Eunice Choi

eunice.js.choi@gmail.com www.e u n i c e c h o i . i n f o github.com/eunicechoi98 6 4 7 -5 8 1 -0 0 1 1

Experience
Product Manager – Clearco – Remote Sept 2021- Jan 2023
• Proposed a new stream of revenue by analyzing customer feedback, data using SQL, Amplitude, Fullstory and worked with
design, legal, marketing, sales, support and launched an MVP that increased revenue by 15%.
• Led user research, created a roadmap to improve operational efficiency by reducing friction in user experience, which led to
reducing 30% of manual support.
• Created product marketing strategy, led product launches by collaborating with marketing, sales, customer support and trained
them by writing product/feature guides, presenting demos, and presentations to enable acquisition, activation, and adoption.
• Led a team of 8 engineers, and ran agile rituals to manage initiatives across three teams; marketing, core experience, platforms.

Product Management Intern – Clearco – Remote Jan - Aug 2021

• Increased top-of-funnel conversion of sign-up by 30% by analyzing drop-off data in the sign-up flow, defining problems, creating
hypothesis, then leading a team of three engineers and one designer to design a new sign-up experience.
• Created product instrumentation to track user interaction and success for an A/B test – analyzed KPIs and rolled it out to 100%
of incoming users which increased connected accounts by 25% and GMV by 13%.
• Increased user retention during onboarding by 33% by creating a new home page and a suite of features that show users what
to expect to receive capital and what their next step is.

Product Management Intern – Microsoft – Remote Summer 2020

• Conducted user interviews, product research, and analyzed competitors and market trends to maximize the unique value
proposition for MS Lists and connected user learnings from research to introduce feature hypothesis which 86% of users
indicated was valuable.
• Introduced a new onboarding experience and redesigned the main page of PowerToys by conducting user research which was
released in March 2021.
• Shipped multi-photo editing feature in Photos for Windows to public by delivering functionalities to engineering and managing
stakeholders.

Co-Founder & Product Lead – StyleLab – Remote Sept 2019 – Apr 2020
• Created an ML algorithm to improve the online shopping experience that outputs a list of products tailored to each customer’s
style and taste in apparel based on purchase history, in partnership with Joe Fresh eCommerce at Loblaw Digital.
• Negotiated the IP agreement with stakeholders and legal department to own the rights to the foreground intellectual property
of the ML algorithm.

Full Stack Developer & UX Designer – Kingston General Hospital May 2018 – Apr 2020
• Built an end-to-end user experience for healthcare professionals to test their CPR skills and train their performance up to
standards on their own using Java and Figma.
• Developed high level architecture and the implementation plan by collaborating with engineering, then created the technical
roadmap to ensure that the prototype and production dates are met while ensuring the quality of the product for users.

Leadership
Managing Director – Q u e e n ’s A I / M L H u b - qmind.ca Mar 2020 – April 2021
• Led a 225 people organization - created a growth strategy and drove 23 new initiatives to bring AI education accessible to
undergraduate students which helped raise over $100K in sponsorship from top companies worldwide.

Skills & Interests

• Proficient in Python, Java, HTML , CSS, SQL , Amplitude, Figma, Adobe Xd, Agile Project Management, Scrum.
• Interested in AI & ML, UX Design, Entrepreneurship, Energy, Mining, Behavioral Psychology, Leadership, Fashion.

Education
Bachelor of Computer Science, Specialization in Statistics & Analytics – Queen’ s University, Cana da Dec 2021
• Python, Java, Algorithms, Data Structures, Time Series, Design Thinking, Software Architecture, Software Specification, Statistics I & II.
• Queen’s Excellence Scholarship upon entrance for achieving 94.6% average.