MEET THE BRAND AND

ACQUISITION TEAM
Your handy guide to our team and everything we do
 WELCOME
We’re the Brand and Acquisition team. In a nutshell, it’s
our job to make sure everything TalkTalk puts out into
the world reflects the real-life needs of our customers.

We’re an energetic team of TalkTalkers with a

passion for doing right by our customers and our
business. We work with pretty much everyone across
the organisation to make it happen too.

This guide will give you the full picture of who we are,
what we do, and most importantly, why we do it. So
let’s get started...

TalkTalk - We are Brand 2

 1 Advertising campaigns
If you see a TalkTalk ad out in the wild, that’s us.
2 New product development
When a new product comes into our portfolio,
Whether it’s on a billboard or on your phone we help to bring it to life. Right down to the
or TV screen, we’re part of the process from look, feel and name.
initial concepts right through to performance
monitoring.

TalkTalk - We are Brand 3

 3 Turning audience understanding
into new customers
4 Sponsorships
Our customers aren’t just numbers. They’re students, We work with both national and regional
grandmas, gamers – sometimes all three. We work sponsors to build brand love and recognition
closely with the Insights team to understand our with their audiences. We run co-branded
audience and make sure TalkTalk are speaking their activity all year round as proud sponsors
language. This helps us give them the best service. of Heart Radio and Salford City F.C., and as
partners with Internet Matters.

TalkTalk - We are Brand 4

 5 Media strategy
and planning
6 Marketing
To give our campaigns
maximum impact,
it’s our job to plan the
rollout schedule, budget
effectively and invest
in innovative marketing
channels that help us
reach new customers.
TalkTalk - We are Brand
effectiveness and
reporting
7 Hyperlocal
Once a campaign goes live,
we always keep an eye on
how it’s performing. When
we know how things are
going and why, it helps us
to make the next campaign
even better.
marketing
By running personalised
Future Fibre campaigns
in the heart of the
communities where full
fibre is going live, we’re
putting TalkTalk well and
truly on the map.
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 BIG TARGETS

BIGGER AMBITIONS
We want to make a difference in our category, so we aim high.
Take a look at our core team objectives below.

Using our new Supporting the business’ Growing our flexible TV Continuing to put consumer
SenseSense proposition switch to full fibre to proposition with exciting insights at the heart of our
to strengthen our position deliver new customer new partnerships like campaigns, bringing us even
as a value champion. sales targets. Android TV. closer to our customers.

TalkTalk - We are Brand 6

GET TO KNOW OUR TEAM
Ben Cooper
Head of Marketing - FTTP

Jenna Banks
Acting Head of Brand and Acquisition

Kate Elliott
Senior Acquisition Manager
Consider this your official
Joe Bremend
Brand and Acquisition Senior Media Manager
team spotter’s guide.
Daniel Hill
Senior Marketing Manager
Jenna Banks Ben Cooper
Katie Young
Marketing Manager

Lucy Chattaway
Marketing Manager

Katie Bovington
Marketing and Media Executive

Hannah Souter
Kate Elliott Joe Bremend Daniel Hill Marketing Assistant

Sorrel Peatfield
Marketing Manager

Polly Wakelin
Marketing Manager

Nicole Chidgey
Marketing and PR Manager – FTTP
Katie Young Lucy Chattaway Katie Bovington Hannah Souter Sorrel Peatfield Polly Wakelin Nicole Chidgey

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 Ben Cooper Jenna Banks Kate Elliott Joe Bremend
In my 15 years' industry Before joining TalkTalk, After 10 years’ experience I’m bringing my
experience, I’ve led I worked with the BBC in telecoms marketing, experience in campaign
global accounts like developing and TalkTalk felt like the management and
Mars and Mastercard launching apps for CBBC perfect fit. proposition development
and dressed up as and CBeebies. to the Brand and
a Ribena Berry. Acquisition Team.

FUN FACT ABOUT BEN: FUN FACT ABOUT JENNA: FUN FACT ABOUT KATE: FUN FACT ABOUT JOE:
"I hold the UK record for "I once fed a hot dog to an "I’ve visited 36 countries "I’m a keen DIYer and will
most golf holes putted in alligator in New Orleans. and counting." find any excuse to buy a
one day (1,237)." Yes, really." new power tool."

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 Daniel Hill Katie Young Lucy Chattaway Katie Bovington
I got my start in media My background is in B C,2 Before joining Brand, After I got my start in
planning and was where I got the chance to I worked on TalkTalk tech marketing, I had the
introduced to TalkTalk work with food marketing Business to deliver chance to work across
while looking after the giants like ASDA partner events and everything from social
regional marketing for our and Co-op. drive engagement. and email to PR
sponsors, Heart Radio. and events.

FUN FACT ABOUT DANIEL: FUN FACT ABOUT KATIE: FUN FACT ABOUT LUCY: FUN FACT ABOUT KATIE:
"I love skiing (but I’m "I once travelled across "I know every Arctic "If you ever see me with
much better on snow South America from Rio to Monkeys song word earphones in, I’m probably
than water)." the Galapagos Islands." for word." listening to a gruesome
true crime podcast."

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 Hannah Souter
I worked in children’s
commercial branding to for a wealth management
develop everything from
books to toys, so I’m
no stranger to
product development.
FUN FACT ABOUT HANNAH:
"I’ve been in a double act
since birth – I’m a twin."
TalkTalk - We are Brand
Sorrel Peatfield
After working client-side
company, I joined
TalkTalk on a two-year
project management
grad scheme.
FUN FACT ABOUT SORREL:
"I’m a self-taught sewer and
sell my own homemade hair
accessories and cushions."
Polly Wakelin
I started out in a student
placement, then spent 6
years working in fashion
retail during an interesting
time for body positivity.
FUN FACT ABOUT POLLY:
"I've just started horse
riding lessons, so a lot of
my time outside TalkTalk is
spent at the stables."
Nicole Chidgey
After originally training as
a journalist, I discovered
my love for PR while
working for Europe’s
largest dental company.
FUN FACT ABOUT NICOLE:
"I once pushed a BMW the
length of a marathon to
raise money for charity."
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 We’re here when you need us
We hope you’ve enjoyed diving into in all things Brand and Acquisition.
If you’ve got any questions or just want to say hello, drop us a line at :
@
brandmarketingteam talktalkplc.com

Want to learn more?

Brilliant – you can find lots of useful resources by clicking any of the links below.

TalkTalk Brand Hub

TalkTalk Tone of Voice Guide
TalkTalk Brand Guidelines

TalkTalk - We are Brand