ADEREMI, LANRE VICTOR

Email: vicekeyd@gmail.com | Mobile: +234 8130416157

ln: https://www.linkedin.com/in/aderemilanrevictor
Blog: https://mr101s.medium.com
Lanre is a seasoned marketing expert with superior data analysis and digital strategy abilities who has
shown strategic thinking in all areas of conducting marketing and growth initiatives. With more than
two years' worth of expertise working on cutting-edge technology products for growing markets in
Africa. He is renowned for developing SEO contents and plans that are geared toward expanding
online businesses and brand image.

PROFESSIONAL EXPERIENCE

UPTREND AFRICA - Content Marketing Strategist (Remote/Part Time) | Oct 2021 – Present
(https://uptrendafrica.com/).
Ref – Dare Adegoriolu (dare@uptrendafrica.com)

Uptrend Africa is a growth and marketing agency that is responsible for developing bespoke marketing
and PR strategies for the African cryptocurrency and blockchain landscape.

Responsibilities
● Creating content pertaining to cryptocurrencies for publication on the blogs and website
managed by Uptrend Africa.
● Developed go-to-market launch materials for the new DeFi and GameFi projects that intend to
penetrate the cryptocurrency market.
● Responsible for producing newsletters, articles, write-ups, and other digital content on
cryptocurrencies for Uptrend Africa and the products it oversees.
● Assisted the products and development team in defining the product requirements gradually so
that they could be delivered in an agile way through the establishment of user stories, sprint
planning, story pointing, and sprint retrospectives for data automation.

Key Achievements
● Created and published written articles for products managed by Uptrend Africa that increased
product popularity and awareness.
● With the duty of prioritizing value-adding features and outlining the product roadmap to internal
and external stakeholders for alignment, I was a member of the team that oversaw Uptrend
Africa's product marketing campaign. I also provide engaging written material to optimize
Uptrends' website.
● Managed interactive product-knowledge-based social media accounts that helped product
users learn about the product offerings and this initiative increased product retention by 12%
● Collaborated with cross-functional teams, engineering, design, customer support, compliance,
and legal team to improve the product experience of users which increased our NPS score by
+10.

IVORYPAY - Social Media Manager (Remote/Part Time) | August 2022 – Present

(www.ivorypay.io).
Ref – Charles Olanrewaju (damolaodunayo@gmail.com)

Ivorypay is a crypto payment gateway that enables businesses to get paid in stable cryptocurrency and
leverage Defi and NFT for growth.

Responsibilities and Achievements

• Responsible for creating engaging content across all of Ivorypay’s social media accounts.

1
 ADEREMI, LANRE VICTOR
Email: vicekeyd@gmail.com | Mobile: +234 8130416157
ln: https://www.linkedin.com/in/aderemilanrevictor
Blog: https://mr101s.medium.com
• Created social media posts on 4 platforms, including Instagram and Twitter, achieving a steady
growth rate of >5%.
• Overseeing Ivorypay’s interactions with the public by implementing content strategies on its
social media platforms.
• Analyzing engagement data, identifying trends in customer interactions and planning content to
build Ivorypay’s online presence.

AMBERFI - Social Media Manager (Remote/Part Time) | September 2022 – November 2022
(www.amberfi.xyz)

Amberfi is a resource for blockchain solutions for businesses and creatives wishing to establish a safe
and robust NFT presence.

Responsibilities and Achievements

● Led & inspired a cross-functional distributed team of designers and marketers and launched
social media growth strategies for Amberfi (Paid ads, search engine optimization, marketing
website, etc.)
● Maintained and built relationships with influencers on a monthly basis providing timely marketing
direction and content guide.
● Introduced marketing and content sprints that improved the efficiency of social media marketing
campaigns.
● Accountable for analyzing social media trends and producing strategic content that is related to
the marketing initiatives of the organization.

ELATECH LTD (ROQQU Crypto Exchange) - Customer Care Representative (Full

Time/Onsite) | Dec 2020 – Aug 2022 (https://roqqu.com/).
Ref – Melford Graham-Briggs (grahambriggsmelford@gmail.com)

Roqqu is the biggest indigenous cryptocurrency exchange in Nigeria with over 70 trading pairs. It is
known for its simple and efficient user interface and speedy deposits and withdrawals using local
currency.

Key achievements
● Contributed to growing the company’s issue resolution statistics remarkably by over 1000%
● Contributed to driving down customers' issue resolution time to near-instant.
● Aided in educating new hires on cryptocurrencies, and the company's standard operating
procedures.
● Acted as a speaker and co-speaker for the organization at a number of crypto-themed events.

GonnaMakeIt - Growth Manager (Remote/Part Time) | Oct 2021 – Jan 2022

(https://gonnamakeit.io/).
Ref – Oluwatoyosi Adekunle (toyosiadekunleoa@gmail.com)

GonnaMakeIt is a web3 multiplayer MMORPG betting platform that allows users to wager and make
money by playing web2.0 games.

Responsibilities and Achievements

• Increased website and social media traffic by 400% by creating and implementing organization-
related growth plans and strategies

2
 ADEREMI, LANRE VICTOR
Email: vicekeyd@gmail.com | Mobile: +234 8130416157
ln: https://www.linkedin.com/in/aderemilanrevictor
Blog: https://mr101s.medium.com
• Co-developed a high-performing social media strategy, boosting company visibility,
engagement and profile.
• Analyzing engagement data, identifying trends in customer interactions and planning strategies
to build GMI's online presence.
• Contributed to researching and defining GMI’s whitepaper and tokenomics.

PAXSON NIG LTD – Retail Sales Representative (Full Time/On-site) | Jan 2014 - Dec 2015
Ref – Kenechukwu Ezike (https://www.linkedin.com/in/kenechukwu-ezike-28b908a7)

Paxson is a sales distribution company responsible for distributing P&G products across the eastern
and southern parts of Nigeria.

Responsibilities
● In charge of carrying out efficient sales and distribution of Procter & Gamble goods in specific
Rivers State locations.
● Utilized effective objection-handling techniques to control customers’ drawbacks
● Aggressively pushed strategies for the market entry, sales, and expansion of new products by
applying special marketing and sales abilities.

EDUCATION

Course University

B.Sc. Finance and Banking (2015-2019) University of Port Harcourt

EXPERTISE

Key Competencies Tools

Website Analytics & Insights & Performance: Google Analytics, Google

Management Tag Manager, Google Data Studio

User Research Task management: Trello, Notion, Jira

Marketing Management CRM and CMS: Hubspot, Hootsuite, Mailchimp

Agile Methodologies Customer engagement: Intercom, Google form

3
 ADEREMI, LANRE VICTOR
Email: vicekeyd@gmail.com | Mobile: +234 8130416157
ln: https://www.linkedin.com/in/aderemilanrevictor
Blog: https://mr101s.medium.com

Product Roadmapping Collaboration: Slack, Intercom, Clickup

CERTIFICATIONS AND TRAINING COURSES

● Fundamentals of Digital Marketing - Google Academy

● Google Ads for Beginners - Udemy
● Digital Marketing: The Ultimate Guide to Strategic Marketing - Udemy
● SEO Toolkit - Semrush
● Advanced Google Analytics - Google Academy