Responsibilities

● Create, execute, optimize & manage campaigns end-to-end on various channels in order to
generate leads and maximize ROAs.
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns.
● Develop & monitor the performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
● Make regular adjustments to campaigns based on budget constraints, lead generation goals &
engagement metrics.
● Be responsible for the vision, strategy, and execution of acquisition campaigns across all the major
platforms - search, display, Facebook, Google, Linkedin, and other channels.
● Prepare budget and time-bound execution plans.
● Designing and overseeing all aspects of our digital marketing department including marketing
campaign databases, email campaigns, and display advertising campaigns.
● Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare
performance reports.

Experience, Skills & Qualifications:

● Minimum 3 years of experience in performance marketing, in-house performance marketing

experience.
● Relevant experience in managing, coaching, and scaling high-performance marketing teams.
Strong communication skills to your team and to consumers.
● A proven track record in growing companies and leading dynamic and fast-moving teams.
● Deep expertise in acquisition and you can get hands-on when needed to help your team - you
know what it takes operationally day in and day out to bring the strategy to life.
● Excellent communication, inter-personal & analytical skills
● Exposure in SEO, SEM, SMM, Content marketing, Influencer marketing, Email Marketing,
Affiliate marketing activities.
● Experience in Analytics tools like Google Analytics and others.
● Up-to-date with the latest trends and best practices in online marketing and measurement