- - CGPA: 3.

56/4
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QUALIFICATIONS
Indian School of Business
PGP - Intended Majors: Marketing and Strategy & Leadership Apr’17 to Present
• Admitted through the ‘Young Leaders Program’ with a scholarship of INR 1 Lakh, awarded to 100 out of 1700+ applicants
• National Finalist (5% of 200+ participants) at Vista, IIM Bangalore’s annual business summit, Smart City Plan competition
- Developed the technology blueprint to install smart streetlight and heritage management system for the city of Rameshwaram
• Campus Finalist (3% of 600+ participants) in the Uber strategy competition Advaita, ISB’s annual management fest
- Designed new features for the UberEats app to scale up the operations; devised the go to market plan for entry in the food tech industry
• Campus Finalist (4% of 200+ participants) in Airtel iCreate competition; devised a plan to promote Telepayments through myAirtel app
• Core Product Team, ISB Sports League: Conceptualized and built the first real time online bidding portal for the player selection
• Event Coordinator, ISB Bandhan: Led a team of 60+ volunteers; conducted 10+ workshops for 250+ children from 4 schools & 2 NGOs
Indira Gandhi Delhi Technical University
B.Tech - Information Technology: Top 5% of 1500+ students Jun’11 to Jun’15
• Defence Research & Development Organisation (DRDO) - 3/80 students selected for the research project
- Launched a prototype to increase user reach by 30% by proposing WebGL-based mobile graphics against past desktop solution
• Tech Team Lead: Espectro’13 – Headed a 30-member team to manage 5000 participants (+25% YoY) for the annual technical festival
- Developed the first promotional app - 4.9 Google Play Store rating & 900+ downloads with features like event details and navigation
- Reduced registration lead time by 80% by automating the process for first time which is still being used for tech & cultural festivals
WORK EXPERIENCE
Climbax Entertainment Private Limited | Software Developer Trainee Jul’16 to Apr’17
Key Awards & Accomplishments
• Only first-year employee(among 9 peers) to receive Certificate of Appreciation from CEO for exceptional performance in first quarter
Key Projects
• Conceptualized and owned the Android mobile app development for a leading online wedding portal
- Created product requirement documents, user flows, wireframes, go-to-live strategy and tracked product developments
- Enhanced customer engagement with additional (~5) features and increased the number of installations to ~70k from 40k
• Developed a new data mining tool in collaboration with the University of Chicago and improved data predictive accuracy by 45%
- Reduced clinical reporting time by record 30% to extract research information from trial data for a $7B pharma giant
• Leveraged interactive Virtual Reality programmes in real estate marketing for EMAAR group to increase lead conversion rate
• Collaborated with key stakeholders to design a new framework and standardize KPIs for business solutions for Baxter Pharma
- Saved 15k hrs spent by a 60+ member unit annually by re-engineering reporting mechanisms used for 40+ projects in 20+ geographies
• Handpicked by Director for the marquee project - MRF advertisement campaign with Virat Kohli & Shikhar Dhawan
- Designed and edited pre/post production graphics - the ad received a 200% increase in rating in the MRF consumer survey
Snapdeal | Software Developer I - Digital Marketing Team Jul’15 to Jul’16
Key Awards & Accomplishments
• Winner - What the Hack’16 - Hackathon project presented to the CPO, implemented by the winning team under supervision of the CTO
- Developed a prototype to increase 10k+ daily transacting users (proposed potential ~10% increase in annual revenue)
- Formulated a dynamic notification system apprising user of ‘Everyday Low Prices’ at Snapdeal by using real-time competitor data
• Awarded for Best Training project, SnapShop’15 (out of 100 projects) ; later launched as ‘Janus’, an omni-channel platform
- Ideated an integrative ordering system allowing customers to search for the products online with faster delivery by offline retailers
Key Projects
• Launched ‘Collections’, a dynamic product grouping feature and achieved 1M+ user-signup within a month by increasing customer NPS
- Prioritized components based on customer requirements and charted a Beta roll out plan with key stakeholders to get early feedback
• Increased affiliate enrolment by 25% by engineering the in-house affiliate system and migrating data from external service provider
- Ramped up revenue by INR 30 Million per month, boosting the overall incoming traffic from existing & new affiliates by ~6%
- Built an Analytics Dashboard and institutionalized performance, reporting, revenue metrics to improve ad ops efficiency by 15%
- Handled crisis situations which include the annual ‘Snapdeal Unbox Sale’ when payment systems failed temporarily
• Increased click through rate by 20% by restructuring the catalogue to publish 10M+ products to Facebook feed for customized ads
• Improved customer experience and reduced bounce rate by 30% by redesigning User Interface for ‘App Share Feature’ singlehandedly
• Implemented a two-tiered ‘Snapdeal Refer & Earn Program’ for Diwali Sale offers and increased the monthly app installations by ~5%
• Optimized the response time on payments page by ~10% helping increase conversion rate by 7% by improving the application workflow
LEADERSHIP & EXTRA-CURRICULAR ACTIVITIES
MUN (Model United Nations)
• Core Team ISB MUN’17: Organized the first ISB MUN conference for 80+ participants from top B-schools across the nation
• RachnaPath MUN’15: Initiated and executed a 1-day conference for 300+ students from 6 NGOs in both Hindi & English formats
• Special Mention Award IGDTU MUN’12: 1 of 200 participants awarded for the portrayal of exemplary oratory skills
Positions of Responsibility
• Founder, Snapdeal Book Club: more than 500 members and a collection of 300+ books in just one year
• Head, Outreach & Publicity, Espectro’12 - the national level technical fest of IGDTU
- Spearheaded a 20-member team and garnered all time highest footfall of 4000+ students/day (30% increase over previous year)
• WeTech Mentorship: Represented IGDTU to mentor 10+ women in partnership with Goldman Sachs, to provide training in tech careers
• Social Responsibility: Project Coordinator, Learning & Development - RachnaPath, New Delhi (involved for over 7 years)
- Designed an online Database Management System for the trust library reducing the book indexing time and manual effort by 90%
- Taught Computer Science to 100+ students – 25 students passed with distinction in CBSE Board (~80% increase over previous years)
• Published writer: Daily articles in books like ‘Yog Manjari’ (2 lakh+ subscribers), the highest selling magazine on Yoga in the world