Som-Num Brand Guidelines

SOM-NUM BRAND GUIDELINES 2020
som-num
sleep that's uniquely you.
pg 01 / 22
Content Outline
som-num Philosophy 03 Font Variations 13

Logo Variations 07 Font Hierarchy 14
Logo Elements 08 Brand Colors 15
Proper Use 09 Color Palette 16
A Guide to Fonts 11 17
Image Guidelines
pg 02 / 22
SOM-NUM
sleep that's
uniquely you.
Now with a shopping experience
completely tailored to you.
pg 01 / 22
SOM-NUM
Helping you fall asleep comfortably

WITH BLUETOOTH
Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience. It serves a variety of purposes, making presentations
powerful tools for convincing and teaching. To create a stunning presentation, it's best to simplify your
thoughts. Start with an outline of topics and identify highlights, which can be applied to whatever subject you
plan on discussing.
pg 01 / 22
SOM-NUM COSMETICS PHILOSOPHY
VIBRANT
Presentations are communication tools
that can be used as demonstrations,
Presentations are communication tools that can lectures, speeches, reports, and more. It
be used as demonstrations, lectures, speeches, is mostly presented before an audience.
reports, and more. It is mostly presented before
an audience. It serves a variety of purposes,
making presentations powerful tools for
convincing and teaching. To create a stunning
presentation, it's best to simplify your thoughts. FUN
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. It
is mostly presented before an audience.
pg 05 / 22
ALL ABOUT SOM-NUM
Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. It is mostly
presented before an audience. It serves a variety of purposes,
making presentations powerful tools for convincing and teaching.
FRESH NATURAL CAREFREE

Presentations are communication Presentations are communication Presentations are communication
tools that can be used as tools that can be used as tools that can be used as
demonstrations, lectures, speeches, demonstrations, lectures, speeches, demonstrations, lectures, speeches,
reports, and more. It is mostly reports, and more. It is mostly reports, and more. It is mostly
presented before an audience. presented before an audience. presented before an audience.
pg 06 / 22
LOGO VARIATIONS
THE THREE TYPES
s -n
som-num s -n
MAIN LOGO ALTERNATE ALTERNATE
Presentations are communication Presentations are communication Presentations are communication
tools that can be used as tools that can be used as tools that can be used as
demonstrations, lectures, demonstrations, lectures, demonstrations, lectures,
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.
pg 07 / 22
LOGO ELEMENTS
Presentations are communication tools that can be WORD MARK

used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before
som-num
an audience. It serves a variety of purposes,
making presentations powerful tools for
convincing and teaching.
LOGO MARK
s -n
pg 08 / 22
PROPER USE
DO'S AND DON'TS
s -n
som-num
som-num som-num
DO NOT change the color. DO NOT add shadow DO NOT rotate the logo DO NOT put logo on
Use colors in the palette. or any effects. too crowded background
pg 09 / 22
LOGO USAGE
PROPER PLACEMENT
PACKAGING DIGITAL ASSETS APPS
som-num som-num som-num

som-num som-num
som-num
pg 10 / 22
A GUIDE TO FONTS
Main Typeface Presentations are communication tools that can be used

as demonstrations, lectures, speeches, reports, and
FOR HEADERS more. It is mostly presented before an audience. It
serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Tenor abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Sans A brown fox jumps over the lazy dog
pg 11 / 22
A GUIDE TO FONTS
Presentations are communication tools that can be used

Secondary Typeface as demonstrations, lectures, speeches, reports, and
FOR SUBHEADERS more. It is mostly presented before an audience. It
serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Open abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Sauce A brown fox jumps over the lazy dog

A brown fox jumps over the lazy dog
pg 12 / 22
SOM NUM BRAND GUIDELINES 2020
FONT VARIATIONS
Pairings to use PAIRINGS TO USE Pairings to use

Presentations are communication tools Presentations are communication Presentations are communication
that can be used as demonstrations, tools that can be used as tools that can be used as
lectures, speeches, reports, and more. It demonstrations, lectures, speeches, demonstrations, lectures, speeches,
is mostly presented before an audience. reports, and more. It is mostly reports, and more. It is mostly
presented before an audience. presented before an audience.
pg 13 / 22
BRAND COLORS

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
HEX CODE RGB: HEX CODE RGB: HEX CODE RGB:

#00000 100 100 100 #00000 100 100 100 #00000 100 100 100
CMYK: CMYK: CMYK:

80 80 80 80 80 80 80 80 80 80 80 80
pg 15 / 22
COLOR PALETTE
MAIN COLORS
SECONDARY COLORS
pg 16 / 22
IMAGE GUIDELINES
Create an
emotional
connection
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience.
Evoke fun
pg 17 / 22
SOM-NUM APP
Clean and
simple s -n s -n s -n
Intuitive
Experience
pg 19 / 22
SOM-NUM MERCHANDISE
Bold and Clear
Easily noticeable
s -n
s-
n
som-num
pg 20 / 22
SOM-NUM LAYOUTS

demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
Easily
readable s -n som-num
555 Queen St . W 555 Queen St . W
Toronto CA Toronto CA
1-800-123-4567 1-800-123-4567
@ som -
numCA @
info - som .
num ca @ som -
numCA @
info - som .
num ca
www.som-num.ca www.som-num.ca
pg 21 / 22
CONTACT INFORMATION
How to reach out PHONE NUMBER

1-800-123-4567
EMAIL ADDRESS
info@som-num.ca
WEBSITE
www.som-num.ca
pg 22 / 22

Som-Num Brand Guidelines

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SOM-NUM BRAND GUIDELINES 2020

sleep that's uniquely you.

som-num Philosophy 03 Font Variations 13

Helping you fall asleep comfortably

SOM-NUM COSMETICS PHILOSOPHY

ALL ABOUT SOM-NUM

Presentations are communication tools that can be used as

FRESH NATURAL CAREFREE

THE THREE TYPES

Presentations are communication tools that can be WORD MARK

DO'S AND DON'TS

som-num som-num som-num

som-num som-num som-num

som-num som-num som-num

Main Typeface Presentations are communication tools that can be used

Sans A brown fox jumps over the lazy dog

Presentations are communication tools that can be used

Sauce A brown fox jumps over the lazy dog

Pairings to use PAIRINGS TO USE Pairings to use

Presentations are communication tools that can be used as

HEX CODE RGB: HEX CODE RGB: HEX CODE RGB:

CMYK: CMYK: CMYK:

Bold and Clear

Presentations are communication tools that can be used as

How to reach out PHONE NUMBER

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