Anirban Datta

+91 98114 25110 • anirban756@gmail.com • linkedin.com/in/anirban756

Product Management & Growth

With 8+ years of experience driving user-centric product development and growth for industry leaders like Xiaomi, Alexa, Vodafone,
Zee, and more across B2B and B2C environments. My expertise spans the entire product lifecycle, from ideation and strategic
planning to development, enhancements, and successful scaling initiatives. I consistently deliver customer-centric solutions that
achieve business objectives and drive user satisfaction.

WORK EXPERIENCE

Economic Times B2B | Product Manager Sep 2022 - Present

Spearheaded the development and management of the flagship in-house CRM platform, resulting in increased user engagement
and data-driven enhancements:
● Led product ideation and collaborated cross-functionally with engineering, design, and development teams to define the product
vision, functionality, and goals for 250 agents.
● Boosted user engagement by 37%, driving active user growth, by implementing a roadmap for course corrections, introducing 7
new features, and integrating 2 new modules.
● Conducted bi-weekly user interviews and analyses to identify customer pain points, ensuring data-driven product requirements
and successful enhancements.
● Forged strong relationships with key stakeholders, including multiple sales teams and customer support, to gather feedback and
drive continuous improvement.

ABP Network | Product Manager Mar 2022 - Sep 2022

Drove user engagement by 54% through strategic product leadership and innovative initiatives:
● Mapped the new feature roadmap and created modules for the next phase of user growth, ensuring alignment with market
trends and user needs.
● Conducted market and competitor research to identify web and app product opportunities, guiding new product
implementation.
● Led product enhancement efforts by incorporating user insights, resulting in improved performance and user experience.
● Specifically, boosted sign-ups by 54% through the strategic integration of "ABP Coins" across user touchpoints, optimizing user
retargeting and engagement.

Hungama | Mobility Manager Oct 2019 - Mar 2022

Product Development:
● Championed agile development: Led cross-functional teams of developers, engineers, and designers as Scrum Master, reviewing
and prioritizing actionables for efficient execution.
● Ensured quality and rapid feedback: Conducted rigorous testing of integrated features, fostered a tight feedback loop, and
actively monitored team buy-in.
● Spearheaded engagement and analytics: Designed and implemented engagement and analytical strategies for new integrations
and developments, including Vodafone, Zee, and internal projects. This involved creating events, event parameters, and user
attributes for comprehensive data collection and analysis.
Product Management and Growth:
● Boosted user engagement by 27%: Leveraged MoEngage to automate smart triggers, addressing user pain points identified
through Amplitude analysis in MiMusic (Xiaomi ecosystem). This resulted in a significant increase in user engagement.
● Claimed top position for Hungama: Through competitor analysis and strategic optimization of popularity logic for shared content
catalogues in Alexa integrations, achieved a 150% uplift in listening hours, propelling Hungama to the #1 position among external
partners.

Times Internet | App Growth Manager Jul 2017 - Oct 2019

• Achieved AOP targets through multi-channel campaign planning: Executed campaigns across affiliate networks and integrated
Non-Biddable channels, managing a monthly budget of INR 3.5 Cr.
• Optimized affiliate performance: Onboarded new affiliates, analyzed campaigns against Business Matrix ROI, Retention, and
Engagement metrics, and collaborated with Networks/Publishers on performance optimization and issue resolution.
• Delivered clear and consistent reporting: Developed daily growth reports, channel performance reports, monthly achievement
vs. target reports, and led Quarterly Business Reviews.

OYO Rooms | CRM Execu�ve May 2015 - Jul 2017

Engagement and Retention Management (via App, Web, Email and SMS):
• Increased click-through rates (CTRs) by 50% and Revenue by 20% above standard campaign performance through optimizing
operational tools, implementing automation, and personalizing experiences.
• Enhanced trigger performance by 22% using A/B testing, segmentation, and personalization based on user behaviour,
demographics, and geographic data.
• Collaborated with the product team to suggest personalized flows and functionalities that drove growth.

CERTIFICATIONS

XLRI - Executive Program in Product Management

Sep 2023 - Feb 2024

ISB - Product Management Executive Education

Nov 2021 - Mar 2022

NIIT - Digital Marketing

Apr 2015 - Jul 2015

EDUCATION

IMM - MBA in International Business

Jun 2013 - May 2015

NDIM - BBA in Marketing

Apr 2010 - May 2013

PRODUCT SKILLS

A/B Testing, Agile, B2B, B2C, Churn Management, Collaboration, Competitor Analysis, Critical Thinking, Design Thinking, Life-Cycle
Management, Onboarding, Personas, Product Adoption, Product Analytics, Product Development, Product Engagement, Product
Enhancements, Product Ideation, Product Roadmapping, Product Strategy, Product Vision, Project Management, PRD, Requirements
Gathering, Segmentation, Software Implementation, Sprint Management, User Analytics, User Journey, User Research, User
Retention, Wireframing

Tools: Amplitude, AppAnnie, AppsFlyer, Apsalar, Balsamiq Cloud, BrowserStack, CleverTap, ComScore, Figma, Firebase Analytics,
Google Analytics, JIRA, Miro, MoEngage, Slack, Trello

PROFESSIONAL METRICS MILESTONES