CH EL SE A A .

K IM B R OU G H 7 6 3-37 7 -58 8 9
c hel s eamberl ynn@gmail . c om
CONTENT MARKETING l ink edin. c om/in/c hel s eak imbrough

CAREER As an experienced marketer, communicating brand promises and upholding

OBJECTIVE messaging standards is my specialty. I value creativity, fast-paced environments,
constructive feedback, and spirited debates regarding oxford comma usage.

PROFESSIONAL Stericycle Communication Solutions

EXPERIENCE Marketing Associate | 2017 – Present
- Determine and execute brand and product messaging strategy
- Guide content standards and quality across organization
- Create original, SEO-optimized content, including, but not limited to: web
copy, social media campaigns, sales sheets, white papers, case studies, e-
books, infographics, decks, emails, and blogs
- Manage digital content assets, including social media and website content
- Work collaboratively across departments and with external partners to
create strategy and execute events
- Served as the 2018 content ambassador for the Health IT Marketing & PR
Community Conference

Stericycle Communication Solutions

Copywriter | 2015 - 2017
- Developed thought leadership and sales enablement collateral, including
rewriting and positioning both the U.S. and Canadian websites
- Created and managed deployment of emails through various marketing
automation tools
- Established social media consolidation plan and increased Twitter
impressions by 65% in six-month period
- Served as a culture representative for marketing department on corporate
engagement committee

Navitor
Business Development Associate & Services Trainer | 2013 - 2015
- Maintained expertise regarding all products, services, and solutions
- Developed content to support marketing and training efforts
- Served as a lead trainer for all new customer service hires
- Conducted mystery shops and retail new product pilot training

EDUCATION Minnesota State University, Mankato | May 2013

Bachelor of Arts, Mass Media

SKILLS Copywriting & Editing Microsoft Office

Content Strategy Marketo & Pardot
Brand & Product Messaging Oktopost, Hootsuite, & TweetDeck
Social Media & SEO Wordpress
AP & MLA Style Asana & Trello
Project Management Webinar Management