Daniel Marad

dmarad@gmail.com • 052-6493915 • 1992 • Tel Aviv-Israel

Summary:
ü Immediately available for a full-time, Freelance position, with a preference for hybrid
working.
ü Looking for marketing, PPC, SEM, Product & User Acquisition campaign and social manager positions.
ü MegaTickets - Digital Marketing Assets Manager.
ü ‫ – קהילת מטיילים באופליין‬Founder of travel community group.
ü Solo Travel Explorer- Facebook group and page manager.
ü NFT Alpha Il – Instagram page founder (NFT industry).
ü TikTok Ecommerce Page- Strong knowledge on TikTok.

Education
2015 - 2019 BSc Information Systems Management at Tel Aviv-Jaffa Academic College.
2004 - 2010 Matriculation certificate, Amal lady Davis, Tel-Aviv
2018 - 2019 Digital Marketing Intern course, PPC specialization at Jump.in
• One of 21 selected from 300 candidates,
for an internship program where we learned PPC and specialized in Facebook ads, Google Ads, Ad
creative, Google Analytics & Data Studio, Wix mini-sites, landing pages, Instagram, Taboola &
Outbrain, campaign creation, and the Facebook campaign manager.

Work Experience

2024-2023

Social Media Organic Growth Hacking

• Instagram Organic Followers & Engagement Growth Expert.
• Using AI methods and automation to increase organic social media traffic.
• Scrape data for marketing use.
• SMM buyer media, followers, views, likes , etc.
• TikTok & Instagram automation.

2023

Nekuda Digital Marketing Digital Marketing And Analyst Manager

• Executed 20K ILS budgeted campaigns across Facebook, Google, and LinkedIn platforms,
ensuring effective audience targeting and optimized results.
• Utilizes pivot tables and formulas in Microsoft Excel and Google Sheets to efficiently dissect
customer data, uncover valuable insights, and deliver impactful reports driving informed
decision-making.
• Analyzes website performance and user behavior using Google Analytics UA and GA4 to
optimize digital marketing strategies.
• Managing tags and tracking codes using Google Tag Manager for accurate data collection.
• Using Monday and Hubspot CRM apps as project and task monetization.
• Using automation and research apps including Zapier, Sem Rush, Keywords Planner, Data
Looker Studio, and Make.

2022
• Freelance PPC specialist - Creating and managing campaigns on Facebook, Setting up
tracking and measurement, providing reports and insights and building maintaining
relationships with clients.
• Developing Facebook social community for solo travelers at Israel called ‫מטיילים באופליין‬,
plan and executed trips for a group of people, create an itinerary for the day, including travel
time and activities.
• NFT Alpha IL -Instagram page, creating and scheduling engaging and visually appealing
content using Canva and monitoring and analyzing analytics to track engagement and
inform future content strategy.
2021
Qiwi Enterprise Solutions Product Marketing Manager
• Support marketing department activities, helping with daily optimization tasks while
implementing new marketing management tools develop in-house.
• Market intelligence - Know in depth users behavior - who they are, how they buy, and their
key decision criteria.
• Work with various teams (R&D, design, content, acquisition, product, sales) to implement
strategies

Go Digital Marketing SEM Google Search Ads PPC Campaign manager.

• Manage high budget 300K ₪ and large-scale Google PPC campaigns.
• Manage a number of complex SEM accounts to a preset ROI and top line revenue targets.
• Analyzes and optimize campaigns constantly to maximize revenue, using google analytics.
• Keyword discovery, research, and audience targeting.
• Experience In Google Spreadsheets Microsoft Excel, Supermetrics and large data analysis.
• Tracking KPIs and producing useful reports for the customer.

2020 AutoDS eCommerce company B2C -PPC Campaign Manager

• Experienced with Facebook(PPC) & Google Ads(SEM+GDN) (20K$ +).
• Analyze data and optimize campaigns constantly to maximize revenue.
• Plan and execute new campaigns across multiple channels to capitalize on new opportunities.
• Create smart ad targeting, compelling ad copy and ad design.
• Collaborate with other team members and other departments to plan, design & optimize ad
experience.

2019-2020 Webpals - SEO team member

• Working with CMS (WordPress) and creating/managing content in CMS environments.
• Analyzing websites using a variety of analytics tools, including Google Analytics & Search
Console, as well as internal reporting tools.
• Upload and optimize website content and provide direction on future content generation.

2019 Komodosec SMO- Social Media Marketing Optimization, Cyber and Crypto consulting B2B
strategy.
• Wix platform, operation and administration, SEO optimization.
• Medium blogging content management.
• Google analytics traffic analysis and website optimization.
• LinkedIn social page management follow by online marketing strategy.
• Organic Email marketing - Mailchimp.

2017 – 2020 ”Taglit-Birthright alumni community”- Facebook community manager – volunteer

• Initiated and established a Facebook group based on Taglit strategy.
• Generate, edit, publish and share engaging contact to the community.
• Communication and writing skills.
• Online to offline strategy - production of community events, online to offline.
• Managing Community of 1300 members, growth of 70 members per month.
• One of 200 Active volunteer in Birthright core group - Including participation in conferences,
lectures and fundraising events

Professional abilities:
• Background in C++, SQL ,R studio, HTML ,CSS, JAVA, JAVA Script, Asana, Hubspot, Slack.
• Experience in corporate programs (Excel, Word, PowerPoint, Outlook) Windows, MacOS.

Military service:
2010-2013 Service in Paratroopers Force 55th unit, inventory management, discharged with the rank
of Staff Sergeant.
Languages:
Hebrew: Native speaker
English : High level
 Ø recommendations will be provided upon request.

Paid Social Campaign Manager

PPC campaigns
landing pages
funnels, and conversion flows
marketing assets
analysis
optimization
paid media campaigns
acquisition flows
experience in PPC campaigns management
Google (Search, Display), Facebook and native networks
Excel
pivots & vlookups
Google analytic and GTM
Taboola and LinkedIn
email marketing campaigns
affiliate network
Google Ads campaigns
competitor analysis
KPI
Google Ads
SEMrush
Google Spreadsheets
Google supermetrics
WordPress, sql
Flexible hours
Facebook Ads, Twitter, Outbrain, Taboola, YouTube, Twitch
landing page
DSPs, Google
retargeting
ROI
CPC, CPA, CPL.