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EDUCATION
Apr’16 – Apr’17
Indian School of Business (ISB)
Post-Graduate Programme in Management | Intended Majors: Marketing and Strategy
Director, Alumni Affairs: Elected by the class to the 8 member Graduate Student Board, the topmost student leadership body at ISB
 Led and organized the largest-ever Mentorship Programme to map 720+ students with 350+ alums across 15+ industries/functions
 Successfully
 launched the Shadow an Alum Programme for 350+ students to meet & interact with alums across 9 cities 
 Leading a team of 150+ to organize, promote and generate sponsorship for Annual Alumni Reunion with attendance of 1500+ alums
Industry Project: Awarded (1/ 11 teams) by Facebook to develop a 5 year forecast for adoption of smartphones by women in India
 Identified expansion opportunity in Tier-II and III cities through market sizing using internet penetration, income & employment data
 Analyzed growth drivers and key trends via market research and statistical forecasting and suggested measures to increase adoption
to increase adoption
Competition: Runner Upof smartphones byatwomen
(2/655 teams) IIM Afrom 12% (status
for developing quo) to Marketing
a Digital 20% Launch Strategy for a Solar Company
Dwarkadas J. Sanghvi College of Engineering, University of Mumbai Jun’08 – May’12
Bachelor of Engineering – Electronics & Telecommunications Grade - 70%
 Recipient of J.R.D. Tata Scholarship of INR 52,000 awarded to top 2% engineering candidates across India in 2008-09
 Co-authored 5 Research Papers on broadband micro-strip antennas presented at International Conferences and Journals
WORK EXPERIENCE
Directi (LogicBoxes Business Unit acquired by Endurance International Group) Jun’12 – Mar’16
3 years 10 months
Associate Manager - Marketing
A passionate tech marketer with thorough experience in defining product strategy & roadmap for internet products and collaborating with
CXOs & cross-functional teams, thereby contributing to 50% of sales revenue and expanding business in 5 new sectors
Critical Product and Solution Launch Projects
 Spearheaded the launch of Google Apps for Work, web & cloud hosting, and security products, achieving a first-mover advantage
- Collaborated with PMs to prioritize growth-specific product improvements and build launch plan, pricing model & positioning
 Led revamp of lead generation platform that contributes 80% of sales lead enquiries, augmenting the sales pipeline
- Built user story & UI mockups, analyzed analytics data to design user flow, and optimized SEO using Google Keyword Planner
 Enabled a potential top-line impact of $600k by demonstrating an opportunity for building an email marketing up-selling tool
- Identified last-mile delivery gap using insights from customer feedback and supported Product Managers for designing the tool
 Conceptualized and launched 6 new business solutions for the Internet Domain Names and Web Hosting Industry
- Led market sizing, competitor analysis, designing solution offering, and building & implementing marketing campaigns

Business Expansion and High Revenue-Impact Projects
 Added $2MN in top-line revenue by identifying unexplored client requirements and proposing new business opportunities
- Setup a marketing agency model to support 10 high-revenue clients with specialized promos, email and content marketing
 Contributed $1.3 MN revenue by conceptualizing strategic campaigns for lead generation in North American & European Markets
- Penetrated into untapped sales opportunities by introducing webinars and customized content marketing for 1000+ leads
- Achieved 50% increase in conversion by introducing sales pipeline management and initiating stage-specific marketing
Key Digital Marketing Initiatives
 Introduced Inbound Marketing to establish company as thought leaders in the industry, enabling greater brand awareness and affinity
- Published over 15 whitepapers, case studies & articles and conceptualized content for talk sessions at industry events
 Restructured Email Marketing Strategy by introducing an analytics tool that gives valuable customer insights and data
- Increased engagement with clients and sales leads with open rates of 45% (v/s industry average of 24%)
 Launched Online Advertising on Google Adwords, LinkedIn and Twitter as new channels to acquire new sales leads
- Resulted in increase of sales enquiries by 100% and increased brand recall for leads in the sales pipeline
Significant Achievements
 Received 5 fast-track promotions to become youngest Associate Manager in the company and to manage a team of 4
 Selected for a special leadership program for top performers to be mentored by the different Business Heads for 3 months
 Hand-picked for a 7 member team to explore new opportunities for SMBs to create an online presence and create a 5 year vision
 Consistently recognized as a top 5% performer across the 7 Business Units, consisting a total of 1000+ employees
EXTRA-CURRICULAR ACTIVITIES & PERSONAL INTERESTS
Positions of Responsibility and Achievements
 Vice Chairperson, Sponsorship – Led a 50 member team to generate corporate sponsorship worth INR 2MN for national-level
under-graduate college cultural (Parichay’11) and technical (Pulse’10) festivals
 Vice Chairperson, IEEE Student Chapter: Organized professional career planning sessions and electronic-engineering workshops
Community Welfare and Engagement Activities
 Co-founded Social I – Promoted small-scale NGOs for the underprivileged by helping them to sell their handicraft products
 Vice Chairperson, Miles with Meaning Marathon : Organized a 6.3 km marathon with 1500 participants (students,
professionals and senior citizens) where all proceeds were donated to the Indian Development Foundation and Aseema NGOs