Zachary Bennett

Digital Marketing Executive

Profile Details
I began digital marketing at age 11 and decided it would be my life's 1+ 484-846-3558
work at age 14.  marketerzach@gmail.com

I've spent the past 2 decades mastering my craft, while integrating a

plethora of complimentary skills, such as psychology, creative writing
Skills
and business analysis/development.  Digital Marketing, SEO/SEM &
PPC
I've intentionally distilled all of this into a package that allows me to be
most effective, while following agile principles in order to constantly Analytics, Segmentation &
evolve.  Funnels

Online Advertising Strategy &

Employment History Tactics

Fractional CMO at XROI | Digital Marketing & e-Commerce Experts, E-Commerce Management &
Greater Philadelphia Area Optimization
March 2018 — Present
UX &
-Building road maps and milestones (integrating agile business
Conversion-Rate-Optimization
practices and the SCRUM framework of innovation) to marry all
aspects of digital marketing strategy with organizational goals, Project Management,
thus formulating tactics/strategies in order to hit short/long-term Roadmaps & Deliverables
deliverables Business Analysis & Strategy
-Developing paid media strategies, managing PPC campaigns, Big Data / Machine Learning &
analyzing results, then further refining PPC campaigns on Google A.I.
AdWords, Bing, Facebook & similar paid mediums
Creative Writing
-Ensuring all SEO best practices are adopted and site speed
HTML / CSS & PHP
performance is optimal
Psychology / Human Behavior
-Creating Email & Social Media Campaign content, then optimizing
& Social Engineering
based on results and insights 
Communication & Leadership
-Writing blog articles, page content, ad copy, email campaign content,
Skills
meta tags + more

-In-depth study of analytics to understand how results are being

driven, identify opportunities/insights and narrow-in on any points of
weakness

-Providing weekly updates & monthly reports breaking down tra c,

sales & revenue growth

-Translating complex ideas into digestible ideas, enabling clients to

understand the what/why behind my campaigns

SEO & Account Director at IntuitSolutions, Greater Philadelphia

Area
March 2017 — March 2018
-Managing monthly digital marketing projects for an eclectic variety of
clients in industries ranging from health care, to manufacturing and
finance as well as many e-Commerce brands from fashion to e-cigs
-Assessing web presence, then formulating tactics/strategies in order
to hit short/long-term KPI's using Google Analytics, SEMRush, AHRefs

-Building road maps and milestones to marry all aspects of digital

marketing strategy with business goals

-Developing paid media strategies, managing PPC campaigns,

analyzing results, then further refining PPC campaigns on Google
AdWords, Bing, Facebook & similar paid mediums

-Ensuring all SEO best practices are integrated and targeted for best
results

-Creating Email & Social Media Campaigns, then optimizing based on

results and insights 

-Writing blog articles, page content, ad copy, email campaign content,

meta tags +

more

-Building analytics reports to understand how results are being

driven, identify opportunities/insights and narrow-in on any points of
weakness

Digital Marketing Director at Distinctive Living Publications,

Folsom, PA
September 2012 — September 2016
-Spearheaded programs to modernize and push the evolution of Digital
Marketing & Technology infrastructures within publishing company

-Keyword research, SEO optimization, Social Media marketing, email

campaigns and content creation

-PPC Ad management through Google Adwords, Bing & Facebook

-Worked with design team to ensure functionality and User Experience

of website

-Analyzed metrics through Google Analytics to track progress

Internet Marketing Director at Jeff D'Ambrosio Auto Group,

Downingtown, PA
December 2011 — July 2012
-Managing the websites & graphic design, social media and general
internet marketing tasks for giant dealership selling 7 franchises of new
cars, as well as used.

Education
Digital Marketing Certificate, Wharton School of Business,
Executive Education, Philadelphia, PA
August 2018 — June 2019
The online Digital Marketing Certificate program is delivered by
world-renowned professors at the Wharton School, home of one of the
top marketing programs in the country.
Web Design Technology, Pennsylvania Institute of Technology,
Media, PA
September 2004 — July 2006
Phi Theta Kappa

Ridley Highschool, Folsom, PA

September 2000 — June 2004