Summery:

An IT professional with 5+ years’ experience the Unica and worked in various industries
such as retail, banking, Telecommunication and Health Insurance. A technical leader with
strong programming and solution designing skills combined with a deep knowledge of
Risk/Impact Analysis, SDLC Management.

Experienced in designing, creating, executing and testing campaigns, contact

optimization, unica interact, emessage, and database technology(SQL, Oracle, Netezza,
DB2).

Current Employer :

UnitedHealth Group June 2016 to Till date

Designation: Lead Business Analyst(Unica Campaign) Hyderabad
Description:
As Lead Business Analyst, Managing Campaign deployment (schedule jobs, transfer
inbound or outbound files, promote and demote flowcharts, daily job reports, deployment
issue remediation)

Roles & Responsibilities:

Designing and executing campaigns using UNICA Campaign Management tool &
marketing resource management (Unica Campaign) and customizing Unica platform as
per client Requirement and taking the client request from onshore(USA Health Care) and
developing the campaigns and sometimes providing them solution.

Executing monthly and Ad hoc campaigns using UNICA Campaign Management &
Unica and creating and testing Affinium Campaigns flowcharts and creating scheduling
solution to automate the flowchart execution deploying Unica objects from Development
server to production server. Responsible for delivering the end to end campaign
deliverables and conducting peer review before delivering any Object.

Creating Unica Optimize sessions to implement various business rules for B2C
campaigns Unica Administrator activities, Unica Optimize development and testing,
Windows scripting, Designing third party integration with Unica, Responsible for end to
end campaign and optimize deliverables.

Previous Employer :
Xerago Analytics Pvt. Ltd. November 2013 to May 2016
Designation: Unica Consultant Mumbai
Project Profile #3
Title : Campaign Developer
Client : Starhub
Location : Singapore
Technologies Used : Netezza, DB2
Application : Unica Affinium Campaign 8.5
Designation : Unica Consultant
Duration : November 2014 – March 2016

Description:
As Unica Consultant leading a campaign operational team of 3 members operating in
multicoalition Campaigns environment and responsible for day to day deliveries for a
loyalty management group to the client .

Roles & Responsibilities:

Design, develop and execute integrated marketing campaigns and manage entire
campaign operations using Unica Campaign and other tools.
Propose enhancements specific to clients requirements and its implementation.
Development & Execution of new campaigns for Cross selling and upselling of
products. Also involved in gathering task requirements from the user.

Involved in making changes in existing stored procedures / Views / Triggers.

Development of regular Campaigns to UNICA (Affinium Campaigns).
Working directly with Corporate Information System (IS) on database tables, escalate
discrepancies, monitor change requests, system patching and bugs are to ensure they
are duly fixed.

Manage projects that will provide better Customer Experience.

Implementing solutions that will aid in quality campaign targeting.
Performing data preparation for campaign execution using SQL and delivery via
Marketing Automation System (Unica).

Working closely with Product Marketing and IS to ensure new Products / Services
launches, pricing changes and marketing offers’ packages are built in data source for
accurate & timely reporting.

Preparing data and reports for management reporting, financial submission, business
analysis and marketing evaluations. Ensure data cleaning and handling process are in
accordance to PDPA/ DNC.

Project Profile #2
Title : Campaign Developer
Client : Bharat Matrimony
Location : (Chennai, India)
Technologies Used : DB2
Application : Adobe Campaign, Salesforce
Designation : Unica Consultant
Duration : September 2014 – October 2014

Description:
The scope of this project was to analyze requirements from business users, implement
logic to develop campaigns in Affinium which were adhoc/regular in nature and ensure
their smooth execution through various channels of communication.

Roles & Responsibilities:

Requirement Gathering from client and Ramp Up planning.

Handling overall email marketing work which includes HTML Coding / Setting up
the workflows as required, Litmus Testing, Applying Quality checks on creative etc.

Work with Deliverability Consulting clients to promote email best practices for
optimal deliverability
Provide guidance during new client onboarding & IP ramp up process

Understand and apply industry policies and procedures related to email deliverability
issues
Work to ensure that bounces and spam complaints for clients are optimized for
maximum email delivery

Oversee detailed investigations and communicate with clients regarding

deliverability issues

Prepare test data and plan and conduct basic unit or module testing.
Identifying and scoping all necessary custom development efforts, designing
integrations with client systems and leading the development team.

Worked on the designing of custom objects, custom fields, roles based page layouts,
custom tabs, custom reports, report folders, report extractions to various formats as
per the client and application requirements.

Salesforce Exact Target Marketing Automation.

Project Profile #1
Title : Campaign Developer
Client : Kotak Mahindra Bank
Location : Mumbai
Technologies Used : Oracle, OWB
Application : Unica Affinium Campaign 9.1, Emessage
Designation : Unica Consultant
Duration : November 2013 – August 2014

Description:
The scope of this project was to analyze requirements from business users, implement
logic to develop campaigns in Affinium which were adhoc/regular in nature and ensure
their smooth execution through various channels of communication.

Roles & Responsibilities:

Build workflows and assign resources and responsibility for the delivery of timely, error
free outputs and conduct brief acceptance process
Identify, develop and manage improvements to campaigns – targeting, design, testing.
Conduct regular reviews on campaign design with business owners and manage change
control and escalate any issues or delays to delivery.

Design and Implementation of complex ETL automation process using windows batch
scripts and designing and execution of complex SQL scripts mapping data sources.
Database marketing – Campaign management & co-ordination, end user needs
identification and Testing
Analytical design , execution & analysis of marketing campaigns with focus on direct
mail and analyze marketing metrics to identify relationships between marketing actions
& financial outcomes
Present technical information in non-technical format and translate analytical findings
into strategic & tactical opportunities and support Business groups with customer
segmentation, targeting& positioning activities
Experience in Retail analytics and work in agile and iterative fashion to convert findings
from data to business insights and recommendations and data collection and preparation,
exploratory data analysis (EDA).

Previous Employer:

3i Infotech BPO Ltd. June 2011 to October 2013

Designation: Software Engineer(Unica Campaign Developer) Mumbai
Project Profile #1
Title : Campaign Developer
Client : ICICI Bank
Location : Mumbai
Technologies Used : Sybase, Oracle
Application : Unica Affinium Campaign 7.5, Emessage
Designation : Software Engineer
Duration : June 2011 – October 2013

Description:
Managing the entirety of a campaign's logic including audience, segmentation,
exclusions, and assignment of offers and channels. Managing complete campaign
execution – Scheduling multiple campaign waves, List generation, Output formatting.
History building, for each customer or prospect, of contacts made offers presented
context and campaign details, and response or nonresponse.

Roles & Responsibilities:

Understanding and analyzing Business requirements and developing campaigns in

Affinium.

Creating catalogs for tables mapping to develop Affinium Flowcharts.

Analyzing of Logs and optimizing Flowcharts.
Migration of existing campaigns executed through Sybase on to Affinium Campaign.
Sending communication to customers through various channels using IBM
Unica(DM, Email, SMS, Call).

Creating documents of HTML pages/customized HTML documents in Affinium E-

message. Response collection for the past executed campaigns.

Tracking of sent/not sent and generating link click reports for business analysis.
Involved in making changes in existing stored procedures / Views / Triggers etc. and
also creating new procedures using Sybase/Oracle, Developing complex &
optimized queries for Business analysis.

Data loading activities using different Loading Utilities.

Generating analytical reports for Business Users to facilitate development of
campaigns.

Educational Qualifications

Qualification Institution Year Percentage / CGPA

B.Sc. I.T Mumbai University 2010 52.54 %

HSC SKIC(UP Board) 2006 76.00%
SSC JBBSSY High School(UP Board) 2004 64.83 %