Jesurun Alexander

Senior Marketing Manager

FAB BAG [Vellvette Lifestyle Pvt. Ltd]

ABOUT ME KEY ACHIEVEMENTS

Senior Marketing Manager with 10+
years of experience leading brand
and marketing strategy, digital
marketing, design language, business
operations, brand alliances and
influencer collaborations, currently
heading India's largest beauty
subscription business and top
technology-retail company, FAB BAG.
• Developed marketing strategies and achieved profit margin &
sales totaling 25% (approx.) annually.
• Grew brand’s customer base over 200% and increased revenue by
28%.
• Partnered with leading brands and grew sales by over 17% in 2021
– 2022 with reduced marketing budget.
• Led a team of 25-30 marketers and creators to manage brand
awareness and messaging across communication channels.
• Achieved an 120% business target and increased lead generation
through branding, design and digital content.

CONTACT WORK EXPERIENCE

PHONE:
+91-9987546277 Fab Bag [VLPL] - Senior Marketing Manager
May 2018 – Present
WEBSITE:
https://www.linkedin.com/in/jesurunal • Directed efficient business operations aligned with key-value
exander growth strategy through targeted activation programs
• Managed accurate P&L records of the brand
EMAIL: • Strategized, designed and implemented marketing strategies in line
alexander.jesurun@gmail.com with business targets
• Spearheaded a team of digital marketers, content writers, brand
collaborators and designers to increase brand awareness and
following.
EDUCATION • Delegated and collaborated efficient product sourcing from top
performing beauty and cosmetics brands
Post-Graduation In Business • Analyzed, produced and implemented a successful product-
Computing market fit for higher revenue generation
University Of Hertfordshire, UK. • Devised high engagement communication strategy including
2009 - 2011 email marketing, SMS marketing & loyalty program
• Pioneered influencer marketing campaigns to drive brand visibility,
customer acquisition & retention
SKILLS • Quantified and evaluated campaign metrics to analyze, then
devise new strategies for business growth
Digital Strategy & Marketing • Expedited performance marketing for increased open, click and
Ecommerce conversion rates
Brand Alliances • Fostered an effective, cohesive, and engaging brand messaging
Brand Strategy across all verticals
Project Management • Evaluated and mentored the team for a seamless end-to-end
Campaign Management customer experience across customer touch points
Social Media Communication • Strengthened brand strategy for online traffic growth and
Website Content Strategy increased lead generation
Business Computing
Business Operations
 Mtlexs Online Pvt. Ltd. - Marketing Manager
October 2014 – March 2018

• Oversaw and strategized all B2B Marketing activities (ATL/BTL/TTL)

TECHNICAL SKILLS • Delegated several Non-Ferrous Metal Industry Conferences and
Seminars
Facebook/Instagram Ads • Delegated exhibitions for and grew brand visibility amongst
Google Analytics businesses
Basic Photoshop/Corel Draw • Conducted efficient market research and managed brand’s social
Mailchimp media channels
Shopify • Promoted brand’s products in online and offline segments
Sendy • Initiated and collaborated paid and unpaid marketing activities
Later • Supervised a team of marketers for successful completion of brand
Agorapulse campaigns & activities
Wondershare Filmora • Designed creatives and marketing collaterals with CorelDraw,
Microsoft Office Photoshop.
Photography/Videography • Designed marketing artwork such as event brochures / magazines /
flex designs
• Planned and executed YouTube Content
• Directed all marketing activities with partner associations.
REFERENCES
Mrs. Vineeta Singh Sophia Consulting – Project In-charge
CEO, FABBAG & SUGAR Cosmetics March 2013 – March 2014
Vellvette Lifestyle Pvt. Ltd
WeWork Chromium, JVLR, • Successfully led all consulting activities and foundation projects
Powai, Mumbai • Led a team of consultants for completion of all events & projects
• Handled all client queries and delivered services and solutions
Mr. Suneel Mardia • Implemented strategic planning and vision throughout brand
CEO, Mtlexs Online Pvt. Ltd. projects
Chartered House, Dr. C. H. Street, • Pioneered the decision-making committee
Church Lane, Marine Lines, Mumbai • Provided best secretarial assistance to the head of the organization
• Managed all professional appointments for the brand
• Recruited the best of talent in the brand and facilitated retention

Span, Champions Group - Pre-Sales Executive

January 2012 – March 2013

• Implemented all Social Media communication

• Handled brand’s online marketing activities and fostered sales
• Devised and executed content and strategy for email marketing
• Built and boosted client-brand relationship
• Improved lead and demand generation for the brand