Human experience design

agency crafting digital

solutions for growing brands
and business.
Our clients are the companies and startups who make
the world go round – they treat diseases, move parcels,
insure cars, process payments, create jobs, rent homes
and publish news. Vast and complex businesses like
these need digital experiences that are just as people-
friendly as they are robust and scalable.

Our specialized team of designers, developers,

illustrators and project managers work with streamlined
processes to break through organizational roadblocks.
We translate research into solutions, crafting thoughtful
and unified brands, apps, websites, interfaces and
systems. Through challenging core assumptions, we
shape the products and services that improve the lives
of thousands every single day.
Our
Projects
The Hub —

Levelling up the brand

experience for Scandinavia’s
most innovative startup
incubator.
Branding The Hub
Style exploration
The Hub is a community platform tailored to the needs of growth startups in Denmark, Sweden,
Identity development Finland, Norway and Northern Ireland. A partnership between Danske Bank and Rainmaking, it
serves more than one million people across the Nordic region. The Hub connects entrepreneurs,
Brand guidelines
applicants and investors to free resources, including recruitment tools, funding, events, and
Digital and print applications expert advice.

Human Experience Design

Problem
Marketing website
The Hub needed to find a better way to communicate their offering to their various audiences,
Application and startups platform each with their very different needs and cultures. From twenty-something graduate students in
Newsletter modules Stockholm looking for their first job to seasoned investors in Belfast looking for their retirement
fund — The Hub needed a brand experience that could both serve the needs of everyone in the
Style guide
startup ecosystem whilst connecting them in meaningful ways.

Development

Front-end development
Solution
Balkan Brothers created a scalable new brand identity, website and web application that can
Website development
grow seamlessly with The Hub’s ever-expanding user base.
Responsive interface development

Quality assurance
69%
applicants increase in the quarter
following the launch of the new brand
4.2m
views this project got across our
social media networks
The Result
In the quarter following the launch of the new brand, The Hub saw job
applications made through the site increase by 69%, as well as a growth in
startup profiles of more than a third.
“Data and user research have been a fundamental part in creating a new
communication framework. The result is a new brand platform that embodies
the Hub’s values and vision.”
— Joe Lesina, CMO at the Hub
“Working with Balkan Bros., has helped us deliver creatively
on multiple projects through the years. Their work has always
been fantastic, and we hope to work with them in the future.”
Kasper Vardrup
— Founder and Partner at Rainmaking
Wibbitz —

Transforming the product,

website and brand for video
creation company Wibbitz,
setting them up for success.
Branding
Style exploration
Identity development
Brand guidelines
Wibbitz
Wibbitz is a content creation company, based in New York, Paris, London and Tel Aviv, and with
$40m in funding. They create tools that empower any team to produce professional short-form
videos.

Digital and print applications

Problem
Human Experience Design When Wibbitz launched in 2011, their video editing tools were designed with content publishers
Marketing website in mind. But since then, the demand for short-form video content has exploded. Now, employees
in myriad different teams, roles and industries — far beyond just publishing or marketing — rely
Newsletter modules on Wibbitz’s user-friendly applications to meet their video content needs.
Design system
Wibbitz needed a brand that better reflected these customers, and with the ability to compete in
Illustrations
new global markets and support the launch of new products; Studio, Lightbox and Wavi.
Animations

Development
Solution
Wibbitz partnered with Balkan Brothers to completely rebrand and launch Wibbitz’s new
Front-end development
website, marketing platform and product suite.
Website development

Custom Wordpress CMS

implementation
Color system

Hilary Kay
CMO

name@wibbitz.com
+1-202-555-0156
wibbitz.com
Online design system
151%
Increase in website sessions
comparing 5 months before and after
launch
106%
Increase in conversion rate
comparing 3 months before and after
launch
51%
Additional increase in conversion rate
6 months after launch, due to
continuous optimizations
The Result
“With our new visual branding and language in place, the new Wibbitz brand
clearly captures the essence of our current and target customer base, our
employees, and our values. It will allow us to scale operations for our new
product line, and expand our reach across new industries, countries and
enterprise clients as the demand for easy video creation continues to rise”.
— Sara Hughes, Director of Content at Wibbitz
“Finding the right agency to work with is a daunting task, but
we absolutely found the right team with Balkan Bros. Each
person on the team is talented, resourceful, and genuinely
cared about delivering something we would love. We'll no
doubt be working with them on future projects.”
Hilary Kay
— CMO at Wibbitz
Progressive Insurance —

Streamlining the digital

experience for one of the biggest
insurers in the US.
Human Experience Design Progressive Insurance
Style exploration
Established in 1937, Progressive is one of the largest insurance companies in the US, providing
Creative direction car, home, life insurance and more to millions of customers in every state.

User Interface design

Product design
Problem
Marketing website
Progressive invited us to join forces with their in-house teams to reinvent one of their most
critical (and complicated) digital infrastructures — the quotation engine. Progressive wanted to
Development improve the user experience of obtaining and managing quotations for both employees, agents
and customers.
Front-end development

High fidelity prototyping

Optimization and testing Solution

Acting as an extension of Progressive’s team, we worked to design, test and iterate hundreds of
different UX and UI solutions for both the internal agent-facing and customer-facing quotation
interfaces.
90% The Result
Progressive are known to pride themselves on the quality of their digital
satisfaction rate during user tests and experiences. This, coupled with insurance being such a complicated product
focus groups
and with so many users to consider, rigorous testing and iterative design was
absolutely essential to the success of our work in this partnership. User testing
and focus groups across the board reported a 90% satisfaction rate with our
30.000 solutions.

agents using the quoting app daily

“We've done user testing and focus

5 years groups for the designs created by
ongoing partnership with Balkan Brothers. The results show that,
Progressive’s product and design
teams nine times of ten, their work is
outstanding.”
Tom Nolan
— Experience design & Innovation leader
at Progressive Insurance
Otsuka Pharmaceutical —

Partnering with healthcare

researchers to improve patient
communications.
Branding
Style exploration
Identity development
Visual language + Art direction
Human Experience Design
Style exploration
Creative direction
User Interface design
Product design
Marketing website
Illustrations and animations
Development
Front-end development
Website development
Responsive interface development
Optimization and testing
Otsuka Pharmaceutical
Otsuka is a global holistic healthcare company. Originally founded in Japan in 1921, today their
international network comprises more than 150 companies and 40,000 employees across Asia-
Pacific, America, Europe, and the Middle East. This long-term partnership saw Balkan Brothers
collaborate with Otsuka’s US-based innovation team, who use digital technology to find new
ways to improve their clinical trial and research processes.
Problem
Otsuka’s internal team were missing the skills to bring their vital digital innovations to life.
Through research, strategy, designing and prototyping, we partnered with Otsuka over several
years to improve their clinician-patient communications and help researchers to do their work
safer, faster and smarter.
Solution
Our partnership with Otsuka resulted in the design and prototyping of four different products,
each one helping to solve a different research goal or procedural pain point in the clinical trial
process.
Disclaimer: Certain aspects of the design work presented here have been modified in order to
protect patient privacy. Any health data displayed is fictitious. This showcase does not represent
the prodcuts from Otsuka Pharmaceutical in it’s entirety.
4 The Result
successfully launched in-house and
market-ready products
3 years
ongoing partnership with Otsuka’s
innovation department
Building technology for healthcare presents a unique set of challenges. We
developed and maintained robust internal processes to ensure we could
comply with Otsuka’s rightly rigorous legal and data management standards.
Yet, this ongoing partnership proves that our core belief in simple, useful and
beautiful solutions is a recipe for success no matter what the sector.
We approach every Otsuka project holistically, bringing each prototype up to a
market-ready standard complete with bespoke branding, interface design and
final development.
“At Otsuka, we are proud of our commitment to developing
innovative solutions. At the heart of our work is addressing
mental health disorders and supporting patients and
caregivers…”
— Andrew Wright, vice president of Digital Medicine for Otsuka.
Quote given for Otsuka News
How can we
help you?
Our approach —

We shape brands through a process of exploration

and investigation.

We design to simplify. Fostering a human-centric

ideology to achieve lasting solutions.

Backed by modern technologies. We build products

that improve functionality, stay relaible, and evolve
with time.

Like the world around us and the businesses we work

with, our design practice is always striving to improve.
Our capabilities —
Branding
- Visual benchmarking + exploration
- Brand strategy
- Identity development
- Visual language + Art direction
- Brand guidelines
Human Experience Design
- Marketing websites
- Digital products, Dashboards, UI
- Mobile apps
- Design systems + Style guides
- Prototyping, testing and optimization
- Illustrations + Animations
User Research and Strategy
- Competitive benchmarking
- Analytical data research
- User research, journeys and interviews
- User personas, ideal state user flows
- Wireframes
Development and Prototyping
- Front-end development
- Website development
- Responsive interface development
- Custom Wordpress CMS implementation
- Quality assurance
We’ve developed three
specific use cases where
our approach and expertise
combined help businesses
to truly excel.
Helping brands reach their
customers
There comes a time when every business needs to pivot its proposition, break a new
market, launch a new product or just hit bigger targets, and we build the brands that are
capable of achieving these goals. Via smart strategies and standout visual identity design,
we can expand your digital reach and help you create lasting bonds with your customers.

TheHub — Re-branding the largest ShipBob — Defining a new consumer NuxtJS — Helping the Vue framework
startup platform in North Europe. focused visual language for the from France to level up their
International 3PL service and marketing game with a new brand,
shipment provider. strategy and website.
Crafting digital products for
everyday use
We can build new digital products from the ground up, or upgrade existing ones to cope
with new demands and a growing user base. Using extensive research, data and testing
we design and deploy human centric experiences that are intuitive and easy to use.

Progressive Insurance — Building Iconosquare — Redesigning a social Otsuka Pharmaceutical —

market-ready products with the media platform from pixel zero. Prototyping and launching four
largest car insurance company in the different products for the second
USA. largest healthcare company in Japan.
Empowering inhouse teams
with best-in-class tools
We offer package solutions to help fast growing companies scale up their website in line with their expanding workforce
and customer base. Following a process of brand, UX and UI exploration, we implement customized, user-friendly CMS
solutions and connect them to your favorite marketing and CRM platforms. This adaptable, super-fast, SEO friendly
upgrade lets your content team get back to what they do best.

Rainmaking — Helping a corporate Wibbitz — Transforming the product, Assembly Payments — Crafting a
innovation company expand its website and brand for video creation future-proof website for one of
industry reach through a modular company Wibbitz, setting them up for Australia's fastest-growing fin-tech
WordPress environment. success. companies.
Who
are we?
Our way —

We are designers, strategists, researchers, animators,

illustrators, developers, and project managers partnering with
design leaders of tech brands and growing businesses to
create simple, useful and scalable digital solutions.

We are a remote team with members and collaborators

working together from Croatia, France, Philippines, Slovakia,
Lithuania, United Kingdom, Netherlands, and the United
States to provide a valuable global perspective on our work.

Our core team are based in Krk, Croatia. We work with our
clients almost exclusively on a remote basis, something that’s
never been as easy and efficient as it is today, thanks to our
streamlined working processes. We’re proud to say our clients
come to us from all around the world.
Our team —

We’ve got Matej, Filip, Marino, Adrian,

Dalibor, Tomi, Wesley, Donny, Stefan, Vicente,
Matthew, Raphael, Rokas, Julius, Stephan,
Lucas, Goutham, Kate, and Michaela to
discover insights, cut through noise,
implement change, shape brands, simplify
experiences and bring value to our clients,
partners, and users world-wide.
Our clients —
Challenge your core
assumptions.

Contact us at
info@bb.agency
 Kraj. End. Fin. Lõpp
Ende. . Ukuphela