Abhimanyu Mahendru

Email - abhimanyu_mahendru@live.in
Contact no - +91 8447444626
Location - New Delhi

With 7 years of experience, passionate product marketer cum entrepreneur to consumer tech start-up with existing user base to mobile applications in the field of social media, short-form
video , Q&A , audio social sharing to a meme application.

Core Highlights :
• Product Management • Performance Marketing • Strategic Alliances • Growth Strategy • SEO/ASO

Professional Experience
Founding Member - Growth and Product
2016-05 - Present
Kakcho Pvt Ltd, Delhi, Delhi
Kakcho is building an ecosystem of vernacular applications targeting vastly dominated semi literate rural India.Kakcho built a user base of over 1 million users in a short span of 2.5 years.It
has raised 2 rounds of funding & is recognized as one of the most promising vernacular applications
Product Initiatives

● Ideated,built & devised GTM for Fiva, Sawal Javab,Charcha

● Set up product roadmaps & vision for the company. Identify new markets & potential features
● Conceptualized and executed a acquisition strategy in conjunction with product & marketing to acquire over 1M+ registered users
● Monitor and support product development, coordinate design,backend, frontend, QA teams for on time delivery
● Supplement product innovation via UX research - personal interviews, tools like firebase, GA, amplitude

Growth Initiatives

● Devised growth strategy from scratch, driving 300K MAU in 4 months and ranking products in top 100 on Google Playstore
● Developed campaigns to keep CAC below Rs 10
● Scaled paid acquisition to 2X while reducing digital spends by 40%
● Spearheaded YouTube through targeted regional videos. and collaborated with more than 100 creators over different social media platforms to boost up referral program
up to 60%
● Scaled Day 1 retention to 55%, Day 2 retention to 14% and Day 30 retention to 4.5 %
● Leveraged customer database to sell over 95k virtual commodities.
● Developed Google ad campaigns, led design and tracked results driving 80k+ downloads with a cost pre install of RS 8 Developed virtual currencies and managed
reward Programs for 5 vernacular android products
● Hired, mentored and led 5 cross functional teams of 20 members

Marketing Analyst
2015-02 - 2015-08
iamWire, Gurugram
iamwire started as a media and market research company for ecommerce and startup verticals in 2011 and further expanded its scope as an incubator platform for entrepreneurs,
professionals and researchers. Since 2020, the company is shifting its core focus towards financial and management services for asset management, portfolio construction, portfolio
management, exit management in emerging technology sectors.
Responsibilities
● Managed in house content writers and collaborated with a team of writers to gather original content for blog.
● Implemented SEO strategies to optimize web content for search engines.
● Maintained current understanding of industry and startup trends, enhancing writing and marketing success
● Analyzed conversion and bounce rates to measure success of content.

Associate, Business Development

2014-05 - 2014-10
JustDial, Delhi, Delhi
JustDial is an Indian internet technology company that provides local search for different services in India over the phone, website and mobile app
Responsibilities

● Managed a portfolio of clients worth 30 Lakh turnover.

● Build use case with existing customers to drive cross selling/upsells for Justdial’s SME offerings.
● Convert potential leads for Justdial’s core business into revenue generating customers

Tools
● GA & FIrebase
● One Signal
● Google Adwords & Adsense
● Canva & FIgma
Recognitions & Affiliations

● Tencent India
● Paytm
● Meta Accelerated Program
● Partnership head at Google Playstore

Education
2012-07 - 2014-07 MBA: International Business
Amity International Business School - Noida

2008-07 - 2013-07 B.Com

Delhi University - Motilal Nehru College