x 12

BASE QUOTA 500MB UNL 10GB UNL UNL UNL 24GB 120GB
(10GB @ 3Mbps 3GB 35GB 6Mbps (9am-5pm) 12Mbps (9am-5pm) All day up to 2GB x 12mth 10GB x 12mth
, 5GB @ 1Mbps) (SD Video/Social) else 3Mbps* else 6Mbps* 18Mbps
CONNECT APPS
Y Y

HOTSPOT Y Y Y Y 4GB 6GB UNL Y Y

Up to 8Mbps

UNL CALLS On-Net All-Net All-Net On-Net All-Net All-Net All-Net All-Net On-Net On-Net
RM3 RM3 RM3 RM3 - 1.5GB RM3 RM3 RM3 RM10 – 10GB
ADD ON RM3
1.5GB 1.5GB 1.5GB All-net
1.5GB RM10 - 10GB 1.5GB 1.5GB 1.5GB RM20 –
Calls

*Fair Usage Policy of 50GB, 60GB and 80GB applies for FOKUS 33, FOKUS 40 and BEBAS 55 respectively.
*Data speeds are subject to network optimization activities in event of high traffic within any areas.
 * TERM & CONDITION APPLIES

PEK JIMAT | Jimat + Promotion

*Fair Usage Policy of Jimat + promotion is 60GB, 80GB and 100GB applies for FOKUS 33, FOKUS 40 and BEBAS 55 respectively.
*Data speeds are subject to network optimization activities in event of high traffic within any areas.
Dealer Incentive
Schemes
UPFRONT INCENTIVE
Activation With Reload (AWR) Mobile Number Portability (MNP)

CRITERIA INCENTIVE
CRITERIA INCENTIVE MNP with AWR RM30
& Above
RM10
AWR RM10 – RM29 RM2
AWR RM30 – RM49 RM5 Data Plan (Count)
AWR RM50 & Above RM10
DATA PLAN INCENTIVE
Padu30 RM5
Hi 15 RM1
Data Plan (Tier) Call 20 RM2
Tahunan 200 RM20
DATA PLAN CRITERIA INCENTIVE Tahunan 99 RM10
Monthly Plan: 1 to 9 subscriptions 3 months – Fokus 33, Fokus 40 RM15
RM7
Hi35/ Fokus 33/ Fokus 40/ 10 to 19 subscriptions 3 months – Bebas 55 RM20
RM8
Bebas 55/ BestBasic28
20 subscriptions & above 12 months – Fokus 33, Fokus 40 RM60
RM9
12 months – Bebas 55 RM80
 UPFRONT PREPAID INCENTIVE TERMS & CONDITIONS

INCENTIVE • Accumulate Top Up must be done within same calendar month upon registration/Port in successful in order to
enjoy AWR incentive.
• Airtime transfer is not eligible for AWR Incentive.
• All new sim activation with FIRST monthly plan subscription (Hi15, Call20, PADU30, Hi35, Fokus 33, Fokus 40, Bebas
55, BestBasic28, Tahunan99 & Tahunan200)must be done within same calendar month upon registration successful.
• Dealers must achieve the tier criteria of stipulated above in order to enjoy Data Plan Incentive(Tier).
• Only the above listed Data Plans are entitled for incentive.
 PERPETUAL + ENHANCED CRITERIA

Activation Month
• Top Up RM10 & above
• No Perpetual for the 1st month

60Days
Cooling period

Month 3 Onwards
RM 4 RM 6
RM 5 RM 7 Monthly Payout
• Resubscription of 3 • Resubscription of
• Accumulate • Accumulate months Fokus 33 & 3 months Bebas
Top Up RM 30 Top Up R50 & Fokus 40 , 12months 55 & 12 months
to RM 49 above Fokus 33 & Fokus 40 Bebas 55
SCENARIO PERPETUAL

M1 M2 M3 M4 M5 M6

RM15 RM7 RM4 RM4

3
months
RM15 RM7 RM4 RM4

RM20 RM7 RM6 RM6

Upfront Incentive Re-subscriptions

• New activation with
plan subscription to
entitle upfront
incentive for first
month.
• If customer resubscribe plan (Fokus 33/Fokus
40/Bebas 55) will automatically enjoy 12 months
perpetual incentive.
• Renewal month will have the highest perpetual
incentive (RM7).
SCENARIO PERPETUAL 3 Months & Yearly (Half Yearly)
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15

RM60 RM7 RM4 RM4

12
months
RM60

RM80
RM7 RM4 RM4

RM7 RM6 RM6

Re-subscriptions
Upfront Incentive • If customer resubscribe
• New activation with plan (Fokus 33/Fokus
plan subscription to 40/Bebas 55) will
entitle upfront automatically enjoy 12
incentive for first months perpetual
month. incentive.
• Renewal month will
have the highest
perpetual incentive
(RM7).
 PREPAID INCENTIVE TERMS & CONDITIONS

PERPETUAL • Dealers must activate a minimum of 10 New Tune Talk lines monthly with first subscription of a Plan (Monthly
or Yearly Internet Plan(Padu30/Tahunan 200/Tahunan 99/Hi35/ BestBasic28/ Fokus 33(Monthly, 3 Months, 12
Months)/Fokus 40 (Monthly, 3 Months, 12 Months)/Bebas 55(Monthly, 3 Months, 12 Months)) in the calendar
INCENTIVE •
month to be qualified for the payment of Perpetual Incentive.
3 Months and 12 Months plan for Fokus 33, Fokus 40 and Bebas 55 will not enjoy the perpetual incentive if the
subscription happens within activation month, as it will be paid bullet incentive in Data Plan subscription.
• After 60 days cooling period onwards, when customer accumulate Top Up RM30 to RM49 dealer will entitle for
RM5 Perpetual Incentive or customer accumulate Top Up RM50 & above dealer will entitle for RM7 Perpetual
Incentive by monthly basis.
• The payable of perpetual incentive will be whichever higher; if the subscriber top up RM30 or RM50 within the
3Months or 12Months plan, the perpetual amount will be RM5 or RM7.
• SIM REPLACEMENT and MNP using existing customer Sim does not count as new line activation.
• MNP using a new sim (scan directly without register) is eligible for perpetual incentive.
• The first 60 days from the activation date is cooling period which any plan subscription within this period will
not be count.
Additional E-Reload margin
Incremental Of Monthly Perpetual Incentive

Perpetual Incentive Tier Month on month Incremental Additional E-Reload Margin

RM500 - RM1000 15% +1%

RM1001 - RM2000 10% +1.5%
RM2001 - RM3000 7% +2%
RM3001 - RM5000 5% +2.25%
RM5001 & Above 3% +2.5%
CLASSIFICATION SUBSIDY
CLASSIFICATION
KEY EXCLUSIVE
& CRITERIA
CRITERIA AWR 30pcs 60pcs
(New Registration with Top Up Rm10
& above)

DATA PLAN 15pcs 30pcs

(New Subscriptions Padu30,Hi35,
BestBasic28 Fokus 33, Focus 40, Bebas 55,
Tahunan 99 & Tahunan 200)

BENEFITS SIGNAGE Bus Stop / Front Shop

(Mandatory)
Front Shop
(Mandatory)

DEMOLINE 1 Demo Line 2 Demo Lines

RENTAL SUBSIDY RM250 RM800

(Monthly Payout)
WHEEL OF FORTUNE

ACTIVATION

SUBSCRIPTION

How to earn stamp and spin the wheel???

• Activation > 5 stamps equivalent to 1 chance of spin.
• Perform a successful SIM Registration with perform TopUp immediately to earn a
WOF stamp.
• Subscription > 3 stamps equivalent to 1 chance of spin.
• Perform a successful plan subscription via partner app to earn a WOF stamp.
• You can keep up to three spins for later; it will not receive any new stamp if the spin
has reached maximum slot.
• Cash prizes will be pay-out by monthly basis to partner app wallet account.
Approximate your
Potential Earnings
POTENTIAL UPFRONT BY SELLING 1 SIM 12 Months Focus33
3 Months Focus33
MONTHLY Focus33

EARN UP
TO RM 25.16 /line
EARN UP
TO RM 31.16 /line
EARN UP
TO RM 76.16 /line

RM10 AWR RM10 AWR RM10 AWR

(New registration with Top Up RM50 & above) (New registration with Top Up RM50 & above) (New registration with Top Up RM50 & above)

RM9 DATA PLAN RM15 DATA PLAN RM60 DATA PLAN

(First subscription) (First subscription) (First subscription)

RM1.66 WHEEL OF FORTUNE RM1.66 WHEEL OF FORTUNE RM1.66 WHEEL OF FORTUNE

(New registration with reload & subscriptions (New registration with reload & subscriptions (New registration with reload & subscriptions
via partner app) via partner app) via partner app)

RM2 SIM MARGIN RM2 SIM MARGIN RM2 SIM MARGIN

RM2.50 E-RELOAD MARGIN RM2.50 E-RELOAD MARGIN RM2.50 E-RELOAD MARGIN

(TOP UP RM50) (TOP UP RM50) (TOP UP RM50)
 TTK POTENTIAL EARNINGS
Monthly Potential Earnings with Fokus33 New Activation
CRITERIA LINES INCENTIVE
AWR 30 lines RM300
MI INCENTIVE 30 lines RM270
PERPETUAL month 3 onwards RM210
MNP 10 lines RM100
WHEEL OF FORTUNE 30 lines RM48
E-RELOAD MARGIN 30 lines RM75
SIM MARGIN 30 lines RM60
TTK SUBSIDY monthly payout RM250

Total potential income RM 1,313

 TTK POTENTIAL EARNINGS (6 MONTHS)

AWR RM300 RM300 RM300 RM300 RM300 RM300

(New registration with Top Up RM50)
DATA PLAN RM270 RM270 RM270 RM270 RM270 RM270
(Hi 35 new subscription)
PERPETUAL - - RM210 RM420 RM630 RM840
(Month 3 onwards)
MNP RM150 RM150 RM150 RM150 RM150 RM150
(MNP with reload RM30 & above)
WHEEL OF FORTUNE RM49.80 RM49.80 RM49.80 RM49.80 RM49.80 RM49.80
(Activation & MI subscription)
E-RELOAD MARGIN RM75 RM75 RM75 RM75 RM75 RM75
(Top Up RM50)
SIM MARGIN RM60 RM60 RM60 RM60 RM60 RM60
(Numbered SIM / Non numbered SIM)
TTK SUBSIDY RM250 RM250 RM250 RM250 RM250 RM250
(Monthly Payout)

Monthly Payout RM1154.80 RM1154.80 RM1364.80 RM1574.80 RM1784.80 RM1994.80

Total potential income RM 9,028.80

 TTE POTENTIAL EARNINGS
Monthly Potential Earnings with Fokus33 New Activation
CRITERIA LINES INCENTIVE
AWR 60 lines RM600
MI INCENTIVE 60 lines RM540
PERPETUAL month 3 onwards RM420
MNP 20 lines RM200
WHEEL OF FORTUNE 60 lines RM96
E-RELOAD MARGIN 60 lines RM150
SIM MARGIN 60 lines RM120
TTE SUBSIDY monthly payout RM800

Total potential income RM 2,926

 TTE POTENTIAL EARNINGS (6 MONTHS)

AWR
(New registration with Top Up RM50) RM600 RM600 RM600 RM600 RM600 RM600
DATA PLAN
(Hi 35 new subscription)
RM540 RM540 RM540 RM540 RM540 RM540
PERPETUAL - - RM420 RM840 RM1260 RM1680
(Month 3 onwards)
MNP RM300 RM300 RM300 RM300 RM300 RM300
(MNP with reload RM30 & above)
WHEEL OF FORTUNE RM99.60 RM99.60 RM99.60 RM99.60 RM99.60 RM99.60
(Activation & MI subscription)
E-RELOAD MARGIN RM150 RM150 RM150 RM150 RM150 RM150
(Top Up RM50)
SIM MARGIN RM120 RM120 RM120 RM120 RM120 RM120
(Numbered SIM / Non numbered SIM)
TTK SUBSIDY RM800 RM800 RM800 RM800 RM800 RM800
(Monthly Payout)

Monthly Payout RM2609.60 RM2609.60 RM3029.60 RM3449.60 RM3869.60 RM4289.60

Total potential income RM 19,857.60