Company Profile | www.redpencil.co.

in
If Its Not Done Ethically,
Advertising Won’t Be Trusted.
If Consumers Don’t Trust It,
Advertising Is Pointless.
- Jef I.
Richards
Red Pencil?

Red Pencil is a creative agency offers creativity and

digital presence under a single roof. Backed by a
team of experienced professionals from Creative
industry, we are a new age creative agency aiming to
redefine the ad space across every form of media via
the wide range of creative services offered by us.
From branding to website design, from print creatives
to digital marketing, from animation to video AD, we
let our customers leave no stone unturned while
telling their story to the world.
Strength?

With a huge industry experience of 30 years, our core

team has been one of the major strengths driving us
forward in a positive direction. We, at Red pencil,
believe that no matter where you are and what you
aim to achieve in your business, nothing is big or
small in the future you envision for your business. The
confidence given by this belief has helped us fly high
with our wings of creativity.
Brands with Red Pencil?
What we can offer?
1.
Branding
Being a part of someone's dream, It is wonderful feelings. We at Red Pencil love to be a part
of each brand owners dream to create the identity and helping them to communicate to
their audience with proper communication

Strategy Identity development

Brand Launch Brand Properties

Packaging Design Brand Communications

2.
Campaign
Creating a brand is easy, but communicate to their audience is not. We at
Red Pencil helping brands to communicate with proper creative strategy. It could be
a nation wide campaign, or BTL activation. If you are communicating to your
employs or your prospects clients .Crafting right strategy and message is an art. Red
Pencil help our clients to communicate with proper strategy either it’s a single
communication or series of communication

Creative Strategy Campaign Ideation

Online Communications Offline Communications

3.
Digital Communications
Communication decided based of the medium of display. Communication strategy
for print and digital creatives is entirely different. we at Red Pencil helping brand to
develop the communications for digital spectrum.

Emailer Website Banners

Social Media Creatives Social Media Campaigns

Gif videos
4.
Website Development
A good website is equal to a physical store or an office. Every brand should carefully
craft their website to attract the target audience. We at Red Pencil helping brand to
develop strong, appealing website for our clients.

Wordpress Websites php Websites

Magneto Websites Html Websites

5.
Social Media Content Marketing

The possibilities with social media are

immense and have now emerged to be
dynamic platforms for promoting products,
services and ideas of the brand. Our social
media content creation assists brands in
creating a distinguished presence on
various digital platforms.
6.
Social Media Advertising

Social media advertising, more than any other

advertising platform, helps maximize a brand’s
visibility and engagement with its potential future/
present consumers. Our expertise lies in tracking
this social media data from various platforms and
apply the same into crafting a strategy that
achieves results.
7.
Influencer Marketing

Influencer marketing focuses on bringing key

leaders to drive a brand’s message to the bigger
market. Influencers are hired / inspired, instead of
directly marketing into a wider audience. As of
today, influencer marketing goes hand-in-hand
with social media marketing and content
marketing to deliver efficient results.
8.
Animation / Shoot Video
Video is the most effective for of communication. Weather you are engaging
employs or converting clicks to clients, you need to have proper strategy, script
about the message. We at Red Pencil helping brand to produce effective
communication videos in animation and live shoot format.

Explanatory Video Product Video

Story Telling Launch Video

Corporate Video Brand Video

Work Samples
Case Studies
Objective:
Komala hatcheries ,once of
Strategy
the pioneers in Indian Positioned as the healthiest chicken In
poultry industry, entering to Bangalore, Print and digital campaign to
retailer sector. aiming to be reach the customers.
the Top player in Bangalore
market
Result
Challenge:
Campaign: “committed to deliver
New Brand in the market,
goodness”. Physical stores increased from
presence of establish
4 to 20 in 6 months time, e commerce
players like Venky’s, Suguna,
sales increased 75k to 7 lakh in 6 months
Licious etc. Lack of digital
presence and technology
 Strategy
• Location specific adverts on Facebook and
Instagram to build brand awareness
• Messenger ads targeted at engaged
Objective:
audience to drive enquiries
To generate walk-ins to
store
Result
Challenge: Generated 4198 enquiries, Cost per Result
The target audience in Tier 2 Rs. 5.72, Revenue Generated Rs. 12.35 Lakh
and Tier 3 cities are
unaware of brand and the
finance offerings available
Objective:
Moricap resort, a new 5 star
category resort in waynad,
kerala, launched service by
July. Launch campaign aim
to get at least 60% booking
during the launch week.
Challenge:
New name in market, No
brand legacy, presence of
players like Vaithiri,
windflower, Taj etc.
Strategy
Positioned as Redefend luxury in Wayanad.
Use only digital medium for the promotion.
Targeting geography in Bangalore, Chennai
and kerala
Result
“We are open now” campaign hits the
space on July and achieved 90% of
booking
Contact
Manikandan Thekkepat
mani@redpencil.co.in
8197158503
www.redpencil.co.in