Digital Marketing

[Intro paragraph] Job seekers love a description that begins with an introductory paragraph
telling them a little bit about your company and its work culture and values. Take two or three
sentences to shape your recruiting pitch for the ideal candidate. Keep it engaging and you’ll set
your company apart from competing listings.

Digital Marketing Job Requirements and Responsibilities:

 Plans and executes all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.
 Designs, builds, and maintains our social media presence.
 Measures and reports performance of all digital marketing campaigns and assesses
against goals (ROI and KPIs).
 Identifies trends and insights and optimizes spend and performance based on the
insights.
 Brainstorms new and creative growth strategies through digital marketing.
 Plans, executes, and measures experiments and conversion tests.
 Collaborates with internal teams to create landing pages and optimize user experience.
 Utilizes strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
 Identifies critical conversion points and drop off points and optimizes user funnels.
 Collaborates with agencies and other vendor partners.
 Evaluates emerging technologies.
 Provides thought leadership and perspective for adoption where appropriate.

[Work Hours & Benefits] Don’t forget to summarize the details about your firm’s working hours
and benefits. Advise prospective marketing gurus about the possibility for flexible hours or
work-week structures, as well as any travel requirements. This is also the perfect chance to sell
potential hires on benefits unique to your company, like commissions, stock options, or paid
parental leave.

Digital Marketing Qualifications / Skills:

 Creating and maintaining client relationships

 Self-motivated yet customer-focused
 Proficient in marketing research and statistical analysis
 Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

  Bachelor’s or master’s degree in marketing or a related field
 Proven working experience in digital marketing, particularly within the industry
 Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns
 Experience in optimizing landing pages and user funnels
 Experience with A/B and multivariate experiments
 Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends, SEMRush, etc.)
 Working knowledge of ad serving tools
 Experience in setting up and optimizing PPC campaigns on all major search engines
 Working knowledge of HTML, CSS, and JavaScript development and constraints

[Call to Action] Now it’s time to do what this ad is designed to: Turn potential applicants into
actual applicants. How do you do it? With a well-crafted call to action. Let future marketing
specialists know exactly how to apply with details on resume or application submissions, along
with any other requirements. Or, simply tell them to click the “apply” button at the top of the
posting.

https://hiring.monster.com/resources/job-descriptions/management/digital-marketing/