We are a 360 full-service

Digital Agency based in Jakarta that offers more

than just the medium.

We pour our souls, our deepest thoughts, and

sometimes our silly rambling daily conversation
into a conceptual and result-oriented ideas.
 10 Years Experienced
More Than

Over 150 Happy Clients

500+ Completed Projects

 Game Streamer Network
Social Media Management
● Gamers in stream
● Influencer Marketing
● Gaming Ad Placement
● Review Platform
● Social Media Maintenance

CRM
● Marketing Automation
Production and Development
● Website | Apps Development
● Videography | Photography
Production

Media
● Ad Placement

Concept & Strategy ● KOL

● Media Planning
● Brand Strategy & Identity
● Consultancy

The Solutions
 Brainstorm. Ideation. Design.
Strategic Planners and our Creative
Team put their minds together and
start the process to develop the
best digital strategy.
Meet. Present. Negotiate.
Arrange the meeting with client
and share the ideas for brand in
digital
Maintain. Promote. Optimize.
Digital is fluid and we work with
you in optimizing your digital
assets to maximize continued
return.

Initiate . Scope. Specify.

Campaign Launch.
Strategic Planners gather brand
Start the digital campaign and
insight, product insight, and target
activation.
insight to rational the key insights.
We Are Here

The Brief. Evaluate. Engage.

We evaluate your brief and your
requirements to ensure clarity of
direction before specification.
Workflow
Social Media Management

0.5%

272.1 338.2
MILLION
55% Urbanisation
MILLION
+4.6% Since Jan 2019

MOBILE PHONE
TOTAL POPULATION
CONNECTIONS

175.4 7H59M
MILLION
+17% since Jan 2019

INDONESIA
AVERAGE AMOUNT OF TIME
INTERNET USERS PER DAY SPENT USING
INTERNET SHARE OF WEB TRAFFIC BY
DEVICE

Digital in Indonesia
 Creating brand awareness or affiliation with
AWARENESS your product or service. OBJECTIVES
Generating interest in the benefits of your Define your objectives
INTEREST product or service, and sufficient interest to and share with us. So we
encourage the buyer to start to research further.
can make the best
strategy to answer your
Build desire for your product or service through an objectives.
DESIRE 'emotional connection', showing your brand personality.
Move the consumer from 'liking' it to 'wanting it'.

Move the buyer to interact with your company and

ACTION taking the next step i.e. installing your apps, doing
subscription, or making a purchase.

Build on the connection that now exists, provide

RETENTION opportunities for feedback, follow up support, issue
management and reviews.
Social Media Landscape

TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS

SOCIAL MEDIA USERS AGE 18+

167.0 153.7
MILLION MILLION
79.5% of the total population
of aged 18 and above

SOCIAL MEDIA USERS AVERAGE AMOUNT OF

COMPARED TO TOTAL TIME PER DAY SPENT
POPULATION USING SOCIAL MEDIA

60.4% 3H18M
Social Media Management

1 3
Live Report
Content Production
and daily maintenance
Live-stream video will
Develop and deliver 2 ensure that your brand is
effective, value- based Activation for discovered in search
social marketing through engines and that it sells
fit-for- purpose content,
Engagement
more across different
correct channel selection online mediums
Delivering results for our
clients through
developing effective,
impactful creative for use
across their social
channels.
Social Media Management

We act based on data and analysis and

utilized the best technology out there to :

•Provides valuable insights on posting

strategies and performance of social
media profiles like Facebook, Instagram or
YouTube.

•Track & engage online reviews, social

media mentions, blogs, message boards,
news sites and much more

•Track various hashtags and find

influencers. Measure the effects of a
hashtag campaign, like Reach and
Engagement
Social Media Case Studies

@parasolIndonesia
Parasol Digital 360 Maintenance has and
objective to provide knowledge about products
and self care.

Brightstars ran the Social media Maintenance of

Parasol Indonesia from the beginning to get over
15.000 Followers over a year period.

Brightstars also runs digital activation monthly to

drive more engagement towards Parasol’s Social
Media.
Social Media Case Studies

@LanoreID
Lanore Digital 360 Maintenance has an objective
to provide knowledge about products and self
care.

Brightstars ran the Social media Maintenance of

Lanore Indonesia from the beginning to get over
12.000 Followers over a year period.

Media Placement | CPAS Ads | KOL and others

Also scope of services that handled by
Brightstars
Social Media Case Studies

@Colorbond.id
We Maintain Colorbond Social Media
Maintenance from 2020 until now.

We develop content, Simple Video Production for

reels and mix with the Digital Image base, and
photoshoot base.

We also do live reporting when Colorbond held

an event .
Social Media Case Studies

@SSBB.id
We Maintain SSBB.id Social Media Maintenance
after we performed at Colorbond Indonesia
Social Media Maintenance.

We develop reels format content for SSBB.id,

with achievement views above 100 K in average.
SSBB.id also Supported with Meta Ads
Placement.

We also do live reporting when SSBB.id held an

event .
Social Media Case Studies

@Supersol.id

Supersol social media maintenance has an objective to

provide knowledge about the contents of the Supersol
variant. Brightstars ran the Social Media Maintenance
Supersol from the beginning to get over 9,000 Followers
over a period of a year.

Supersol often runs

Activation every month.
Here's one of the Mini
Activations that got the
most Audiences, namely
681 Likes and 790
Comments
Social Media Case Studies

Teman Kodomo has been running since 2014, and

until now Friends of Kodomo have earned 36,781. For
Social Media, Teman Kodomo has an objective to
educate the audience about Kodomo products.

The following is one of

the Activations that we
have just run with a
total Audience register
of 500 participants
with 510 Likes and 32
Comments.
Social Media Case Studies

Running with us since

2021, TVS Motor Indonesia
has reached more than
10,000 followers and
maintaining monthly ER
by 3.00% by organic and
paid measures by Social
Media Maintenance,
Activations, and Paid
Media.
Social Media Case Studies

A proxy campaign by
Diplomat Mild, Passionville
relates with audiences of
music, sports, and gaming.

Through Creative Content

Development, Paid Media,
and Online Activations,
reaching more than
13,000 Followers with an
estimate avg. ER of 5.00%.
Social Media Case Studies

A part of PT Sasa Inti’s

Social Media, Life at Sasa is
utilized in communicating
Brand Communication,
PR, and HR purposes.

We managed the Creative

Contents development
and maintain the social
media organically.
Social Media Case Studies

@MitraTACO
Mitra TACO is the first community
from Vinyl/Interior Industries.
Mitra TACO war built by
brightstars build on 2021. Mitra
TACO Social Media is the channel
to share information to 10.000+
Mitra TACO Members about the
events, class, promotion, new
product launching.
Ad Media Placement

1 3
Optimize & Report
Research

Running Ads with us ? we’ll optimize your ads

We do the research before 2 performance based on
give you the suggestion Preparation the result of the
what is the best channel campaign.
ads suites your brand and
objectives first.
Based on the research
we’ll create the targeting
(Interest, demographic,
etc) and creatives ad for
A/B Testing, and
Digital Media Placement
Meta
Facebook is the largest social network platform
with 1.32B daily active users. Facebook advertising
helps marketers increase visibility for their ads,
build brand awareness and measure clearly
defined metrics and campaign goals helping them
create better, more optimized campaigns in the
future
Social Media
Internet user nowadays may have access to
multiple social media accounts. Each having their
own unique characteristics such as Tiktok, focusing
on short videos, or LinkedIn that build the network
specifically around professionals.
Google
Google provides wide range of digital marketing
services from search engine marketing,
programmatic advertising, as well as data
visualization tools that enables brands and
marketers to run effective marketing campaigns.
Supporting Tools
To push your digital marketing effort even further,
we use various tools to monitor and analyze in real
time, utilize more digital marketing platforms and
decide the best action to get the best results
 WHO Age Bucket, Gender, Marital Status, Job, Education, Device

WHAT Content Category, Interest, Keywords

WHEN Date and Time

WHERE Country, City, Specific location

Retargeting (after click ads, viewing product page, left on

WHY
shopping cart), CRM Data, Similar audience, recent intent

Ad Media
Google Ads, SEM, Youtube, Programmatic, Facebook,
Placement HOW
Instagram, LinkedIn, Twitter, etc.
Programmatic
Programmatic advertising is a way to
automatically buy and optimise digital
campaigns, rather than buying directly from
publishers. It’s designed to replace human
negotiations with machine learning and
AI-optimisation.

With the increasing number of digital

touch-points of your average user, your
advertising should be keeping up. This is where
programmatic advertising is leading the charge.
It allows you to reach audiences across devices
with multiple formats: on mobile, desktop, tablet,
in-app, via TV and even out-of-home. The
possibilities are endless!
Single Site Media Buying
A media buy is the purchase of advertising from
a media company such as a television station,
newspaper, magazine, blog or website. Media
purchases such as advertorials and banners,
based on media insights (demography, traffic
and more), how many days the ad will run for,
where the ad will be place, and what is the target.

We used advertorials to improve SEO, increase

awareness, describe the product, and spread
information about products or brands. For
campaigns with targeted clicks, impressions,
views, and want to place photo or animated
content, we can use banner ads.
Why Choose Us
Technology Creative Optimize
Expand audience reach Build creative based on brand Our Google Ads, Google Analytics and
through state-of-the-art understanding, campaign objectives Facebook blueprint certified optimizer,
digital marketing and audience target in mind. With supported by experienced digital
technology and deliver the the advent of HTML5 technologies, planner, will ensure your campaign
most relevant ads to the turn the “Traditional” banner into performance to be cost effective and
audience more interactive, engaging and deliver maximum results
higher visibility

Reporting
Comprehensive reporting,
and dashboard along with
analysis and suggestions

Brand Safety
Ensure your ads appear on appropriate
content
 Indonesia Digital HOME is one of the
service products from PT Telekomunikasi
Indonesia in the form of communication

1.8% 500K Quality Sessions

and data service packages such as home
telephone, internet and interactive
CTR
television services.

We run the campaign and optimize the

ads to get new subscribers around big
27M 10K cities in Indonesia. We deliver more than
500k quality traffic to the website, over 3k
Impressions Leads Generated
leads with great CTR 1.8% on standard
banner (average CTR benchmark on
standard banner is 0.2%)
 momobil.id is the best automotive online
marketplace from Adira Finance, one of the
biggest financing company in Indonesia, where

213% 105%
you can sell or buy used cars with an easy, safe
and convenient process.
Traffic Increased FB Fans
We had been assigned as their digital
marketing partner to handle 2018 campaigns,
handling both online (email marketing, paid
media, search, social media marketing and
250M 1K maintenance, advert, etc) and offline (radio, ooh
billboard)
Impressions Transaction
Generated
We deliver more than 250mio ad impressions,
increasing the traffic to website by 213%,
increased Facebook fans by 105% during 6
months of service
 Sun Life runs the Life Moment campaign with the aim of increasing sessions on the Sun Life
website. In this campaign, Sun Life uses SEM, Programmatic and Social Media (FB & IG)
channels. With a target of 170,000 Sessions, we achieved 228,822 Sessions in the 4 Months
campaign period

50 4.66%
CTR
Creative Output

10K 69M
Quality Sessions Impressions
 Suunto menjalankan campaign
untuk meningkatkan penjualan
50+ 15K
Clicks
di e-comerce shopee
tokopedia menggunakan CPAS
dan
Add to Cart
pada platform facebook dan
instagram. Dari campaign ini
suunto mendapatkan result CTR

665K 1M Shopee: 1,88% CTR Tokopedia:

1,47% Add to Cart total sebanyak:
Reach Impressions
48 dengan value: IDR 382,352,000
 Instax runs campaigns to
increase sales on e-commerce
350+ 44K
Clicks
such as Shopee and Tokopedia
using CPAS on Facebook and
Add to Cart
Instagram platforms. From this
campaign, Instax got Shopee
CTR: 1.35% Tokopedia CTR: 1.09%

2.2M 2.7M Total Add to Cart: 347 with value:

IDR 276.535,000
Reach Impressions
 SHARP Electronic
Indonesia runs
campaigns to
increase awareness,
company relation
169M 1.1M
Clicks
program and sales
on through various
Impressions
platform, from META
to e-commerce such
as Shopee and
Tokopedia From this
1.2B 3.7M campaign, SHARP
Add to Cart Value Engagement Electronic Indonesia
got 1.2 Billions return
of investment from
total 169 Mio
impressions, and 1.1
Mio
WiFi Ads

1 Choose your ads

Locally-developed WiFi location
technology that
facilitates services to
businesses or ISPs to >24 Mio Wifi 2 Reach your target
analyze the traffic of Connections audience
their wifi users.

We works with multiple

>25 Cities served 3 Customize your
engagement
data points and creates IMAGE | VIDEO | SURVEY | GAME
users profile behavior. 20 Active ISP

>150 Happy
Clients
 Targeted to Moms with Kids at certain age and
caregiver for oldster, we promote 2 specific
products (Pediasure, Ensure).

CPL 6
Month Campaign
33% from clicks become Youtube Viewers
30.19% leads conversion from impressions.
Ads
Periode

946K 285K
Impressiona Leads Generated
 Since we redirected all the campaign to
Instagram, we gained 522 new organic
followers.
EVO is the best selling cigarettes in Bogor
Area on December (during the campaign
CPM 1
Month Campaign
period).
Ads
Periode
Segmented Ads for Male, 18-34 years old. The
campaign focus in 24 Spots (Cafe & Residential
Area) in Bogor.
375K 375K
Impressiona Impressiona
 Segmented Ads for Male, 18-34 years old with
customized caping view in selected locations.

Mall & Public Area category accounts for the

most watches and highest number of users.
CPCv 3
Ads Month Campaign
Periode

685K 305K
Total Watches Audience Reach
 Customized campaign in 2 different type of Location
(Public Transportation - Halte Transjakarta & Cafe).
Targeted to M&F, 18-34 years old with maximum 2x
capping for each user.

CPCv 3
Ads Month Campaign Since we redirected to MLD Spot instagram page,
Periode we helped to boost 3,094 organic followers and >1
million viewers on IG during the campaign.

867K 525K
Total Watches Audience Reach
 Segmented Ads for Male, 18-34 years old. The goal of
the campaign is to boost Brand’s Youtube viewers.

170.54% Increase Youtube Viewers from 55,450 to

150,017 within the campaign period.
CPC 2 41.21% of the increase generated from HIGO users.
Ads Month Campaign
Periode

646K 337K
Impressions Total Clicks
 We run several campaigns to different
segmented profile. 3 different Game
Voucher and Pulsa Data campaign.

The highest ROAS is from Game Voucher

CPC 4 (3,064%), that accounts to 452% total ROAS
Ads Month Campaign during campaign.
Periode

21.3K 4.48% Generated

Average Monthly
Clicks Transactions
 Targeted to Parents 28-45 years old with
kids age 3-18 years old.
The goal is to get quality leads who
wanted to try the free trial and apply to
the course.
CPL 2
Ads Month Campaign Quality Leads are people who are already
Periode
contacted, called and picked up.

During 2 months of campaign, we

11.8K 38.6% Conversion from

optimized the promotional material and
targeting to achieve higher Leads and
Total Clicks
Quality Leads Conversion to Trial/Apply.
 In the pandemic situation, Generali needs
to boost brand awareness and at the same
time getting hot leads right away.

Promotional material and times of airing

CPL 2 also make an important role for the
Ads Week Campaign conversion. We achieve more than 10%
Periode conversion to leads.

11.5K 1581
Leads Generated
Total Clicks
 Targets Upper Urban Class to try out and
purchase Mini Cooper cars.
The main goal is to gather leads for free
test-drive at Mini Dealers.

CPL 2 We successfully improved the conversion

Ads Months Campaign rate by 102.45% on the second month of
Periode
the campaign by optimizing the target
audience.

17.5K 467
Leads Generated
Total Clicks
 Services:
● Dedicated Internet and Bandwidth
Management during the event
(100mbps)
● Customized WiFi Landing Page
Event 2 ● Customer Profiling during the Event
Ads Day Campaign ● Leads Generator
Periode ● Digitized Survey
● Promotional Event Branding Before
Event

45.64%
WiFi Users
67% Visitor gender is highly impacted by the
Completed Survey
Guest Star during event.
2.4% returning rate from the last event.
RATE CARD WiFi Ads

IDR 112.000 IDR 1.500 IDR 815

KOL - Influencers Marketing

1 3
Reporting
Research & Find

We Report the
We do Research and
find the fittest 2 performance of the
campaign result that
KOL/Influencers for your Manage
campaign or Brand. using our KOL/
Influencers Influencers Marketing
We Manage the Chosen
KOL/Influencers,
1. Prepare the brief
2. Monitoring
Campaign launch
3. And Request all the
report from
Influencers.
KOL - Influencers Marketing

Influencer marketing involves brands

Awareness
collaborating with online influencers to
Mega/Celeb
market products or services. In order to find 1M+ Followers
the right influencer, you can separate
different types of influencers in multiple Macro
100k-1M
ways. Some of the most common methods Followers
are :
Micro
10k-100k
● by follower numbers Followers

● by types of content
● by the level of influence Nano
1k-10k
Followers
You can also group influencers by the niche
in which they operate. This means that
influencers who may appear in a low
category by one measure may seem more
influential when looked at in another way.
Trust
KOL - Influencers Marketing

To plan and execute influencer marketing can be

daunting tasks. You may have to :

● Build the strategy, what type of influencers

(content category, audience size, channel,
trust level) would be the most effective to
deliver your message
● Negotiating the cost
● Dealing with how would they
communicate with the audience
● Monitoring their performance during
campaign

That’s why we build our in-house data driven

platform that helps brand plan and monitor
performance of influencer marketing campaigns
across different channels. You can do viral
marketing via trusted KOLs with over 10k
influencers across every major social channels.
and our professional team will help you with
above tasks and you can focus more on other
important things!
 To deliver both OCBC brand value and at the same time convert young people to use
Nyala & ONe Mobile, the strategy is to collaborate with mega and macro influencers,
and boost the exposure with public accounts and micro influencers

66M 26 ● Generate 165,715 total engagements

across all owned asset from all phases.
People Reached KOL Post #Save20 increased +82.97% compared
to previous campaign #BeraniCuan
with only 17k Engagements.
● #Save20 campaign is the 1st Banking
Movement in Tiktok and it become one

9.5% 1390 of the most successful hashtag

challenge in Indonesia, (or even Asia for
Engagement Rate Conversation Financial Industry) as per claim by
Generated
TikTok. We got 2.2B views, 943k visits to
this page and over 409k unique
participants in #Save20 TikTok
movement.
 Untuk mensupport Campaign MPL yaitu "Master Jari Challenge" yang dijalankan
pada Instagram dan Tiktok yang bekerjasama dengan beberapa KOL Mikro,Makro, dan
beberapa Buzzer.

150K 29
Views KOL Post

165K 13K
Engagement Likes
 To support the new product launch of Hisense E7G and ULED TV U6G and spread
awareness about the new premium product, the strategy is to collaborate with macro
Youtube influencers, to boost and educate the audience about how excellent the
product is.

276K 832
People Reached Likes

27% 206
Engagement Rate Comments
Review KOL + Visit Event JXB
Brand Ambassador
Review KOL
Game Streamer Network

1 3
The SPOTS
Why Gaming?
In-Stream BRANDING
● Potential Audiences
● eSport LEAGUES 2 In-Stream ACTIVATION

● 120M of the total Why US?

audience that played
games, from the age Engaging live STREAM
18 - 24 YO or GEN Z. CONCEPT. Qualified & Relevant
● GAMING AS NEW GAMING INFLUENCERS.
LIFESTYLES Affordable & BUDGET
FRIENDLY. Gain awareness &
ENGAGEMENTS. Potential
SALES!
 In approach with the younger target audience with interest in Gaming, Men’s Biore
campaign #SiapTampilAwesome collaborates with Gamer KOLs to promote Men’s
Biore new packaging. Services includes Live Streaming (FB + YT), Video Content
Creation, Social Media Posting, and TVC Tap-in.

419K 18
Hours of Game
Views
streaming

16% 86K
Engagement Rate Total Engagement
 Red Bull Gold is the energy beverage
that helps keep you energized as well
as refreshed. To boost the brand
image among youth community, we

1.5M 80 collaborate with top Indonesian game

streamers by placing banner on their
Hours of Game
Views
streaming
frame, using sponsored merchandise,
and mention product knowledge
during the stream.

15% 231K
Engagement Rate Total Engagement

Video Link : https://www.facebook.com/LoekerenOfficial/videos/254439755742598

SCAN ME!
 Pro Gamers City is a hybrid (online-offline) event
held by Surya Pro Mild. To boost the audiences
engagement and participation on the online
event, we collaborate with 4 streamers using

12
handcam, sponsored merchandise, product
255K Hours of Game
placement, and encourage audience using CTAs
Views in their streaming (Facebook Gaming) and
streaming
Content posting in Instagram and Facebook.

15% 39K
Engagement Rate Total Engagement
Development

1 3
Website/Microsite
Video Production
Development
We Develop creative Live-stream video will
concept(storyline and 2 ensure that your brand is
storyboard), Production, Creative discovered in search
and Editing (Offline and engines and that it sells
Online).
Development
more across different
online mediums
Delivering results for our
clients through
developing effective,
impactful creative for use
across their social
channels.
 Creative Development

3D Animation AR Beauty AR Background AR Game AR Scan AR Spark AR

 Kodomo is a brand of children's
products in Indonesia that has
been around for more than 30
48K 1.9K years, using animal characters
Captures Shares such as elephants, giraffes, and
so on. Kodomo consists of 3
product categories that meet
the needs of children, namely,
256K 1.1K dental and oral care, hair care
and body care.
Impressions Saves

We develop an Instagram filter for them using AR technology to engage kids

and their parents to play together capturing bubbles by mouth. The result is
really good with more than 48k captures and near 2k shares until now

Video Link : http://www.youtube.com/watch?v=rDCSeDnud8M

SCAN ME!
Website Development

ASP Java PHP

Mobile Application Website Revamp

Website Development Interactive Microsite
UI/UX Design Website maintenance
In the world of digital marketing, your website is crucial factor of your online presence.
Whatever you want a microsite, a website, mobile application or an ecommerce
platform, we willingness help to construct with fresh UI, appropriate UX and SEO
friendly content.
 We created a activity for
launching new product of
KFC Chochicks, for
18K 1K+ activity on digital we
Participants Sessions/day created game in microsite
and let participants
compete, Because of the
goals is to DRIVE SALES, all
500+ 2K participants must
upload PURCHASE RECEIPT
Submission Active Users

in order to play the game

and get chance to
win and rewarded
 Integrated Digital Marketing
Strategy
Kami membuat semi
e-‐commerce website untuk

5 2K Adira dimana di dalamnya

terdapat bebebrapa fitur
Years Services Sessions/Months
Simulasi dari
produk-‐produk Adira
Insurance, antara lain

200 9s Autocilin, MotoPro dll.

E-Polis/Months Load Speed
Web Development & Maintenance

Search Engine Optimization

 Microsite and Website
Development
We created a Microsite for
Nippon Paint where there
1K are several features of
Sessions/Month Nippon paint products,
articles, events, and reviews
from influencers in
Indonesia. We also make it

9s for Desktop and Mobile

version.
Load Speed
Website Development

Passionville website
consists of a community
hub for Articles, Events,
and Loyalty Program to
browse and redeem
brand’s merchandise.
Video & Photo Production

1 3
Pre Production &
Creative Concept
Production
Develop and deliver Live-stream video will
effective, value- based 2 ensure that your brand is
social marketing through Storyline & discovered in search
fit-for- purpose content, engines and that it sells
correct channel selection
Storyboard
more across different
online mediums
Delivering results for our
clients through
developing effective,
impactful creative for use
across their social
channels.
DVC Promotion
DVC Promotion
@Kementrian Perdagangan
Ramadhan Youtube Series
TVC
DVC Promotion
DVC
Thank you!
Let’s Discuss

Chacha

+62 878-8890-7000

chacha@brightstars.co.id

www.brightstars.co.id