A-PDF

To Text Replace DEMO: Purchase from www.A-PDF.com to remove the watermark

The University Recruitment Team,
Amazon
Subject: Application for the position of Program Manager at Amazon

Dear Ma’am/Sir
I hereby express my keen interest for the post of Program Manager at Amazon India. I believe my experience in Program Management
in technology based product and ecommerce firms and my business education at ISB equips me with the optimum business acumen,
customer empathy, analytics and negotiation skills to address the challenges that lie ahead as a Program Manager in Amazon.

My motivation to apply for Amazon started ever since I learnt about its customer obsession and its great technology innovations
such as one touch delivery, automated warehouses, Amazon prime etc. I share the same passion of delivering to customers with
amazing products by using and creating the best technological products and designs. Working with ex Amazon product managers
and developers and having worked in an Amazon funded company, I am truly inspired and amazed by the hard working culture and
desire for high quality products of Amazon. Amazon being the pioneer in e-commerce will provide many exciting challenges to be
solved which will give me opportunities to enhance my skills and learn the unknowns.

My passion for technology began during my engineering days when I was exposed to the revolution that technology is bringing in this
world and thus grew my desire to be a part of it. My innovative thought process could be seen in the award winning business plan I
formulated “Online trial room” to allow users ease to select the most appropriate clothing size for them while buying clothing online.

Post my college, I was very keen to join a technology focused start up in a nascent stage and hence I joined Wave Crest Payments
(offers digital payment solutions to corporations and governments globally), where I was leading the Mobile App from the Product
Team. I displayed my Program Management skills when I conceptualized and led the team (13+ member team consisting of
software engineers, quality analyst, designers, clients etc.) to launch a mobile app which was sold to 7+ clients, across USA and UK,
within the first few months of the launch with average one time revenue of $40,000/client and addition monthly revenue of $8,000/per
month. My strength of improvisation and innovation was displayed in my products when my projects reduced the launch time of the
app for a new client from 3 months to mere 3 weeks by making the product highly configurable and flexible.

I moved to Bankbazaar.com (online marketplace for instant customized loans and credit cards), funded by Amazon.in, as a Senior
Product Analyst to work on a completely new set of challenges. Bankbazaar.com introduced me to world of e-commerce and trained
me to build customer centric products. Working with various teams including Engineering, Marketing, Operations, I led various
projects to gain 6X in the conversion for the insurance product. My success in the insurance product was appreciated by the CPO and
shifted me to CEO’s pet product: Instant and paperless loan disbursal. I, along with my manager, led the project and launched
product features to automate most the processes to go paperless. I also re-defined and updated our fraud, recommendation and credit
policy engine to increase 2.2X loan self-submissions. Working in a customer centric organization, I analyzed user behavior and
business data to create actionable insights and, thus, taking data driven decisions got internalized in my working approach.

In ISB, I continued to stay connected with Technology by becoming the Learning and Development Coordinator of the Business
Technology Club. Our team of 3 was the National Winner of an analytics based PWC DIAC case competition and finalists in ISB’s
flagship Product Management competition.

My passion for technology led to build a website, Prashna India, where post graduate medical students surgical questions are
answered by surgical experts. We have added many features to this product such as question and answers, multimedia online case
discussions, daily update mailers etc. The website currently has 2000+ active students who have asked 300+ questions and have on
boarded 50+ experts. We are in final stage of talks for our first sponsorships worth Rs. 200,000 from a large pharmaceutical firm.

Working in the Product Team for the past 2.8 years in a customer centric environment has not only kept me informed about the
latest technology and industry trends but also given me hands on experience on developing technology products from
conceptualization to launch and further. A role of Program Manager in Amazon is the next challenge I want to take and use my skill
sets to solve next big problems and innovations that lie ahead in the domain of e-commerce.

A copy of my resume is enclosed for your consideration. Looking forward to speak with you in near future.

Thank you and Warm Regards,

--
--
 CGPA: 3.54/4

Education
Indian School of Business (ISB) 2016 to 2017
Post-Graduate Programme in Management
 Experiential Learning Program: Consulting project for Bayer Crop Science: On-going project to formulate a go-to-market
strategy for launching pesticides on e-Commerce platform for the do-it-yourself segment in both B2C and B2B segment.
 Case Competitions
 National winners in PwC DIAC’s flagship consulting Case Competition (180+ teams across colleges)
o Analytically evaluated the optimal spare part mix and optimized client’s service operation’s first time fix rate to 83%.
 Campus winners in YES Bank Fintech Competition among 50+ teams and in race for National Finals (on-going).
o Formulated a detailed strategy for YES Bank and T-Hub to launch their Fintech incubator and accelerator program.
 Finalists (4/70+) in Advaita ISB’s flagship product management E Guerra case competition.
o Designed a strategy for brand extension, increase footfall, increase engagement and finally increase sales
 Business Technology Club – Learning and Development Coordinator - Organized 4 workshops, 6 learning driven sessions
and 3 interview prep activities in collaboration with the companies, alums and faculties for 250+ club members.

PEC University of Technology Chandigarh

Bachelor of Engineering 2009 to 2013
 President of Aeronautical Society of India, PEC University of Technology Chapter – Connected with Alums, Professors of
other institutes and industry experts and organized workshops, industry trainings and treks for current and junior batches.
 Research Papers – Graduated from IIT Kanpur flagship research summer research program (SURGE) and from semester
research program in IIT Mumbai to present 2 research papers in international and national engineering conferences.

Work Experience
BankBazaar.com (funded by Amazon India, Sequoia, Walden International) Bangalore
Senior Product Analyst (April 2015 – March 2016)
 Stabilized and scaled the Insurance product by adding 14 new Insurances companies in our product portfolio.
 Achieved 6X growth in purchases per user conversions and growth of total purchases from 20 to 1800 / month.
 Increased ticket size of the purchases by 15% by selling better and more premium products to our customers
 Owned the Paperless and Instant Disbursal project (with 5 divisions) to update the recommendation, fraud and credit policy
engines leading to 23% better fraud detections, 2.2X increase in self-submissions & 15% reduction in customer care cost
 Strongly advocated the mobile first campaign in the company and increased revenues through mobile web by 15% approx. by
optimizing and modifying the existing flows and features for mobile devices and slower internet speeds.
 Increased conversions by engaging customers in different stages of user life cycle through Cross Sell (5% existing users cross
sold), Drip Campaigns (13% users conversion) and in-website features to encourage users to complete transactions.
 Data Analytics: Analyzed key user data of existing features to draw actionable insights and understand key user trends and
pain points. Researched for scope of new and additional features by understanding the gaps.
 Goals Achieved: Decreased user dropouts, improved conversions, increased cross and repeat sell, improved engagement.
Wave Crest Payment Technologies Hyderabad
Product / Business Analyst (July 2013-April 2015)
 Conceptualized and owned the iOS & Android E-Wallet division which included the mobile app and third party integrations
 Reduced onboarding time from 12 to 3 weeks by updating the app to be highly configurable and flexible for quick launches.
 Created product requirement documents, user flows, wireframes, go-to-live strategy and tracked product developments
 Enhanced the mobile app with additional (~15) features to take the billing amount from ~$5,000 to $8,500/month per client.
 Collaborated with 7+ clients right from understanding the problem to product deliver and early life.(~$40,000/client delivery)
 Converted business requirements into smaller functional requirements and ensured timely delivery of all them to the client
 Conducted competitive analysis and on-boarded similar services as competition to ensure competitiveness in the market
 Invested in features like eKYC, Top ups, Bill pays thus increasing gross monthly customer earnings by 10%
OTHER ACTIVIES
 Own and developed a website (Prashna India) that facilitates teaching among Masters in Medical Science students.
 Finalist for the prestigious British Medical Journal Award in the category of Excellence in Medical Education.
 Answered ~300 questions and conducted 10+ multimedia sessions by over 50 experts for 2000 students.
 Music : Trained Tabla player with 3yrs formal training from Bhatkhande Vidya Peeth (Deemed University), Lucknow