CSR Activities of

Banglalink
16 25 10 11 | 16 25 10 31 | 16 25 10
57
 Company
Overview

Second
Largest Feb’05
33.69M
Launch
Subscribers
 Company
Overview

Customer
Obsessed Innovative Truthful

1 2 3 4 5 Tech
Company

Entrepreneurial Collaborative
Company
Overview

First
Green Office
Certified
World Wide Fund for Nature (WWF)
Company
Vision

Vision ‘To understand people’s

needs best and develop
appropriate communication
services to improve people’s
lives and make it simple’.
Company
Mission

Mission • Segmented approach in terms of

products and services
• Delivering superior benefits in
every phase of the customers’
experience (before, during and
after sales)
• Creating optimum shareholder
value
Core
Values

Innovative Passionate

1 2 3 4 Values

Straight Forward Reliable

Banglalink’s
Social Responsibilities
Banglalink
Incubator

Banglalink aims to
promote economic growth
through digitization by
supporting
entrepreneurial
ventures of young tech
entrepreneurs. The
platform is designed to
identify and grow
innovative digital
ventures. Till now
Banglalink IT incubator
has incubated 16
startups working in
various sectors.
Learn from
Startups

In order to increase
engagement and
motivation - and
instill innovation as a
value for students,
Banglalink has launched
“Learn from the Start-
ups”, a new platform to
equip and educate
students on the
entrepreneurial mind-
set and motivate them
to think outside of the
box.
SDG
Hackathon

The Banglalink SDG

hackathon- “Code for a
Cause” is designed to
fully align with
Banglalink’s vision to
empower innovation and
encourage young people
to come up with
solutions to tackle
socio-economic problems
through digital
initiatives.
Start-up
Expo

As a company,
Banglalink has always
valued innovation and
adopted non-traditional
ways of accomplishing
work. Banglalink
arranged the Start-up
Expo to drive employees
towards innovation and
ignite the light of
curiosity among them.
Start-up
Expo

As a company,
Banglalink has always
valued innovation and
adopted non-traditional
ways of accomplishing
work. Banglalink
arranged the Start-up
Expo to drive employees
towards innovation and
ignite the light of
curiosity among them.
Digital
Literacy

Digital Literacy
program, launched by
Banglalink, has run
across all the
districts of
Bangladesh.
Strategically, this
program has run through
the BSSPs (Banglalink
Sales and Service
Points) since these
sales points are
located in almost all
the major places in
Bangladesh.
Disaster Relief
& Emergency Response

Banglalink Digital
Communications Ltd.,
with the support of the
Bangladesh Red Crescent
Society completed
relief distribution to
the landslide affected
people of Bandarban and
Rangamati region in
June 2017.
Other
Social Responsibilities

Preventing Pollution White

in Cox’s Bazar Paper

National free services at

Hackathon Hajj Camps

Digigeek Zero Rating

Meetup of Government site
Other
Social Responsibilities

Promoting
Local Culture
Banglalink’s
Promotion Tactics
Basis for
Segmentation

Demographic Aspect Behavioral Aspect

Gender User status
Income User rate
Occupation Loyalty
Developing
Segment Profile

Segment Profiles
Those, who have limited income and
1 use mobile less frequently

Those, who are professionals or

2 business men or use mobile more
frequently

3 Those, who have to talk for longer

time, but
also want to check the bill in control
Banglalink’s
Market Positioning Tactic

Less for
Marketing
More Strategy
Banglalink gives the highest importance on the
quality of the coverage.
Tactics for
Competitive Advantage

1 Low sim price

2 Low call rate

3 Bonus talk time

4 Free SMS

5 Arranging mobile fair and give

special offers
6
Celebrity Endorsement
 Ways of
Differentiating Tactics

Product differentiation
Little variation and highly
differentiated
Product attributes
High performance, Changeable, low call
rate People differentiation
Hiring trained people, professional and friendly customer
Image
Symbols, logos, packages, songs, advertising
Key
Features

1 No monthly subscription fee

2 90 days grace period on scratch card

3 Subscribers of pre-paid regular

tariff can now migrate to other pre-
paid packages i.e. ladies, first! Or
be linked! and can enjoy lower tariff
by sending an SMS to 210 or calling
121 or just by visiting Banglalink
Care Center.
4
No extra incoming call charges during
roaming
 Ways of
Differentiating Tactics

Product differentiation
Little variation and highly
differentiated
Product attributes
High performance, Changeable, low call
rate People differentiation
Hiring trained people, professional and friendly customer
Image
Symbols, logos, packages, songs, advertising