Kumar

Email: xxx;  Mobile: xxxxxx

East Delhi, Delhi-92

Professional Objective:
I would like to work in a challenging environment to bring out my personal Skills, which will make my work
recognizable in this tough and competitive world.

SUMMARY OF SKILLS:
 An experienced Business Analyst with specialization in working with tools like DCM (Double-Click Campaign
Manager) and DFP (Double-click for Publishers).
 Expertise with Campaign execution, Monitoring, Troubleshooting and Reporting on display campaigns.
 Supporting the clients in optimizing the campaigns based on their requirement.
 Campaign creation and optimization as per the Media plan provided by the Media team.
 Fixing Technical errors and Troubleshooting of ads.
 Good working knowledge in Excel, Word, PowerPoint.

Work Experience Summary:

Company: Qa
Current Designation: Business Analyst
Domain: Online Advertising
Duration: 26th December 2018 - Till date

Roles and Responsibilities:

 Setting up of Campaign, Placements and Ads in the required Ad serving tool.

 Troubleshooting the various trafficking issues and provides suggestions to eliminate the root cause of the
issue.
 Well versed in the generation of ad tags with respect to the Advertiser Level Ad server and implementation
of ad tags with respect to the Publisher level Ad server.
 Maintain high levels of accuracy to ensure minimal error and make good whilst working under pressure to
achieve deadlines in fast paced environment.
 Analyzing creative materials (HTML5, Image) and uploading into ad servers.
 Setting up of the Floodlight conversion pixels with the required piggybacking and generation of conversion
tags in the DCM Ad server.
 Verifying the various creative functionalities of different creative’s like Image, HTML5, Rich Media, and In-
Stream Video as per the publisher specifications.
 Generating impression & click tracker tags to track at the third-party end.

Company: gt
Designation: Campaign Manager
Domain: Online Advertising
Duration: 11th January 2018 – 17th December 2018

Roles and Responsibilities:

 Traffic online advertising campaigns in DFP ad server and ensure that the campaign parameters like - start,
end dates, impression/click goals, frequency cap, inventory sizes, ad units, Geography etc., are setup
properly
 Upload the creative’s, implement DFP macros, impression and click tracking pixels in the creative tags
provided by the Third-party vendors and ensure proper tracking of impressions and clicks in DFP and Third-
party ad servers
  Educate, assist and provide technical support to the Sales team on ad trafficking, ad serving, inventory
forecast, delivery pacing, optimization, targeting and reporting of online advertising campaigns.
 Scheduling and launching digital advertising campaigns by using ad servers in a timely and accurate manner
as per Insertion Order efficiently.
 Test the rendering of the creative’s on the web pages, Mobile applications, Facebook applications and
provide screenshots or test pages to the advertiser Responsible for Handling Online & Mobile Advertising
Campaigns.
 Optimizing campaigns to ensure timely Delivery & achieve desired Performance.
 Generating Invoices & ensuring the amount of invoices are correct.
 Handling Campaigns for Times of India, Economic times, India times and other major portals like NBT,
Maharashtra times etc. (Desktop, Mweb& App)
 Resolving customer and operational problems during campaign life cycle, providing general technical
support on products.
 Work closely with sales, marketing, design, and tech as well as on the creation and implementation of
custom advertising solutions.

Company: Omnicom Media Group

Designation: Associate-Digital Advertising Trafficker
Domain: Online Advertising
Duration: 09 November 2016 – 05 January 2018

 Working as an Associate Digital Ad Trafficker in an advertising agency which focuses on complete Advertising
solutions for major Advertisers in the Market.
 Working on the trafficking request which include creation of Ads, impression and click trackers.
 Review the assets(Systematic manner of checking creative material and URLs before implementation in ad
servers)
 Extensive working experience with Ad servers like DCM and Ad words.

ACADEMIC QUALIFICATION:
• B.E - Information science and engineering [2015] with an aggregate of 51% from of technology, Bangalore -
VTU University.

• Matriculation/10th [2008] with an aggregate of 64% from High School [C.B.S.E BOARD].

• Intermediate/+2 [2010] with an aggregate of 53% from School [C.B.S.E BOARD]

LANGUAGES KNOWN:
• English

• Hindi d