VENKATESH GUBBA

Growth Manager
venkatesh.gubba11@nmims.edu.in | 9618385940 | LinkedIn

Growth Manager with 3+ years of B2C experience, driving revenue growth and customer
SUMMARY retention through data-driven decision making and experimentation. Proven track record of
success in scaling products and optimizing funnels across crypto, edtech, and financial services.

WORK EXPERIENCE 4 YEARS 1 MONTH

CoinDCX - B2C Crypto exchange Growth Manager Oct 2022 – Current (1 Yr)
● Pre-Launch (0 to 1): Led 50k waitlist creation of Okto app. Achieved 10% adoption for MVP offering
● PMF: Defined ideal customer persona and core value prop based on 100+ user calls and 500+ feedbacks
Roles and ● Scaling: Segmented users from CoinDCX base, executed GTMs and generated 50k signups in 60 days
Responsibilities ● Monetization: Streamlined user flow, uplifted funnel metrics by 75% resulting in $200k AUM growth
(worked for Okto: DeFi ● CLM: Orchestrated custom journeys driving high value actions, raised 30D retention to 55% from 40%
product by CoinDCX)
● Experimentation: Tested variants in cashback offers, improved conversion rate by 20% through nudges
● Enhanced homepage real-estate allocation, inc. conversions by 15%, productised insights for user flows
● Implemented real-time alerts, event triggers, optimized funnel drop-offs,amplified 1500+ orders in 30D
Jio Embibe - B2C Edtech platform Senior Manager May 2022 – Sep 2022 (5 mo)
Roles & ● Managed user activation and engagement strategy for K-12 domain and increased DAU/MAU by 15%
Responsibilities ● Led a team of 3 for strategy, execution, measurement of marketing campaigns and ensured ROI is met
● Boosted MAUs by 15% within 3 months by executing alerts, contextual nudges, motivational triggers
Achievements ● Reduced CAC by 10% by optimizing acquisition and retention funnels from MyJio m-app growth loop
Aditya Birla Sun Life Insurance Manager - Marketing Jul 2020 – Apr 2022 (1 Yr, 9 mo)
Roles and ● Executed growth strategy for acquisition,onboarding,engagement,resurrection of customers & advisors
Responsibilities ● Created attribution dashboards by using GA,Branch,Datastudio for tracking funnel and spike up CLTV
(Part of Aditya Birla ● Conceptualized 10+ marketing campaign propositions leading to 2x growth in revenue and engagement
Capital Leadership Program)
● Driven innovation in customer communications through AMPs and elevated nominee updation by 80%
● Generated 30 lakh revenue through cross sell of LI products using Email, SMS, Push and WA mediums
Achievements ● Enabled 1500 Cr. renewals, 10 Cr upsell via customer & advisor lifecycle communications mgmt.
● Lowered CAC by 20% in performance marketing by optimizing CR, CTRs by 25%, 0.15% respectively

Tools Used ● Marketing Automation: Adobe, Clevertap, MoEngage, LeadSquared, Dynamics 365 CRM, Mailmodo
across ● Data Analysis: SQL, Google Analytics, Power BI, Data Studio, Data Bricks, App Annie, Looker, Excel
work ex. ● Experimentation: Amplitude, Firebase,Adobe, Branch, Plotline, Mix panel, Whimsical, Figma, Storyly

Cognizant (Pre MBA Work ex.) Programmer Analyst Oct 2016 – Oct 2017 (1 Yr)
Responsibilities ● Revamped HMI for a Fortune 500, streamlined agile backlog and intensified digital product engagement

EDUCATION
Qualification Institute Board / University % / CGPA Year
MBA (Full Time) SBM, NMIMS, Mumbai NMIMS 3.00/4.00 2020
BE (ECE) CBIT, Hyderabad Osmania University 73.57% 2016
● Online PG Certification in Digital Marketing and Communication by MICA & Upgrad 2021
Certifications ● Part of 8 week GrowthX Experience program - Deepdive on B2C growth frameworks 2022
● Completed Reforge 12-week program - covering E&R, advanced growth strategy modules 2023

PROJECTS
Summer Intern ● Strengthened lead growth by 20% via cohort analysis,effective Taboola, Outbrain remarketing ads mgmt
(99acres @ InfoEdge) ● Reduced CPAs by 30% : A/B tested, productized conversion rate optimization using user psych insights
Corporate ● Cavinkare: Profiled consumers,FGD to uncover beverage gaps,showcased untapped market potential
Projects ● 1mg: Surveyed prospects,evaluated app expectations,proposed product enhancements, inc. user base

CO-CURRICULAR & EXTRA CURRICULAR ACTIVITIES

Achievements ● Top performer certificate awarded by 1mg for exemplary performance in live project 2019
Social ● Street Cause NGO: Awarded Best Volunteer for service contribution in Youth Assembly 2013-14
Interests / Hobbies ● Swimming, Yoga, Reading non-fiction (psychology, business), Adventure Sports