I am a marketer with more than 7 years experience focus on Marketing, Strategic Planning, Leadership, Digital
TRAN HUU
HANH
Brand Manager
Jan 1992, HCMC
Phu Nhuan Dist., HCMC
hanhtranhuu2801@gmail.com
0907 - 737 - 984 (Zalo)
Fb/AnthonyHanhTran
EDUCATION & TRAINING
Master of BA
HoChiMinh University Of Technology
Bachelor of BA in Marketing
HoChiMinh University Of Technology
Certified of Digital Marketing
Specialist
VINALINK MEDIA VIETNAM 2017
SKILLS & COMPETENCES
Language: Vietnamese , English
Computer: Office, Photoshop, Illustrator
Teamwork | Problem-solving skill |
Independently | Analytical thinking | Fast
learner - highly adaptive | Hardworking and
ready to work in high pressure | Available
for long business trips.
HOBBIES
Traveling | Movie | Coffee | Video games
Marketing, Branding & Creative. I am interested in leveraging my skill for a Brand management position at a
company active in an internationally competitive environment, creating values for the community.
“All our dreams can come true, if we have the courage to pursue them.”
EXPERIENCE
Brand Manager
NOVA CONSUMER
07/2022 - PRESENT
Brands: TETE (rice cracker), CAKE, SNACK (new category brand)
• Develop and implement the marketing plan of the assigned NEW brand to achieve the set sales and
market share targets, included: market research, product development supervision and packaging
design; pricing; launch new products; monitor advertising campaigns and sales of the brand.
• Contribute to business plan development at the stage of plan implementation in order to develop a
marketing strategy in line with the company's vision, strategy and goals for new CAT.
Brand Manager (1 Year) 07/2021 - 06/2022
ORION FOOD VINA
Brands: SOCPHO (nut), energy bar (new category brand)
• Drive innovations and lead the creation of new Category, Brands (Nut and Energy Bar). Building
teams and developing people. Lead, coach, evaluate and develop brand assistants/ABMs.
• Lead category quarterly plan (price, sales target, promotion scheme), work with channels team to
finalize. Monitor and manage marketing activities within budgeted constraints. Grow revenue of
category and push to achieve forecast accuracy, KPI.
• Responsible for OP, Budget, sales and marketing target proposal, and P&L funds to be within the
marketing budget, reconcile the marketing expenses, ROI monthly with the accountant
Sr. Assistant Brand Manager (3 Years) 08/2018 - 06/2021
MASAN CONSUMER
Brands: Red Ruby - Beer
• Developing, planning the sponsorship activities based on the brand plans to build up the brand
awareness for target. Coordinating with agencies to develop and implement the promotion and
sponsorship programs customers/consumers.
• Implementing brand activities to comply with the brand plan and focus on the TVC, promotion,
activation and sponsorship activities, online & offline
• Following up/implementing brand activities based on guidelines of brand identities to ensure all
activities are in line with the brand plan and guidelines.
• Monitoring the processes of implementing wall banner, billboard, print-ad, online media contents
etc. to ensure these processes are done and launched timely and efficiently. Following up with the
development and distribution of POSM to ensure the distribution of POSM is adequate and timely
for the events.
• Responsible for brand performance and competitive position in the market including volume &
value growth, market share, distribution, competitive pricing and profit margin; Monitoring and
balancing the sponsorship budget to ensure the activities are not exceeding the approved budget.
Assistant Brand Manager (2 Years) 10/2016 - 08/2018
THIEN LONG GROUP
Brands: FlexOffice, Thien Long
• Product marketing: understand in charge product, feature, and technology to communicate it to
sales, promoters, customers, sale briefing.
• Product development: working with the companies own principal brand - Disney and Doraemon for
brand use right and adapt cartoons characters in new products of Viet Nam and area market.
Product management by launching, packaging management, developing an understanding of the
drivers of brand growth, brand health and identifying key issues and opportunities.
• Trade marketing: build, implement and monitor the annual Marketing Plan, Promotional calendar &
Activities, product show in charge product display, sales, POP, promoters and competitors for
proposing action plan. Responsible for developing of brands to BM
Brand Marketing Executive (1 Years) 02/2015 - 05/2016
TRUNG NGUYEN GROUP
Brands: Che Phin, Sang Tao - Coffee Roasters
• Monitor and analyze sell-out and sell-in data per region to ensure the smooth implementation and
successful execution of brand programs. Forecast and report every month and quarter to BM about
the market share, product revenue, quantity, competitors market include promotional programs,
distribution network, pricing strategies and new products launching in GT/MT channel
• To assist in the execution of marketing and communications plans, support to follow all events,
brand marketing activities department to improve brand or new product launching, develop the
sampling program training PG and other. Work closely with agency to create the concept and
packaging design, check on-site packaging producing, corporate with Trade to develop POSM.
Organize online sampling, mini games and interacting activities.