TOP ADVERTISING AGENCY

IN THE PHILIPPINES:
ABOUT MEDIA DONUTS:

Founded
2010
Website
http://www.mediadonuts.com
Industry
Marketing and Advertising
Type
Privately Held
Headquarters
Antoon van Dijckstraat 34/3Antwerpen, 2018 Belgium
Company Size
11-50 employees
ABOUT MEDIA DONUTS:
MediaDonuts is a programmatic advertising and technology
platform that helps advertisers achieve their performance and
branding goals across digital media channels.

Through their technology stack, they have access to over 50 Ad

Exchanges that allow us to buy digital media on an impression
level across thousands of websites and digital channels such as
Display, Mobile, Video, Social and Search.

Because of their large inventory, they can reach target groups

fast and effectively using a large range of targeting options
ranging from contextual targeting to audience targeting or
even keyword targeting.
ABOUT MEDIA DONUTS:

MediaDonuts is an international team of digital media experts

with decades of combined experiences in programmatic media
buying and ad technology.

MediaDonuts has offices in 7 countries which are Belgium, The

Netherlands, Germany, France, India, The Philippines and
Singapore. In every country we have a team of digital media
specialists who can help you draft the most sophisticated digital
media strategy to help you achieve your goals. Platform
development and campaign management is done by our Ad Ops
team that are based in Antwerp and Mumbai.
WHY CHOOSE MEDIA DONUTS?

MediaDonuts tracks all metrics in real time and run a smarter

campaign! The MediaDonuts DSP helps you go way beyond clicks and
realizes the highest possible results. It does not matter if youre after
sales, leads or traffic MediaDonutswill help you reach your desired
online goals!

MediaDonuts collects large amounts of data from running your

campaign which will be used to make smarter buying decisions and
optimize your campaign based on any KPI you might have, whether it
be Sales, Reach, Engagement, Traffic or App installs, our algorithm in
combination with our experienced ad operations team will optimize
the campaign to achieve your targets.

So whether you would like to target a particular user, relevant content

or even a specific position on one website, MediaDonuts can help you
achieve that goal.
WHY CHOOSE MEDIA DONUTS?
A centralized location for access to all major ad exchanges and
the inventory that they bring with it, a pool of over 45 billion
available impressions on a monthly basis in the Philippines.

More enhanced technology based targeting features like OS,

Carrier, ISP, etc. In-depth cookie data available through direct
managed platforms & 3rd party suppliers

Real-Time-Bidding: Data-driven decisions at the impression

level with optimization in Real-time. In depth campaign
analytics across creative assets and devices
MEDIA DONUTS IN THE PHILIPPINES:
Headquarters:
UB Acceler8, 111 Paseo De Roxas
Legazpi Village, Makati, 1229 Metro Manila
MEDIA DONUTS IN THE PHILIPPINES:
MEDIA DONUTS IN THE PHILIPPINES:
MEDIA DONUTS IN THE PHILIPPINES:
(TEAM)
MEDIA DONUTS SERVICES:
TARGETING
MediaDonuts offer a wide range of
targeting possibilities. By using the
most advanced technology, they are
able to target the right people at the
just time.
KEYWORD TARGETING

Keyword Targeting MediaDonuts has integrated

Grapeshot which allows them to built keyword segments
with relevant keywords for your campaigns. After 48
hours they will be able to start targeting webpages where
your keywords are appearing on. This way they can
achieve the precision that is widely understood in Search
Marketing, enabling instant targeting of trending topics,
competitor conquesting, keyword blacklisting, and more
AUDIENCE TARGETING
Audience targeting is a crucial element within programmatic advertising
because building the right audience segments based on 1st party and/or 3rd
party data will have a significant impact on campaign performance.

1st Party Data: First Party Data is king! It is data that is collected from
behaviours, actions or interests demonstrated across your website(s). So this
data is collected from your own audience and customers and is generally the
most valuable data because of its quality. MediaDonuts will help built relevant
segments of these audiences in order to set-up remarketing or other
programmatic campaigns.

Pixel Implementation: In order to collect this valuable 1st party data, the
advertiser needs to implement pixels which are small pieces of javascript code
(such as the one below) in the source code of their website.
AUDIENCE REMARKTING
Remarketing is a very effective way to monetize your audience because potential
customers dont always buy or generate a lead from their first visit. Therefore staying top
of mind in their buying process by reaching them again is a crucial effort in your marketing
strategy. Thanks to MediaDonuts large inventory theyre able to find your audience on any
site and serve them a relevant ad.

Static Remarketing: If you have a limited number of products or services you offer online,
static remarketing allows you to reach your audience again with standard banners. Often
different ad sets are created for different audience segments so you can show the right
message to a user based on their behaviour on your website.

Dynamic Remarketing: When you have a large range of products that your offer online,
dynamic remarketing can be a very effective way to reach your audience with personalized
banners based on their interests and purchase intent.
AUDIENCE DYNAMIC REMARKETING

MediaDonuts has an in-house team that can built your

dynamic creatives and assist with the entire setup.
AUDIENCE TARGETING: 3RD PARTY DATA

MediaDonuts has integrated over 30 data providers, some of them are:

These data providers allow MediaDonuts to buy cookie pools of users based on among others
the following parameters:
AUDIENCE VERIFICATION
MediaDonuts offers now comScore vCE in the Philippines and most APAC countries which
actually allows us to report audience verification data to advertisers.

comScore validated Campaign Essentials (vCE) provides an unduplicated accounting of

impressions delivered across a variety of dimensions, such as ads delivered in-view, to the right
target audience, in the right geography, in a brand safe environment and absent of fraudulent
delivery.

vCE reports on reach and frequency, comprehensive demographics and behavioral segments.

Demographic Data reported on impression level:

Male/Female 15-24
Male/Female 18+
Male/Female 25-34
Male/Female 35-44
Male/Female 45-43
Male/Female 55+ The additional cost for this implementation will be $ 0,15 CPM. (CPM is
paying fixed price per 1,000 impressions)
MOBILE TARGETING

Mobile campaigns allow for even more granular targeting than display
campaigns which is mainly thanks to the specifics of the device and the fact
that most users carry it with them at all times.

No matter what your campaign objective is, we can optimize the campaign
towards any KPI which can range from App installs to reach, traffic, leads or
sales using the same optimization techniques as for display but with even
more data points at hand.

A mobile device is personal and usually not shared so therefore data

management for a user by demographics, behavioral history will be more
precise and hence allows for even more exact targeting.
VIDEO
Video advertising is a fast growing channel within digital media and is now following
the growth of user consumption of online video. Its the ideal channel to complement
your TV campaign or to create awareness and even drive traffic since video is
generating the highest CTR across all digital channels averaging at 2%.

MediaDonuts offers clients the option to run both skippable and non-skippable video
ads which means youre not limited to the 15 or 20 second maximum length for non-
skippable ads that most publishers apply.

Through MediaDonuts you can access a large range of video inventory and not only
target specific websites or channels but also target specific users based on 1st and/or
3rd party data.

All targeting and optimization options that are available on display can be applied on
Video and in additional we can report also on completion rate spit up by quarter (25%,
50%, 75% and 100%)
VIDEO
 YOUTUBE COOKIE DATA TRANSFER
Google has decided to withdraw all Youtube inventory from Adx starting January 1st
2016. This means that Youtube inventory can not longer be accessed through
programmatic platforms.

MediaDonuts therefore has come up with a solution in order to avoid not having the
biggest video website in the world available for your programmatic campaigns. They
will also need to run a Youtube campaign through Adwords or DBM but they have
built a solution where they can send your data collected by our platform to the
adwords campaign so that they can still run Youtube campaigns using your valuable
1st party data.

A video campaign that includes Youtube will be run in 2 platforms but thanks to the
data interchange this wont impact your campaigns performance, volume and data
collection.
SOCIAL: FACEBOOK
MediaDonuts Platform:
1. Superior Workflow to deliver high volume, multifaceted social
campaigns:
-Powerful workflow solutions
-Automated Optimization tools

2. Continuous Innovations
-through PMD Platform access to Alpha and Beta features for both
Facebook and Twitter

3. Unified Reporting and Analytics

-Enabling 3rd party data integrations to enhance reporting and analytics
Use of Cross channel data
FACEBOOK CUSTOM AUDIENCES