Ameur Jalli

00212619722733
ameur.j@gmail.com • https://www.linkedin.com/in/ameur-jalli-marketing/
Casablanca, Morocco

PROFESSIONAL SUMMARY

I am a self-driven growth marketer with a deep comprehension of crucial concepts such as user
experience and user interface design. This enables me to swiftly master any SaaS tool necessary for
advertising, email marketing, website/app tagging, on-site/on-app behavior tracking, and landing
page/website/app optimization – all geared towards accelerating growth.
I have a genuine passion for my work and consistently seek opportunities to expand my skill set,
ensuring I remain at the forefront of industry trends. Whether it's a task I'm already familiar with or
a new challenge, I have the ability to quickly adapt and deliver results within a matter of hours or
days, consistently exceeding expectations.
To best describe myself, I like to use the word "problem-solver".

WORK EXPERIENCE

Growth and Innovation Consultant

Jan 2020 - Present
Ameur Jalli - Growth and Innovation Consultant • Remote

I have successfully implemented end-to-end inbound marketing strategies for various clients,
encompassing advertising campaigns on Facebook and Google, content creation, the use of
Google Tag Manager, and advanced utilization of Google Analytics.
I have achieved outstanding results in lead generation and customer acquisition through
content-focused approaches, consistently meeting or exceeding client objectives.
I have demonstrated expertise in marketing automation using tools such as Zapier, CRM
automation, and email automation for targeted lead nurturing and conversion optimization.
I have conducted in-depth traffic management and utilized Growth Hacking techniques,
significantly improving client website traffic, lead generation, and subscription rates.
I have effectively managed budgets, optimized campaigns, and provided detailed monthly
reports with relevant KPIs and strategic recommendations using Google Data Studio.
I have implemented comprehensive acquisition strategies: Advertising - Emailing - SMSing -
Automation.
I have set up complex automations that require the use of APIs or in-depth coding knowledge.

Clients: Al Omrane - Attijari - Omnidior - TGCC - Supinfo - Macoque.ma - Mifa Musique - Bella Forme
Group - AEFE - Dok.ma - GBE Maroc - MailBox etc. - Thehealing.com - MandarinBlueprint.com -
Theradome.com - MANAGEM - Konta - Studio Hiba - The Moroccan Ministry of National Territory
Planning, Urbanism, Housing, and City Policy - Donuts Time - GSJCHIRAC - Babyfive.ma -
Palomabay.ma - Syewatches.com - Mobylo.fr - OneAfricaForums.org - Soulspace.ma - Closing Babes
LLC and many more.
Growth Manager
Jan 2019 - Dec 2019
Tek Inside • Rabat

Automation of the agency's website for the launch of the new inbound marketing strategy, in
close collaboration with the development team: Automation of personalized emails via HubSpot
- personalized landing pages and thank you pages - lead nurturing automation. Results: A cost
per acquisition of 60 MAD for the 80 highly qualified B2B leads I generated in 3 months (some
converted into clients, thereby increasing the agency's annual revenue by up to 300%).
I conceived and launched lead generation and conversion campaigns on LinkedIn and Facebook
for major schools in Morocco (EMSI, MUNDIAPOLIS, SUPINFO, GSJC). Results: A cost per
acquisition lower (by 90%) than the acquisition cost achieved by the entire Spanish team that
managed the campaigns before us. Final ROI of 2000%.
I conceived and launched conversion campaigns on Google Display Network and YouTube for a
major player in the luxury real estate sector. The agency was in competition with 3 other
agencies (Us for villas, and the other 2 agencies for apartments and social). Results: Generation
of highly qualified leads for a cost per acquisition of less than 100 MAD. Sale of 2 houses at 5.5
million MAD each, and we signed this client which doubled the agency's annual revenue.

Client sectors: Education, Real Estate, Consumer Goods, Banking Institutions, and Delivery Services.

Growth and Traffic manager

May 2018 - Sep 2018
Webeuz • Casablanca

Complete management of advertising campaigns on Facebook: from conception to optimization,

including setup and management (Campaigns: Lead generation, likes, engagement...). Deep
understanding and utilization of all targeting options available on Google Ads.
Implementation, configuration, monitoring, and optimization of advertising campaigns on
Google Ads (Search and Display) with the creation of HTML5 banners. Deep understanding and
utilization of all targeting options available on Google Ads.
Advanced mastery of Google Tag Manager (Setting up tracking pixels, with custom event
configuration for Google Analytics).
Advanced use of Google Analytics (Tracking clicks (events) / Behavior on the site / UTM tracking..)
+ Defining remarketing audiences for Google Ads.
Marketing automation via Zapier (Automation of lead generation from lead generation forms to
any CRM/emailing tool).
Advanced CRM management: Automation, configuration of sales pipelines, setting up
automated flows, implementation of commercial rooting.
Implementation of email automations: Automated emails for new subscribers, newsletters,
abandoned carts, and follow-ups.
Analysis of behavior on the site and recordings (clicks, scrolls, mouse movements) with Hotjar.
Use of Growth techniques: Inbound marketing, Retention bars, Extensions.. to increase traffic,
lead generation, newsletter subscriptions.
Budget management: Defining and optimizing advertising budgets across all channels
(Managing budgets of over $30,000 per month).
 Establishment of reports (Monthly reports including relevant KPIs and recommendations -
Setting up dashboards on Looker Studio, formerly Google Data Studio).

Client sectors: Education, Real Estate, Automotive, Consumer Goods, Food Services, Travel Agencies
and Banking Institutions.

Digital Marketing Assistant

Dec 2017 - Apr 2018
WaysToCap • Casablanca

Facebook Ads: Creation, setup, management, and optimization (Campaigns: Lead generation,
likes, engagement...)
Google Ads: Creation, setup, management, and optimization (Search and display network:
Creation of HTML5 banners and use of market audiences)
Google Tag Manager setup and basic installation (Setting up Facebook and Google Analytics
tracking pixels)

EDUCATION

Master's degree in Marketing and Communication

Sep 2012 - Jul 2018
ENCG Settat • Settat

With honors

High School Diploma - Physics

Sep 2011 - Jul 2012
Groupe scolaire Yassamine • Casablanca

With honors

SKILLS

Deep understanding of UX/UI, Very comfortable with any new tool (SaaS), HTML, CSS, Javascript,
Emailing (Klaviyo, Activecampaign, Mailchimp..), Automation ( Zapier, n8n.io, Make.com,
Phantombuster, Apify..), Sales Automation, API calls, Google Tag Manager, Google Analytics 4,
Google Merchant Center, Google ads, Meta ads, Twitter ads, Tiktok ads, Meta developer platform,
SEO (Keywords, Schema, Structured data..), SEA (Search, App Installs, Video, Display, Remarketing
Dynamic Display..), Push notifications, Scraping data and many more..