Olander Company Brand Messaging Guide
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BayCreativeOlander Company Brand Messaging Guide
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BayCreativeBRAND BRAND MESSAGING
GUIDELINES
BRAND MESSAGING
Mission
We take pride in helping people around the world build, invent and innovate by solving their fastener
needs with our substantial inventory, unmatched technical expertise, and exceptional customer care.
Core Values
ACQUITS- to conduct oneself in a specified manner
• Accountability & Reliability—Committed to performance and results, we monitor progress to ensure that they are achieved; we
consistently do what we say we are going to do
• Continuous Improvement—We are making an ongoing effort to improve our support, services, and processes
• Quality—We are committed to being excellent at what we do
• Integrity—We maintain the highest ethical and professional standards
• Teamwork—Our success is a collective effort
• Support—We support our fellow co-workers, our customer, our vendors, and our community
Positioning Statement
The Olander Company provides fasteners and individualized solutions for projects of all types. Since opening our first branch in 1962, we’ve
utilized our expertise for over five decades to serve the needs of our customers. These include advanced and emerging technologies as well as
our local inventors and hobbyists. We focus on providing the right fastener solution at the right time for the right project, and the right service
for the customer.
Core Promise
Held Together by Olander
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BRAND BRAND MESSAGING
GUIDELINES
BRAND MESSAGING
Key Attributes
Reliable (Availability and Quality)
Timeliness and reliability are key determining factors in the purchasing process. Olander has a long reputation as a reliable resource, in terms
of inventory, delivery, and service.
A Trusted Advisor
Olander’s ability to provide solutions on projects and help customers determine the right fastener is a capability that differentiates us.
We understand the value of a personal touch, a human face, and going the extra mile for our customers and this is reflected in our stellar
reputation.
Connectedness
Olander is a third generation family owned business and we consider our employees, partners, and our customers part of the extended
Olander family. This perspective guides our relationships and business connections, even as we foster a community within we also actively
support the community at large. It’s this strong connection and our close ties to suppliers that help us track down any part our customers
need.
Voice
Down-to-Earth—Communication from Olander should feel like your talking to a trusted advisor. Someone you would trust asking for help or
advice. We strive to communicate with our customers in the way they are most comfortable, digital or personal, technical or informal.
Elevator Pitch
The Olander Company is a trusted distributor of fasteners for companies and projects of all shapes and sizes. We understand the role that
fasteners play and, for over 55 years and three generations, we’ve built our business on being a reliable and knowledgeable resource. Whether
you’re looking for vendor managed inventory, individualized solutions and services, or a one-stop-shop for all of your fastener needs, Olander
is where you’ll find it. In an ever changing world, Olander’s reliability and stellar reputation are something you can count on.
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BRAND BRAND MESSAGING
GUIDELINES
BRAND MESSAGING
Key Messages
Olander has an Extensive Offering
From the day-to-day nuts and bolts to specialized engineered products and other hard to source specialties, with our extensive network of
suppliers we’ll make sure you get exactly what you’re looking for.
Olander Keeps it Efficient
We make the process simple, which is why we offer flexible ordering options (online, phone, in-person), extensive inventory in stock, and
provide you with individualized solutions. We keep the process frictionless, allowing you to focus on other aspects of your project.
Olander has Unmatched Expertise
We have been serving advanced technology and mission critical projects in the Silicon Valley and globally for more than 55 years. Our team has
the necessary experience to help with inventory management, fastener solutions and much more.
Olander is a Family
We are a third-generation family business and we think of our company and our customers as part of that family. We value the relationship
we build with our customers. We are committed to providing legendary service by listening to and learning from our valued customers
and partners.
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