Credential 2021

Local Agency – Global Brand

15C Nguyen Khang Str, Cau Giay Dist, Hanoi | (+84) 035 982 9258 | markus.agency | match@markus.agency
 Profitable growth -
Sustainable legacy
with Markus Agency
We are Markus - Brand & Digital Marketing Agency, working for
the First-time applying professional Marketing process & Second
Generation of enterprises in Vietnam.

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 Brands launching in
Vietnam or USA...
require a deep
understanding of local
cultures & a good brand
team to grow.

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 I. Setting up
Brand Team is not easy
Outsource or In-house Marketing activities?
In-house Marketing may look like a safe/must option, but there are
some reasons why your Marketing Team may not easy to build.

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 01
Good Marketer
is hard to find
This happen in both Hanoi &
Saigon, top Marketers is rare,
to hire the right one who can
work well with the team.
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02
Big Marketing
Budget
Without good budget, the
scope of Marketing could
be limited, hence it is
harder to build the in-house
Marketing team.
03
Managerial
System
Want to attract talented
Marketer? You should build you
management system to support
Marketing Lead, otherwise the
turnover rate of Marketing
department will be high.
 II. Outsource
to Agency is tricky
Usually agency in Vietnam can do good in Creative, Strategy
or Campaign execution, separately.
However, It is hard to find a full service agency that can
ACTUALLY do both.

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 EXPERT TIP ALERT:

Global or Local agency?

Global agency is expensive, local agency is tactical,
Markus agency combines the best of both worlds.

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 Since 2016,
we has developed our
services centered
around "Brand"
We serve as Brand Team, we run Digital Campaign with a
branding mindset, not just performance and tactical content.

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 We share the same vision, to build top agency in Hanoi,
provide full Marketing services, to make impact directly
to businesses.

Markus Agency Our people comes from Dentsu, Wunderman Thompson,

Wave Maker...travelling all the way from SaiGon to Hanoi.

has attracted
creative people from
Our team are capable of doing Research, Brand
Planning, Creative, Campaign management, Production
& Media buying, Product & Pricing, Visual Merchandising,

top global agencies

Distribution.

We manage full-year Marketing activities, from Strategy

to Implementation, both Brand Positioning, Creative &
Production.

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Global brands
can successfully
build their
positioning to meet
local culture
The success of our strategy & campaigns is measured by how
profitable is the business, not just by media KPIs.

Hence, the brand should adapt to local culture to make sales.

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* ELASTEN Launching Campaign
Local corps
can enhance
brand image by
providing high-
quality content
With an in-depth understanding of the local market
and Vietnamese customers insight, Markus Agency
helps you winning your audience with customized
content that hits the bullseye.

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* Nous *Kids Launching
VINCOM Campaign
Digital Branding Always-on
and successfully
launch new product
with strategic
approach in Digital
within limited
resources.

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* Nous Kids Launching
* KAWARA MY ANCampaign
ONSEN RESORT by BITEXCO Group launching 2021
Local SMEs Crossing the sea
→ Click to play

can have
good Marketing
campaign within
tight budget The mountaineer
→ Click to play

Since we control the whole Marketing process,

quality standard has been raised, even if the
budget is limited.

MARKUS On stage
→ Click to play
* Nous Kids Launching Campaign
 2021,
Markus Agency brings
you 5 unique services
▸ Acting as Brand Team
▸ Digital Branding
▸ Product & Pricing
▸ Visual Merchandising
▸ Distribution Development

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 Build Manage
the brand creative agency

Acting As
• Marketing objective • Briefing
• 4C research, STP • Work with creative agency
• Master plan/Roadmap on campaign planning,
implementation, control &

Brand Team
• Implementation,
Control & Evaluation evaluation

Building an In-house Brand team with strong

capacity from scratch takes time with trials and
Set-up Work with
errors, while business opportunity can’t wait. in-house team distributor
We provide Acting as Brand team service as a • Team structure • Marketing activities
solution. Markus team with in-house point of view
• Job description, core planning,
and knowledge would help you to build up solid
competency implementation, control
foundation for your Brand team.
• Team recruitment & evaluation
• Career roadmap • Promotion scheme
• Core team training
• Working process

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 Build brand
positioning
Brand is everything
customers think about a
product: We develop a
strong brand positioning by
focusing on these three
Digital Branding core elements: Functional
& Emotional Benefit and
Meaningful Brand.
Digitalization changes the way people interact with
brands. Digital marketing is not about tools. It’s
about doing marketing in a new environment. Content
production
Remember the last time
the bad dessert screwed
up your date? We are here
to make sure everything is
“fit” from strategy to
execution.
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Creative
direction
Any brand deserves
exceptional story to tell.
It’s our job to do the
WHAT and HOW.
KOLs & Media
management
Right PEOPLE with right
MESSAGE is good.
Right PLACE (Channel) &
Right TIME could take you to
the moon.
 IDI Product
Research Concept Testing
Product In-depth interview to define
customer portrait
(demography, insight,
• Building product concept
from scratch: Functional &
Emotional Benefit.

& Pricing behavior) and unmet need. •

•
Involving & supervising the
production process
Consulting in Packaging
Design & Production
New product brings the new breeze to the
business. Invest your time, effort, money on it, but
do it with care & professional way with Markus.
Value-based Product
Pricing Market Fit

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 Select Retailer Distribution
Distribution & Distributor
• Retailer, distribution
Policy
Terms & Conditions

Development
scouting & selection negotiation.
that help to achieve
Business Objective and
Brand Strategy.
There is no good product at all if it could not reach • Pitch to distributor
to customer by the right distribution channel. It’s the
long way run for serious business that lasts for years,
not months.
Trading Terms
Trading term negotiation
with retailer & distributor
securing profitable growth.

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 03 Reasons
why Markus Agency is
your trusted partner
▸ Combine both Client & Agency expertises
▸ Business mindset, detail-oriented
▸ Tailor made strategy & effective execution that drive profits

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 Our people

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 ▸ Master in Marketing at Linneaus University Sweden
▸ 10+ Years of experience in implementing marketing
activities, building brands in FMCG, Fashion, Beauty &
Health care, CE, Cosmetics,…
▸ Highlight brands:
o CE: Panasonic Beauty, Casper
o FMCG: Sanosan, Blackmores, Only Organic, TH MILK
o Cosmetic & Beauty: Elasten
o Health Care: Dr. Duc AAO
MR. DO XUAN KHOA
CEO / Founder o F&B: Gastro, Soya Garden
o Fashion: Nous, Việt Thắng VT, Huddersfield Cloth

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 ▸ Former Creative Director at Masan Group.
▸ 20+ years of experience in the Marketing & Creative field
in both the Agency & Client-side at global standard.
▸ Featured Brands & Client:
o FMCG: P&G, Unilever, Ajinomoto, X-Men,
Johnson&Johnson
o Banking & Finance: OCB Bank, Techcombank,
Sacombank
o Automotive: Ford, Honda, Toyota, Daihatsu
o Health & Beauty: Rohto Mentholatum Vietnam
MR. RAMON CALIBARA
Executive Creative Director o Motor Oil: Motul, Castrol
o Electronics: Panasonic, Sony

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 ▸ 5+ Years experience in Banking & Finance field, Airlines,
Beauty and especially in FMCG field.
▸ Featured Brands & Client:
o Twister Orange Relaunch 2020 IMC – “Tuoi khong
can tuoi”
o Twister Passion Fruit – New product launch 2019
o HSBC Cashback Credit Re-launch 2019
o HSBC Cashback Credit Card Product Launch 2018
o Vietjet Air Brand Love & Year End Promotion
MS. ANH TRAM Campaign 2019
Account Manager

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 ▸ Former Senior Research Manager Southeast Asia region of
La Vache qui rit (Pho mai Con Bo Cuoi)
▸ Experience in working at Techcombank, One Mount Group
▸ 12 years working in Researching Market in both Agency
and Client. Specialize in Food and Beverage, FMCG, CE,
Education, Medical,….
▸ Diversity of experience in different kinds of projects in
various markets:
o Consumer behavior research
o Research and measure new market potential
o Develop and evaluate idea media
MS. HUYEN DINH
Brand Consultant o Measuring brand identity
o Evaluate Marketing campaign performance, Assess
products, Retail channel measurement,…

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 Some of our works for
both global & local
brands

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 Acting as Brand Team | Digital Branding

Launching
ELASTEN® Vietnam
No.1 Collagen In Germany

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 Acting As Brand Team & Digital Branding

Company Information Challenges

Solution Brand Consultant Digital Marketing Campaign

• •
•
o •
o •

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 iTVC Feeling Beauty from within

→ Click to play

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 Key Visual Shooting & Design

KV in Germany market KV in Vietnam Market

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 Branding series clip

→ Click to play → Click to play

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 Social Media Key BrandingPost

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 Social Media Always-on Content

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 Acting as brand team

Blackmores®
▸ Master plan with 4C research, IDI research, brand
positioning, 2021-2022 marketing roadmap
▸ Summer social campaign planning
▸ Work with global team
▸ Work with distribution channels: Kids Plaza, Bibomart
▸ Pitch to Concung for product distribution
▸ Marketing activity implementation as in-house team: KOL,
social content, social group seeding, promotion for
retailer...

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 Acting as brand team

a2 Milk®
▸ Master plan with 4C research, IDI research, brand
positioning, 2021-2022 marketing roadmap
▸ Summer social campaign planning
▸ Work with global team
▸ Work with distribution channels: Kids Plaza, Bibomart
▸ Pitch to Concung for product distribution
▸ Marketing activity implementation as in-house team: KOL,
social content, social group seeding, promotion for
retailer...

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 Acting as brand team

Only Organic
▸ Master plan with 4C research, brand positioning, 2021-2022
marketing roadmap
▸ Work with global team
▸ Work with distribution channels: Kids Plaza, Bibomart
▸ Pitch to Concung for product distribution
▸ Marketing activity implementation as in-house team: KOL,
social content, social group seeding, community
engagement activity, promotion for retailer,...

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 Digital Branding | Always-on Content

Panasonic
Beauty 2016

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 Social Post Brand Mascot Concept

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 Social post Product focus

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 Promotional post Minigame

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 Digital Branding

Launching
Sanosan Vietnam

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 Brand idea & Digital campaign planning

Company Information Challenges

Solution Brand idea & Digital campaign planning

•
•
•
o

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 Brand idea – the new concept to baby skin
“Da sữa” based on product’s USPs

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 Shooting Branding Clip

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 iTVC

→ Click to play

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 Booking KOLs: Hot mom & Beauty blogger

→ Click to play

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 Shooting Product & Content Materials

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 Social Media Key Branding Post

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 Acting as Brand Team | Digital Branding

Huddersfield
Cloth

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 Acting as Brand Team & Digital Branding

Company Information Challenges

▸
▸
▸
▸

Solution Brand idea & Digital campaign planning

•
•
•
•
o

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 Brand Positioning

▸ Why: The quality of fabrics fails to meet the high demand of the
booming market - bespoke suits for Vietnamese
▸ What: High-quality cloth from Huddersfield town, the heart of
Savil Rows bespoke street, at a reasonable price
▸ How: Trustworthy, Passionate
▸ Who: Huddersfield, British, Elegant, Wise, Classic, High Class

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 Campaign 01 Devon x Huddersfield Cloth

MARKUS A collaboration with designer Devon Nguyen in Vietnam International Fashion Week.
 Campaign 01 Branding clip

→ Click to play

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 Campaign 01 Dream & Reality show at VNIFW

→ Click to play

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 Campaign 02 The Father Gift

MARKUS Introduction the Father Gift Package by Huddersfield Cloth with Double Exposure Art Gallery.
 Production A tribute tovietnam’s bespoke tailor

→ Click to play

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 Production Product Shooting

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 Digital Branding

Casper
Vietnam

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 Digital Branding

Company Information Challenges

Solution 1st round: Detect negative feedback – 2nd round: Reputation management
conversation and source on social

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 Round 01 & 02 Social Listening & Brand
Reputation Management

Social Listening
& Tracking

Real-time Crisis
Public Opinion
Management
Navigation
on Social

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 Production Series Educational Clip

→ Click to play → Click to play

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 Review Booking Tinhte Article & Youtube

→ Click to play

MARKUS Tinhte Review

 Community Building Social Facebook Group

MARKUS Facebook Community built to attract Product Influencers – The Installer

 Digital Branding | Always-on Content

Vincom

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 Social Post during quarantine time
Household appliances

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 Social Post during quarantine time
F&B Service & Useful Tips

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 Social Post during quarantine time
Shopping Online

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 Interactive Post Minigame

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 Acting As Brand Team
Digital Branding

KGM
Interior Design

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 Acting as Brand Team & Digital Branding

Company Information Challenges

Solution Brand Re-Positioning – Branding & Digital activities

•
•

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 Branding positioning & new Brand identity

Previous logo Retain the signature New logo

Tagline: Phù thuỷ thiết kế brand key asset Tagline: Ảo thuật gia không gian

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 “Dynamic” logo to present
new positioning: Ảo thuật gia

New brand identity can adapt to various occasion, as a magician

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 PR – Founder Interview

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 Renovate Social Branding Content

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 Renovate Social Branding Content

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 Acting As Brand Team
Digital Branding

Bánh quẩy
Lộc Phát 68

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 Acting as Brand Team & Digital Branding

Company Information Challenges

Solution Brand idea & Digital campaign planning

•
•

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 Key Visual The taste of luck

From sketching… …to official Key Visual

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 Series Branding Clip The taste of luck

→ Click to play

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 KOLs & Hotpage Booking Increasing
moment of product usage

Ngoa Fanpage Sharing trend ViruSs booking to review & use product while streaming
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 Social Media Branding post

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 Acting As Brand Team
Digital Branding

Thuy Duc
Dental Clinic Dr.Duc AAO
2017 - 2021

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 Branding series clip Introducing the clinic

→ Click to play → Click to play

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 iTVC Promote Invisalign Service Dr.Duc x iTero 5D

→ Click to play

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 Branding series clip Invisalign Made to Shine

→ Click to play → Click to play

Invisalign Made to Shine

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 Celebrating Mother Day Clip ”Hey Mom”

→ Click to play

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 Social Media Always-on Content

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 Social Media Key Branding Post

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 Launching
Nous Kids
2021

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 Digital Campaign

Company Information Challenges

Solution Digital Marketing Campaign

•

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 Branding series clip

→ Click to play → Click to play → Click to play

Crossing the sea The mountaineer On stage

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 Photoshooting

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 Photoshooting

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 Social Media Always-on Content

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 See more at
markus.agency

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 Let’s talk
about your business!
▸ Hotline: (+84) 035 982 9258 (Mr. Huy)
▸ Email: match@markus.agency
▸ Website: markus.agency
▸ Address: 15C Nguyen Khang Str, Cau Giay Dist, Hanoi City

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#Do_what_other_can’t!