Digital Marketing Proposal

for Bengal Jewellery LLP

Bengal Jewellery has a legacy of 100 years of exquisite craftsmanship and

unparalleled service. Our objective is to achieve greater brand awareness, social
media optimization, better content, more footfall, legacy promotions campaigns,
and a better online and offline presence. Life Digital Solutions will provide
SMM, SMO, SEO, Ads, Shoot, offline marketing, brand awareness, and
campaigns.

by Usama Abdullah
About Life Digital Solution
Our team
At Life Digital Solutions, we're passionate about
using the latest digital marketing techniques to
help brands achieve their full potential. With
years of experience, our skilled team is dedicated
to creating innovative campaigns that make a
real impact.
Our services
Our digital marketing solutions include SEO,
social media management, email marketing,
content marketing, and more. We use a data-
driven approach to develop tailored strategies
that deliver measurable results.
Unparalleled Service
We pride ourselves in providing exceptional
service and ensuring customer satisfaction.
Our clients
Over the years, we've worked with a range of
clients across various industries and sectors. Our
success stories include improved website traffic,
increased conversions, and higher ROI. Read our
testimonials to see what our clients have to say
about us.
Objectives of the Digital Marketing Proposal

Brand Awareness Content Optimization Increased Footfall

Creating greater awareness and Improving the quality and relevance of Generating more footfall to our
visibility of the Bengal Jewellery brand our content to better engage with our physical stores and increasing website
across various platforms. audience. traffic.

Legacy Promotions

Designing memorable promotions campaigns that uphold the Bengal Jewellery's legacy.
Solutions Planned For Bengal Jewellery

Brand Awareness Campaigns Ads SMM SEO Shoot

Creating a strong brand image Designing innovative Creating targeted ads to drive Optimizing social media Implementing Search Engine Planned shoots of the
to increase recall and customer campaigns to promote Bengal traffic and increase platforms to reach a wider Optimization techniques to products, stores, working staff
loyalty. Jewelers and increase conversions. audience and increase increase search ranking and to deliver the rich visual
conversions. engagement. visibility. experience .

Offline Marketing

Developing creative offline marketing strategies to complement our digital marketing efforts.
Achieving More Footfall and Better Online and Offline
Presence

1 Look Alike Targeting

It involves identifying and targeting individuals who

Retargeting and Remarketing share similar characteristics, behaviors, or interests with

2
a predefined group of people, such as current customers.
Marketing strategies that aim to re-engage with users
who have previously interacted with a brand, website, or
specific products or services.
3 Hyperlocal Ads

These ads aim to target users within close proximity to a

business or a specific point of interest.
Content Creation 4
Effective content creation involves planning, creating,
and distributing content that aligns with the interests,
Legacy Promotion Campaigns for Bengal
Jewelerry
Objective: Considering that the brand is completing 100 years, the campaigns for Bengal Jewellery will be focused towards
positioning the brand as a legacy and creating greater awareness among the target audience.

WE ARE STILL THE SAME BENGAL

To commemorate 100 years of the legacy brand, a campaign can be launched which highlights upon the most traditional
products that have been crafted by the artisans. The focus points of this campaign can be the following:

1 Brand ad film 2 Heritage Campaign 3 Master Craftsman

Campaign
Cinematic video showing the Release of a special heritage
history of the brand collection inspired by the rich A showcase of our expert
combining the culture of Bengali heritage and culture. craftsmen and the work that

Kolkata. goes into making each piece

of Bengal Jewelry.

4 Leading Influencers 5 An Evening to 6 Defining Luxury

Collaborations with fashion
influencers from Kolkata to
make reels. Brand
ambassador can be chosen
Remember
100 years celebration event
by inviting important
personalities from the city
Series of social media posts
that highlights the luxury of
the product marking it as a
complement to anyone's
Conclusion

Incredible Partnership Growth Opportunities The Future of Bengal Jewellery

Working with Life Digital Solutions will The opportunities for growth through digital We are confident that our digital marketing
ensure that we achieve our objectives and marketing are immense and we are excited proposal will help establish Bengal
take Bengal Jewelers to the next level. to explore them with Bengal Jewellery LLP. Jewellery as a leading jewelry brand in
India and beyond.