NISHANTH MURALA

Email: nishanthmurala@gmail.com MOBILE: +91-9908181168

Career Objective:
To seek a highly rewarding career, with a competitive and challenging environment where I can
serve your organization, grow and establish a career for myself.

Profile:

 Holds a Masters’ degree in International Business and acquired over 9 years of professional
experience in the fields of Business Development, Market Research, Sales Management, Digital
Marketing and Content Writing.
 Current USA B1/B2 Visa holder. Effective communicator with an ability to speak 4 languages.
 Certified Digital Marketer from Digominds institute, Hyderabad.
 4+ years of managerial experience. Set up Business Development, Market Research, Digital
Marketing and Content Writing teams and established processes.

Educational Details:

 Master of Science, International Business from University of Dundee, Scotland, United Kingdom.
 B. Tech, Information Technology from KCG College of Technology, Anna University, Chennai.

Sales & Marketing Expertise:

 End to end sales process starting with market research, email drafting & campaigning, cold
calling, lead generation, lead qualification, handling product demos, POC, proposal writing,
objection handling, contract negotiation & account management.
 Corporate sales, B2B &B2C sales & marketing, business development & International sales.
 Strong pitching skills, articulate and good telephone manner for cold calling.
 Team management, Territory management, Sales Planning and Account Management skills.
 Expert in Outbound Lead Generation through Email Campaigns and Calls, Inbound Lead
Generation through Content, SEO and Digital Marketing.
 Generating leads, performance, revenue, & activity reports for leadership meetings.
 RFP searching & drafting, maintaining the RFP tracker and BOLO list tracker.
 Super admin roles for HubSpot, Zoho and is responsible for CRM compliance.

IT Expertise:

 Experience in using LinkedIn, HubSpot, Salesforce & Zoho CRM, Jigsaw, hoovers, factiva,
dicoverorg, fundoodata & other research websites with good MS Office Skills.
 Experience in Google Adwords, Mail Chimp, ZoomInfo etc.
 Decent idea on AI, ML, Bots, NLP, IOT, Cloud, UI/UX etc.
 Good understanding on Cloud Solutions, Tableau Desktop & Server components functionality.
 Overall idea on IBM WebSphere, IBM SOA & IBM BPM, WebSphere MQ, MB, WTX, Portal etc
 Overall idea on SAP ECC, FICO, SD, CRM, Enterprise Portal, Business Analytics & Business Objects.

Professional Experience:

TAXILLA IT SOLUTIONS PVT LTD Hyderabad, India.

Job Title: Inside Sales Manager (GST Compliance SaaS Applications) Mar 2019 - Present
Responsibilities:
  Managing a team of 8 people and responsible for outbound and inbound lead generation.
 Have set up the inside sales process with a 5 member fresher team. Trained them on Market
Research, Account Mapping, Email Campaigns, Cold Calling, follow ups, setting up calls/demos
with prospects, HubSpot CRM compliance, post demo follow up activities etc.
 Daily stand up calls with the team, evaluating performances, team culture and motivation.
 Preparing presentations, emails, follow up scripts and telephone pitches for new offerings,
designing lead generation go to market strategies and allocating resources.
 Responsible for website content like offerings, news updates, blogs etc. Hired and managed a
content writer from finance background for the website and social media write ups.
 HubSpot CRM Super Admin duties include taking care of all the HubSpot compliances like User
Access, Managing Contacts, Companies, Tasks, Leads and Sales pipeline, Reporting etc.
 Managing a team of 2 Digital Marketers and responsible for Inbound lead generation through
SEO, Adwords and Social Media Marketing. Responsible for Email Campaigns designing, Adwords
Budget and Database purchases from vendors.
 Interviewing, hiring and training the resources as per the Sales & Marketing requirements.
 Responsible for lead generation reports, sales closures reports, weekly and monthly detailed
performance reports, Incentive reports, pipeline and forecasting reports on Excel and HubSpot.
 Showcasing the basic level product demos to the prospects on GST Automation, E-Way Bill and E-
Invoicing software and coordinating with the technical team accordingly..
 Gathering all the required information from the prospects and assisting the onsite sales team
with documentation, proposals, follow ups and closures.

TECHOLUTION LLC Hyderabad, India.

Job Title: Inside Sales Lead (AI, ML, IOT, Cloud, Boot camps) Jun 2018 - Dec 2018
Responsibilities:
 First & only sales employee in the company recruited to establish Inside sales team & processes.
 Solely responsible for Market Research, Database building, Email Campaigns, Lead Generation,
Lead Qualification, Setting up Demos, Follow ups, Proposals & Closures.
 Pitched the importance of Inbound Lead Generation along with Outbound & initiated the process
for Inbound setup. Prepared a roadmap and a market go to strategy for our offerings.
 Recruited a digital marketer, content writer & helped with designing the landing pages, content
ideas, content review, SEO strategies, Marketing Automation & Analytics, SMM Strategies etc.
 Worked on getting Microsoft Silver Partnership for Techolution. Microsoft Supplier Program
(MSP), Microsoft Partner Network (MPN) etc.
 Generating sales, performance reports & reporting it to the management every month.
 Account management, Pipeline management and client retention management.
 Working with the onsite sales team to get the status on the meetings and closures.

GOLDSTONE TECHNOLOGIES PVT LTD Hyderabad, India.

Job Title: Senior Inside Sales Specialist (Tableau & Other BI Stack) Sep 2015 – Oct 2016
Responsibilities:
 Involved in whole of the sales process right from lead generation to receiving the purchase order.
 Working with US & Indian market and responsible for market research, building database, email
campaigning, cold calling, lead generation, lead qualification, handling the demos and follow ups.
 Laying out strategies for effective email campaigning, following up and track the results.
 Building sales pipeline and maintaining a consultative sales approach focusing on the rapport and
excellent service to ensure lasting client relationships.
  Involved with product demos, coordinating with the technical team and proposal writing.
 Involved in whole of the sales process right from lead generation to receiving the purchase order.
 Research on Tableau’s competitors, their pricing, sales volume, product positioning, merits &
demerits and their marketing strategy.
DELOITTE US INDIA Hyderabad, India.
Job Title: Analyst, Clients & Markets (Client Account Management) Dec 2014 - June 2015
Responsibilities:
 Assisting the US client account managers and marketing managers with all the ad-hoc requests.
 Handling independently New York, Massachusetts and Connecticut accounts and ensured the
revenue targets are met consistently.
 Searching for new RFPs' released on a daily basis and ensuring they are profiled and sent to the
decision makers. Handled RFP tracking, RFP reports, BOLO list for NY, MA & CT accounts.
 Market research tasks include Competitive Analysis, SWOT Analysis, Relationship Tracking, Face-
book Projects, Newsletters, State Sector Insights, Twitter related projects and List Generation.
PROSOFT GROUP Hyderabad, India.
Job Title: Business Development Executive (IBM & SAP Sales) Mar 2014 – Dec 2014.
Responsibilities:
 Working in the US market operating in CST time zone and keeping up with the IBM & SAP line of
products and technologies.
 The primary duty of this role is to generate qualified leads and meet the monthly targets.
 Targeting the companies and contacts using LinkedIn, Jigsaw etc, finding their company email ids,
sending them introductory emails and calling them to pitch on our IBM & SAP services portfolio.
 Updating the account information, responses, activities, appointments, leads, MoM's, action plan
on Salesforce CRM and generating lead reports.

DPS CONSTRUCTIONS Vijayawada, India.

Job Title: Manager - Sales & Marketing Nov 2016 - May 2018 and Sep 2011 – Feb 2014
Responsibilities:
 Total Sales & Marketing ownership of the residential gated community located at Atmakuru (near
Mangalagiri) consisting of 80 apartments and 3 previous ventures.
 Creating Sales & Marketing strategy, identifying the target market, developing the pricing
models, finalizing on the incentive structures for agents, sales reps & vendors.
 Ensuring the team is generating in bound leads through traditional marketing channels like
Banners, Flyers, Billboards, Newspaper Ads etc. Using the new and old database to run email
campaigns, Calls, Follow ups and arrange meetings.
 Attending customer meetings, showcasing merchandise, providing the necessary information,
answering FAQ's, handling objections, qualifying the deal by receiving advance payment.
 Achieved a record bookings of 20 apartments in 1 day on 29/3/2017 (Ugadhi Festival). This was
due to the aggressive marketing the previous month & discounts offered on that specific day.
 Relationship Management with existing clients to ensure 100% coverage of our new ventures
launched by us and strong service delivery ensuring client retention and reference.