https://www.init01.

com

A brief about us:

Init is a technology consulting & services company located in Pune. We specialise in
helping organisations build innovative products and solutions using AI/ML, Cloud,
Big Data and Enterprise stack. We also help organisations set up their DevOps. Our
team consists of experienced and young talented professionals with backgrounds in
AI/ML, Cloud, DevOps and Enterprise stack. Each member of our team is a
technology agnostic Engineer who just loves to develop solutions for different
challenges. That’s where we get our adrenaline rush from!

Let’s talk a brief on the role now:

As the digital marketing executive, you will be responsible for working closely with
the Founder, finalising & executing the strategy on running various marketing
campaigns over various platforms, allocating the budgets and timelines for each
campaign. You will also need to analyse the effect of each of these campaigns and
find ways to optimise these campaigns to achieve maximum customer focus and
increase the top of the funnel. You will also need to update content periodically for
the social media pages and the websites and maintain customer awareness.

Job Description:
● Plans and executes all web, SEO/SEM, database marketing, email, social
media, and display advertising campaigns
● Designs, builds, and maintains our social media presence
● Measure and report performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs)
● Identifies trends and insights and optimises spend and performance based on
the insights
● Brainstorms new and creative growth strategies through digital marketing.
● Plans, executes, and measures experiments and conversion tests
● Collaborates with internal teams to create landing pages and optimise user
experience
● Utilises strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points
● Identifies critical conversion points and drop off points and optimises user
funnels
● Collaborates with agencies and other vendor partners
● Evaluates emerging technologies
● Provides thought leadership and perspective for adoption where appropriate
● Help with some HR and recruitment activities whenever needed
 https://www.init01.com

And the qualifications we seek are:

● 0(Fresher level) to 2 years of experience in digital marketing preferably in IT

services startups
● Excels in creating and maintaining client relationships (if applicable)
● Self-motivated yet customer-focused
● Proficient in marketing research and statistical analysis
● Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform, and motivate (if applicable)

Education & Experience:

● MBA in Marketing or Mass communication. Background in computer science
will be preferred.
● Proven working experience in digital marketing, particularly within start ups
and IT services industry
● Demonstrable experience managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns
● Experience in optimising landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website and marketing analytics tools (e.g., Google
Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
● Working knowledge of ad serving tools
● Experience in setting up and optimising PPC campaigns on all major search
engines
● Working knowledge of HTML, CSS, and JavaScript development and
constraints

Sounds relevant and exciting? Share your profile on careers@init01.com and let’s
have a chat. Who knows we might be setting up for something really exciting and
big!