AYUSH GARG

ayush.garg@mastersunion.org | +91 9650386779 | LinkedIn ?|

Summary  Product Manager with 5 years of experience in design thinking, product roadmap development, AB testing, data visualization, and process
optimization. Proven track record of success in driving the commercialization and lifecycle management of products in the fin-tech and
pharma domains. Skilled in building client relationships and scaling products from 1-10.
 Experienced in collaborating with cross-functional teams in the agile methodology, using tools like Jira, Python, SQL, etc., to optimize end-
to-end payment processing in the fin-tech and banking sectors.

Education
2022-2023 THE MASTERS’ UNION Gurgaon
Candidate for PGP in Technology & Business Management || Majors in Product Management
Secured first prize (out of 12 teams) in Start-up weekend, presenting a business idea about network kitchen.
2015-2019 MAHARAJA AGRASEN INSTITUTE OF TECHNOLOGY (GGSIPU) Delhi
Bachelor of Technology Computer Science and Engineering

Experience
2022-present EVERIN INDIA PVT LTD
Product Manager – (External Consulting)
Handling 5 Applications (mobile and web apps) primarily for D2C companies across fashion, travel, and banking.
● Defined success criteria, including usage targets and satisfaction points, and collaborated with finance to estimate budgets and revenue goals.
● 3 out of 5 Apps developed acquired 5k+ active users with a WAU of 2200+ users & stickiness ratio of 29.6% (avg).
● Product Improvement: Reduced CAC by 25% & increased NPS by 16% by simplifying UI design post-A/B testing.
● Delivered the product roadmap in collaboration with and go-to-market, engineering design functions, to strategize by analyzing data for a
famous fashion brand, thus increasing its monthly revenue by 25%.
● Product Growth: Analysed and elevated client’s engagement with the platform features and capabilities, created a compelling business case
for adopting new features, hence paving the way for an upsell or cross-sell increasing the sales by 35%.

ZS ASSOCIATES Gurgaon
2020- 2022 Senior Product and Business Associate - Pharmaceutical and Health Care
Application-based and SAAS products for marketing and sales enhancement for Pharma clients serving across the world
Innovation and Product Strategies
● Simplified bonus division & P2P sales for on-field sales reps by designing a system, generating MRR $13M & decreasing CAC by 12%.
● Product Launch: Across 12 countries by creating customized PRDs, mop-ups, user journeys, and personas, increasing revenue by 42%
o Assisted in GTM for 34 regions by automating 12 manual reports and analyzing them using, JIRA, SQL, and Python
o Conducted UATs, and AB testing in the European and LA region and strategized the market operations across 24 countries.
● Process Optimization: Increased process efficiency by migrating the dataset from Oracle to AWS, thus saving a total of $300M annually.
Leadership and Product Management
● Regulatory Compliance: Coordinated with the cross-functional teams (legal, branding, Technical, and financial) to implement data security
measures in the product to save penalties of $55 M and strategies the go live across Russia and China region.
● Cross-Functional: Collaborated with cross-functional teams in Europe to define product strategy and roadmap, translating the vision into
actionable user stories for efficient development. & identifying the scope of the product, resulting in project onboarding worth $25M.
Achievements and Awards
● Promoted to Senior Associate position and started managing a team of 6 associates, within 3 months of joining ZS.
● Received the impact performer award for decreasing the system error rate from 32% to 0% by implementing process authentication.

2019-2020 INCEDO TECHNOLOGIES Gurgaon

Software Engineer – Financial Services and Payments
B2B payment processing system to ensure smooth transactions from customers to businesses for leading US Banks.
● Provided the payment option by developing end-to-end payment delivery systems using agile methodology, saving $50M in revenue.
● Customer Challenges: Set up a live dashboard to track program metrics for counterpart operations and product teams, the timely raising of
burn-down, risk, and system performance improved the NPS Score by 15%, decreasing the failure rate by 12%.
● Customer Journey: Utilized a customer-backward approach to ideate and develop a vision for new and existing products, leveraging market
research, competitive intelligence, and direct customer interaction
● Build competencies and transfer knowledge to associates, increasing our services’ awareness and adoption.

2017-2019 ESPOIRSOFT Delhi

Product Manager and Android Engineer
Developed the flagship LMS product, and helped 7 start-ups scale from 0-1 and 6 start-ups scale from 1-10 in product technicalities.
● Identified and managed dependencies as well as removed obstacles to timely delivery maintaining the delivery success rate of 95+%.
o Collaborated with local market teams to stay on top of market developments and the competition to decrease the CAC by 10%.
● Simplified the client’s GST system by automating provisions, increasing the conversion rate by 10% & decreasing the churn rate by 12%.
o Defined the success metrics by using customer insights, optimizing user flow, & providing best practices increasing MRR by 37%

Projects
2022 LINQUORA ( QnA platform where students can seek guidance from the experts directly ) Gurgaon
Founder and Product Manager
● Led development of MVP from ideation & user interviews to wireframes, design & development of the final app in just 30 days.
● Designed the complete product road map, technical architecture, and process flow automation, which recorded the system load time <3min.
● Created go-to-market strategy and process operations for doubt solving, generated 50+ leads and 1500 views in just 7 days of operations.

Skills ● Product Management: Agile, Scrum, JIRA, PRD, Product Design & Strategy, Product Roadmaps, Product Lifecycle, Google Analytics.
● Business Skills: Communication, Customer-backwards vision, Marketing Strategy, Conflict Management, CRM, Sprint planning.
● Technical Skills: Power BI, Tableau, Python, DBMS, Git, SQL, MS Office Suite, Angular, Figma, Typescript/JS, HTML, CSS, Notion