4 (1) .PDF Version 1

EDUCACIÓN PRimaria
OCTOBER
El “Cuadernillo de Actividades de Cuarto Grado de Educación Primaria”, fue elaborado por
personal académico del PRONI en Tamaulipas.
Coordinación de la propuesta
Coordinadora local del PRONI
Mtra. Miriam Elizabeth Ramírez Carrizales
Responsable del área académica

Yuridia Guadalupe Álvarez Zavala
Investigación de contenido y diseño de actividades

Rosalva Edith Castillo Flores
Francisco Javier Rangel Murillo
Gabriel Isaí Ortiz Pérez
Delfina Madhaí Ortiz Salinas
Revisión y traducción
Lorenia Valles Canales
Apoyo
Julia Adriana Sotelo Chapa
Diseño de imagen institucional

Sandra Isabel Moncada Ramírez
D.R. Secretaría de Educación de Tamaulipas

Calzada General Luis Caballero S/N
C.P. 87078
Fracc. Las Flores
Ciudad Victoria, Tamaulipas.
ÍNDICE
OCTOBER
Activity 1: Let's talk about Advertising 2
Activity 2: Advertise and Advertising 3
Activity 3: Ways of Advertising 4
Activity 4: Reflect about Good and Bad Advertising 5
Activity 5: Exploring Advertisements 6
Activity 6: Exploring Advertisements 7
Activity 7: Ethic and Advertisements 8
Activity 8: Advertisements 9
Activity 9: Identifying the Ad Parts 10
Activity 10: Funny Ads! 11
Activity 11: Which one is better? 12
Activity 12: Label the Ad 13
Activity 13: Make Up the Ad 14
Activity 14: My Own Ad 15
Activity 15: Vocabulary 16
Activity 16: Media 17
Activity 17: Advertisements for Products 18
Activity 18: Advertisements for Services 19
Activity 19: Make an Advertisement 20
Activity 20: Look for Advertisements 21
Activity 21: Dialogue 22
Activity 22: Match Ads and Places 23
REFERENCIAS
Bibliográficas 24
Iconográficas 24
Activity 1
Let’s talk about advertising
Read the following text and check the meaning of it with your teacher’s help.
Lee el siguiente texto y revisa el significado con la ayuda de tu maestro.
Advertise and Advertising.
No matter where you look at, you will see ads or advertisements. They are everywhere: In
newspapers, in magazines, on TV, on the radio, on the internet, when you play games on
the computer, on clothing, on balloons and blimps, on… Well, they are a part of your life.
There are so many that you might not even notice them.
To advertise means to call something to the attention of the public. That can be done
in many different ways. Street vendors advertise by calling out loudly: “Bananas – 10 for 2
Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

dollars!” Others prefer to advertise their products on posters that can be found everywhere.
Others use television and radio for that purpose. Advertisements have been around for a
long time… An important part of advertising and selling products is the idea of brands.
When you buy a particular brand, you are not just buying a product; you are buying an
identity and a lifestyle.
2
Activity 2
Advertise and Advertising
Answer the following questions from the text “Advertise and Advertising” in
Activity 1.
Responde las siguientes preguntas del texto “Advertise and Advertising” en la
Actividad 1.
1. List 4 places where you can find advertisements.
2. What does advertise mean?

3. What are you buying when you buy a brand?
4. Make a list of all the brand names you usually wear.
5. Make a list of all the brand names you can think of.
3
Activity 3
Ways of Advertising
Write the numbers from the word box next to the pictures.
Escribe el número de la caja de palabras al lado de cada imagen.
Word box
1. Street vendors 5. Brand name
2. Poster 6. Logo
3. Billboard
4. Newspapers and magazines
4
Activity 4
Reflect about Good and Bad
Advertisements
1. What makes a good advertisement? Mark þ

some of the words below.
¿Qué es lo que hace un buen anuncio? Marca þ
algunos de los cuadros de abajo
clever interesting funny inspiring eye-catching

powerful humorous shocking informative sexy
2. Are there any types of advertising which you might find offensive ? Do
you think that the advertisement practices below are acceptable?
¿Hay algún tipo de anuncio que te parece ofensivo? ¿Crees que las prácticas

publicitarias de abajo son aceptables?
1. Using children in advertisements

2. Promotiong alcohol on TV
3. Using inappropriate clothing in advertisements.
4. Comparing your products to the competitor’s products
3. Which of these statements do you agree with? Mark ý

þ
¿Con cuáles de las siguientes declaraciones estás de acuerdo?
1. People remember advertisements, not the products.

2. Advertising raises prices.
3. Advertising has a bad influence on children or teenagers.
4. Advertising is a form of art.
5
Activity 5
Exploring Advertisements
Watch and read the next advertisements and decide if they are good or bad.
Observa y lee los siguientes anuncios y decide cuáles son buenos y cuáles son malos .
No smoking area
6
Activity 6
Exploring Advertisements
Match the advertisement with its message or promoting idea.
Une los anuncios publicitarios con la idea o el mensaje que están promoviendo .
1. Advertising a
great discount in
an automatic
toaster.
2. Anti-smoking

advocacy ad.
3. A spray and
stencils to decorate
during Christmas time.
4. A business that
delivers food to
your home.
7
Activity 7
Ethic and Advertisements
Read the advertisements and think about what is wrong with them.
Use the expressions from the box to write about wrong practices in
advertisements.
Lee los anuncios y piensa qué hay de malo en ellos. Usa las expresiones
del cuadro para escribir acerca de las malas prácticas publicitarias.
Encouraging Harmful or Dangerous Practices.
Promoting unhealthy eating habits.
8
Activity 8
Advertisements (Ads).
Parts of an Ad.
Partes de un anuncio
Name of
Company Vocabulary / the
name. Vocabulario. product.
Nombre de la
Nombre del
compañía.
producto.
Messsage
/ Slogan.
Funny Mensaje /
Flakes

frase
A fun breakfast llamativa.
everyday!!!
Contact
information
Información Image.
de contacto.
Imagen
NUTRITION
/funnyflakes FACTS
@funnyflakes
Product
information.
Información
del producto.
9
Activity 9
Identifying the Ad parts
Look at the image, write the correct parts of the Ad, use the word bank.
Mira la imagen, escribe las partes correctas del anuncio, usa el banco de palabras.
www.cocacola.com
Burbusoda

Great flavor!
Sparky and fun!
Nutrition Facts
@burbusoda
/burbusoda
burbusoda@memail.com
Product Information Slogan

Contact information Name of the product
Company name Image
10
Activity 10
Funny Ads!
Match the advertisements with the corresponding images. Use a color code.
Une los anuncios con las imágenes correspondientes. Usa un código de colores.
STINKIN
Get rid of deadly
food odor!
SNAIL
We deliver your food as
fast as possible!

POPSICLE
Let the cold freeze
your brain!
RING RANG
Call your friends all
day long!
FLASH
If there's an address,
we'll find it!
11
Activity 11
Which one is better?
Look at the advertisements, compare them and answer the questions.
Observa los anuncios, compáralos y responde las preguntas.
1 Smarty 4 ME 2
Smart
phone
HP
LG
713-543-9877
$700 dlls

STAY
UPDATED!
www.smarty.com
1. Which advertisement is a better deal?

__________________________________.
2. Which cell phone is cheaper?

__________________________________.
3. Write down the slogans:
Ad 1 ________________________________.
Ad 2 ________________________________.
4. What are the name of the products:
Ad 1 ________________________________.
Ad 2 ________________________________.
5. Which product would you buy?
____________________________________.
12
Activity 12
Label the Ad
Look at the ad and complete the information.
Observa el anuncio y completa la información
Smarty
Smart phone
LG

$700 dlls
Stay
Updated! www.smarty.com
1. Name of the product:

________________________.
2. Contact information:
________________________.
3. Company name:
________________________.
4. Product information:
________________________.
5. Slogan:
______________________________.
13
Activity 13
Make up the Ad
Look at the image below, read the different parts of the product and finish the
advertisement.
Observa la imagen de abajo, lee las diferentes partes del producto y termina el anuncio.
Company
Product name
information

Slogan
Name of
the
product
Contact
information
14
Activity 14
My Own Ad!
Think about an advertisement you would like to do, imagine it and write the different
parts of it, draw and make a POSTER.
Piensa acerca de un anuncio que quisieras hacer, imagina y escribe sus diferentes partes,
dibuja y haz un POSTER.
Plan your Advertisement

Image…
15
Activity 15
Vocabulary
Vocabulary. Look at the images and read.
Vocabulario. Observa las imágenes y lee.
Read and complete the sentences using the vocabulary.

Lee y completa las oraciones usando el vocabulario.
1) I can check my e-mail in the
2) I can read the news in the
3) I can buy a new cell phone in the
16
Activity 16
Media
Look, read and answer.
Observa, lee y contesta.

Read and underline the correct answer.
The media keeps you informed. You can
watch news, check your e-mail, keep in Lee y subraya la respuesta correcta.
touch with people through social media 1) The media keeps you:
like Facebook, Twitter and Instagram.
a) informed b) scared c) relaxed
You can also get information about
products and services for you. This 2) You can keep contact with friends
information is called advertisements. through social media such as:
a) Excel b) Word c) Facebook.
3) The information about products and

services is called:
a) Blogs b) Notes c) Advertisement
17
Activity 17
Advertisements for Products
Logo Headline
Cherry Cola!
Enjoy it always!
Cherry Cola! Ideal for your meals!...

Enjoy it at picnics and family reunions!
Share it with a friend!

Enjoy it always!
Tel. 86 927 35 24
Contact info Product Information Motto
Read and complete using the wordbank and the

advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.
This is a product advertisement about a _______ called Cherry

_____!. Its motto is _______ ___ _______. You can get this
product in places like _________ and ______________.
The phone number to contact the company is______________
Wordbank: soda – restaurants -- supermarkets
18
Activity 18
Advertisements for Services
Headline Motto Logo
Speedy Car Wash!

Clean as new!
Services
ü
Car wash service. aa
ü
Vacuum cleaner.

ü
Armor all.
Tel. 86 526 78 12
Five stars service
Contact info Service Information
Read and complete using the wordbank and the

advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.
This is a service advertisement about a _____ _______ called
_______ .It offers different services such as
ü
_______ _____ _________.
ü
_______ ____________.
ü
_______ ______.
Wordbank: car wash
19
Activity 19
Make an Advertisement
Design your own advertisement.
Diseña tu propio anuncio publicitario.
Headline Motto Logo

Contact info Information
Answer the questions using your advertisement

information.
Contesta las preguntas usando la información de tu anuncio.
1).- What is the name of your product / service ? ___________.
2).- What is your contact information?____________________.
3).- Where can you get it?

a) Supermarkets b) Your home c) Stores
d) Other:___________________________________________.
20
Activity 20
Look for Advertisements
Look for 5 advertisements in each type of media. Write them down.
Busca 5 anuncios en cada uno de los distintos medios y escríbelos.
Newspaper ads Internet ads

1. _________ 1. _________
2. _________ 2. _________
3. _________ 3. _________

4. _________ 4. _________
5. _________ 5. _________
Radio ads T.V. ads

1. _________ 1. _________
2. _________ 2. _________
3. _________ 3. _________
4. _________ 4. _________
5. _________ 5. _________
21
Activity 21
Dialogue
Look and complete using the advertisement information.
Observa y.completa usando la información del anuncio.
DG Electronic
Store.
Computers Cell phones

T.V. Radio
Tel. 52 859 12 74 dgelectronstore@mymail.com
þ
Carlos: Hi Ana! How are you?
þ
Ana: Hi Carlos I’m fine thanks, but a little worried because my
________ is broken.
þ
Carlos: Don’t worry I just saw an _____________ about a great
_________.
þ
Ana: Really?, Where did you see it?
þ
Carlos: I saw it in the _______. They have everything _____ % off.
þ
Ana: Great!. My mom could buy a new _____ _____ too.
22
Activity 22
Match Ads and Places
Read and match the advertisements list with the place where they belong.
Lee y relaciona la lista de anuncios publicitarios con el lugar que les corresponde.
Ads about:
Ø
Savings in toys.
Ø
New videogames.
Ø
Christmas gifts offers.
Supermarket

Ads about:
Ø
Special dishes.
Ø
Banquet offers.
Ø
Home delivery service.
Toy store
Ads about:
Ø
Food savings.
Ø
Clothing offers.
Ø
Groceries
Restaurant
23
REFERENCIAS
Referencia Bibliográfica
Secretaria de Educación Pública (2017). APRENDIZAJES CLAVE PARA LA

EDUCACION INTEGRAL. Lengua extranjera. Inglés. Educación Básica MÉXICO, SEP.
Santamarina Romero, E. (2016) English 4. México: FERNANDEZ editores. PRONI –

SEP.
Referencia Iconográfica
Anónimo (2016). 130 Years of Coca-Cola ads. CNN. [Imagen]. Recuperado de:
https://edition.cnn.com/2016/05/06/living/gallery/coca-cola-ads/index.html
Anónimo (2020). Advertising Clipart. Pinclipart. Recuperado de

https://www.pinclipart.com/pindetail/immwTi_advertising-clipart/
Anonimo (2020). Animated Telephone Clipart - Phone Clipart. NetClipart [Image].

Recuperado de: https://www.netclipart.com/isee/Twxox_animated-telephone-clipart-
phone-clipart/
Anonimo (2020). Blue Question Mark Transparent. Clipart-library [Image]. Recuperado

de: http://clipart-library.com/clip-art/blue-question-mark-transparent-13.htm
Anonimo (2020). Box with the colorful crayons. Pixy [Image]. Recuperado de:
https://pixy.org/4390068/
Anónimo (2020). Boxing Day Sale Transparent Clipart. Pinclipart. Recuperado de

https://www.pinclipart.com/pindetail/ibbxoiR_boxing-day-sale-transparent-clipart/
Anonimo (2020). Cell. Humble [Image]. Recuperado de:

https://www.humbleisd.net/site/Default.aspx?PageType=19&DomainID=0
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https://www.hiclipart.com/free-transparent-background-png-clipart-jhaox
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https://www.pinclipart.com/pindetail/ibmhxix_iphone-clipart/
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https://myimaginaryfriendgraphics.com/Images/newsandmag.jpg
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Newspaper - Png Download. Pinclipart. Recuperado de
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Anónimo (2020). PopsicleClipart. Netclipart. [Image]. Recuperado de:

https://www.netclipart.com/isee/xbbhR_popsicle-clipart-svg-transparent-
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Anónimo (2020). Rules Students Teachers - Laptop Battery Clipart. Pinclipart.

Recuperado de https://www.pinclipart.com/pindetail/ibbwwwb_rules-students-teachers-
laptop-battery-clipart-png-download/
Anonimo (2020). Safety sign Clipart. Clip-Art Library [Image]. Recuperado de:
http://clipart-library.com/safety-sign-clipart.html
Anonimo (2020). Smelly feet. Shutterstock [Image]. Recuperado de:

https://www.shutterstock.com/es/search/smelly%20feet%20vector?image_type=illustrati
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https://www.postermywall.com/index.php/posterbuilder/copy/0093c0a8202c4568407d1
5e095ef63b9
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Recuperado de https://www.pinclipart.com/pindetail/iTJJJJh_cartoon-tv-cliparts-old-tv-
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EDUCACIÓN PRimaria

Responsable del área académica

Investigación de contenido y diseño de actividades

Diseño de imagen institucional

D.R. Secretaría de Educación de Tamaulipas

Advertise and Advertising.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

1. List 4 places where you can find advertisements.

2. What does advertise mean?

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

4. Make a list of all the brand names you usually wear.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

1. What makes a good advertisement? Mark þ

clever interesting funny inspiring eye-catching

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

1. Using children in advertisements

3. Which of these statements do you agree with? Mark ý

1. People remember advertisements, not the products.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Encouraging Harmful or Dangerous Practices.

Promoting unhealthy eating habits.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Product Information Slogan

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

1. Which advertisement is a better deal?

2. Which cell phone is cheaper?

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

1. Name of the product:

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Plan your Advertisement

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Read and complete the sentences using the vocabulary.

1) I can check my e-mail in the

2) I can read the news in the

3) I can buy a new cell phone in the

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

3) The information about products and

Cherry Cola! Ideal for your meals!...

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Contact info Product Information Motto

Read and complete using the wordbank and the

This is a product advertisement about a _______ called Cherry

The phone number to contact the company is______________

Wordbank: soda – restaurants -- supermarkets

Headline Motto Logo

Speedy Car Wash!

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Five stars service

Contact info Service Information

Read and complete using the wordbank and the

Wordbank: car wash

Headline Motto Logo

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.

Answer the questions using your advertisement

2).- What is your contact information?____________________.

3).- Where can you get it?

Newspaper ads Internet ads

Coordinación de Inglés en Educación Básica de la SET-Derechos Reservados.