Professional Documents
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INTERESTS
Digital Marketing Specialist Chess
Go Click On Pty Ltd (Oct 2017 – Feb 2021) Net Surfing
Reading
Responsibilities:
▪ Plan and execute all Web, SEO/SEM, marketing database, email,
social media and search/display ad campaigns.
▪ Developed action plans for achieving and measuring SEO
campaign success, including determining key metrics, keywords
and developed processes for measurement and optimization.
▪ Lead on digital and social marketing strategy/distribution for
growth, product and brand.
▪ Lead generation through LinkedIn/Facebook/YouTube
▪ Integrated digital and brand go-to-market campaigns.
▪ Digital and brand partnerships, including influence social
marketing.
▪ Technical SEO Activities
Responsibilities:
▪ Plan and execute all Web, SEO/SEM advertising campaigns.
▪ Web, mobile and cloud base software development and
promotions
▪ plan, execute and measure experiments and conversation test
▪ Utilizing strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points.
▪ Website Optimization
▪ SEO Friendly Architectural
▪ PPC Marketing
Responsibilities:
▪ Define requirements, tasks, and resources associated with SEO Strategy
▪ Manage and execute implementation of SEO strategy
▪ Communication with clients, team, and management on strategy/project development, timelines, and
results
▪ Collaborate on client strategy and goal definition for success
▪ Keep pace with SEO, search engine, social media and internet marketing industry trends and development
▪ Perform keyword research in coordination with client business objectives to optimize existing content and
uncover new opportunities
▪ Help to create and support marketing content to socialize and use for social media purposes (e.g.
customer video briefs, customer case studies, blog posts, posts from analysts and customers)
▪ Develop and implement link building campaigns
▪ Communication to the team and management on project development, timelines, and results
SEO Analyst
Kaushalam Digital Pvt Ltd (July Feb 2012 – Feb 2015)
Responsibilities:
▪ Conducting keyword research using dedicated software, and generating new keyword ideas.
▪ Analyzing website and social media pages, then making recommendations for improvement.
▪ Monitoring website traffic, search results, and developing strategies.
▪ Generating content ideas and delegating these to the team.
▪ Optimizing pages for desktop, tablet, and mobile use.
▪ Developing link-building strategies.
▪ Keeping up to date with new trends and best SEO practices.
▪ Implementation and administration of search engine programs (XMLsitemaps, shopping feeds,
webmaster tools).
▪ Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend
SEO strategies.
CERTIFICATIONS
©MehulParmar – Digital Marketer - India
▪ Google Analytics Individual Qualification
▪ Google Ads Fundamentals
▪ Google Analytics for Power users
▪ Advanced Google Analytics
▪ Hubspot Social Media Certified
I hereby declare that all the details given by me are true to the best of my knowledge.
Sincerely yours
MEHUL PARMAR