Pfizer Innovative Health Brand Guidelines Aug 2016

Pfizer Innovative Health Brand Standards
Sub Header Placeholder
Pfizer Corporate Brand Standards

Pfizer Innovative Health Branding
August 2016
Version 1.1 August 2016 1

Copyright © 2016 Pfizer. All rights reserved.
Table of Contents
User Groups 03
Brand Management 04
Signature Hierarchy 05 APPLICATIONS 31
Posters 32
PowerPoint: Pfizer Innovative Health 33
PFIZER INNOVATIVE HEALTH SIGNATURE 06 PowerPoint: Pfizer Innovative Health | For External Use 34
Pfizer Innovative Health Signature 07 PowerPoint: Business Group Signatures Option 1 35
Pfizer Innovative Health Signature: Variations 08 PowerPoint: Business Group Signatures Option 2 36
Pfizer Innovative Health Signature Formats: On Screen 09 PowerPoint: Business Group Signatures | For External Use Only 37
Pfizer Innovative Health Signature Formats: Clear Space and Minimum Size 10 A4 Offset Letterhead: Pfizer Innovative Health Option 1 38
Pfizer Innovative Health External Signature and Minimum Size 11 A4 Offset Letterhead: Pfizer Innovative Health Option 2 39
Pfizer Innovative Health Signature: Don’ts 12 A4 Offset Letterhead: Pfizer Innovative Health | Business Group Signature 40
Pfizer Innovative Health Signature: Lockups 13 A4 Digital Microsoft Word Letterhead: Pfizer Innovative Health Option 1 41
Pfizer Innovative Health Business Group Signatures 14 A4 Digital Microsoft Word Letterhead: Pfizer Innovative Health Option 2 42
Pfizer Innovative Health Business Group Signatures: White 15 A4 Digital Microsoft Word Letterhead: Pfizer Innovative Health Option 3 43
Pfizer Innovative Health Business Group Signatures: Black 16 A4 Digital Microsoft Word Letterhead: Business Group Option 1 44
Business Group Signatures: Clear Space and Minimum Size 17 A4 Digital Microsoft Word Letterhead: Business Group Option 2 45
Business Group Signatures: Country Lockups 18 Email Signature: Primary Signature 46
Business Group Signatures: Internal Medicine Therapeutic Areas or Email Signature: Business Group Signature 47
Enabling/Platform Functions 19 Email Signature: Primary + Culture 48
Business Group External Signatures and Minimum Size 20 Email Signature: Group + Culture 49
Pfizer Innovative Health Signature and Business Group Signature: Colors 21 Corporate Advertising 50
Primary Font 22
Display Font 23
System Font 24
PFIZER INNOVATIVE HEALTH CULTURE SIGNATURE 25

Pfizer Innovative Health Culture Signature 26
Pfizer Innovative Health Culture Signature: Colors 27
Pfizer Innovative Health Culture Signature: Clear Space and Minimum Size 28
Pfizer Innovative Health Culture Signature: Don’ts 29
Signature Colors 30

User Groups
There are three main groups of users who will use these standards. Based upon the
following criteria, determine to which group you belong. Then, observe those rules
that apply:
General Users
General users make use of predesigned templates; however, for those interested,
the information included here is an excellent aid to understanding the principles at
work in Pfizer Innovative Health communications pieces.
Communications Professionals
Communications professionals work within Pfizer Innovative Health to develop
communication pieces for the group on a daily basis. These samples provide
guidance for creating variety while staying on-brand.
Design Agencies
Design agencies partner with Pfizer Innovative Health via a structured creative
process to develop materials. Agencies provide expert design application skills,
strategic advice, and broad conceptual abilities. They will find this information to
be an excellent starting point for the development process.

Brand Management
Who to ask:
Jeannine Bambrick
jeaninne.bambrick@pfizer.com
484.865.5236
Jessica LoCicero
jessica.locicero@pfizer.com
212.733.4660
Elizabeth Golden
elizabeth.golden@pfizer.com
212.733.9551

Signature Hierarchy
The Pfizer Innovative Health signature and system is representative of Pfizer’s innovative business,
made up of six business groups. The system has been functionally designed to assist in the
visual identification and origination of communications assets shared within the hierarchy of the
innovative business infrastructure.
Pfizer Innovative Health Signature

The Pfizer Innovative Health signature establishes the umbrella business unit. For regions and
markets, the signature may pair with the region/market name as prescribed within the brand
guidelines.
Group Signatures
Business Group signatures establish the six businesses beneath the Pfizer Innovative Health umbrella.
Each signature is treated in a distinctive visual manner that is unique to each business. Group
signatures are used on all communications originating from one of the six businesses.
The six businesses beneath the Pfizer Innovative Health umbrella are as follows:
1. Consumer Healthcare
2. Inflammation & Immunology
3. Internal Medicine
4. Oncology
5. Rare Disease
6. Vaccines
Country designations should be used in conjunction with group signatures (as prescribed by the
brand guidelines).


The Pfizer Innovative Health signature establishes the umbrella business unit. The
lockup of six colored dots is a reference to the six groups that comprise Pfizer’s
innovative business. Placed next to the Pfizer Innovative Health group name, the
lockup communicates an alignment with Pfizer’s purpose.

Pfizer Innovative Health Signature: Variations
These versions of the signature are provided as

scalable vector artwork (EPS).
EPS format allows high-quality print reproduction.

EPS files can be scaled to any size without sacrificing
image quality. You may use these files in page
layout and graphics programs for print projects.
Additionally, EPS format files may also be used to
create files in any of the other image formats at
exactly the sizes required.
The signatures shown are for internal use only.
Full Color White Black

Use this version when the application requires a full Use this version when the application requires a Use this version when the application requires a
color mark. simplified mark in white and the background is too simplified mark in black (e.g., fax sheet, premium
dark to allow use of the preferred mark or the full color items, small sizes, silkscreen, etc.).
alternate version (e.g., reverse applications, premium
items, small sizes, silkscreen, etc.).

Pfizer Innovative Health Signature Formats: On Screen
On-Screen Signatures
These versions are used for all desktop and on-screen
applications.
RGB signature files are provided in JPG and PNG file

formats in 2” sizes. These versions are also provided
as scalable vector artwork (EPS). Additionally, EPS
format files may also be used to create files in any
of the other image formats at exactly the sizes
required.
Use JPG format signatures for PowerPoint®

presentations, Microsoft® Word® documents, and
other office applications. You may use JPG files for RGB (positive) RGB (reverse)
printing on low-resolution printers such as laser or This is the preferred version for internet, video, TV, Use this version when the application requires a
ink-jet printers. JPG format signatures are never email signatures, Microsoft applications, etc. simplified mark in white and the background is too
used for high resolution printing, and they are never dark to allow use of the preferred mark.
scaled to larger sizes.
Use PNG format signatures for higher-quality

laser print reproduction (Microsoft® Word® and
PowerPoint®), screen and web applications where
a higher quality signature may be needed. They
can be scaled down in size, but they are never
scaled to larger sizes. Additionally, use PNG files
when transparent backgrounds are required, such
as websites and when placing the signature on a
background that is not white.

Pfizer Innovative Health Signature Formats: Clear Space and Minimum Size
Clear Space
Always surround the signature with the amount
of clear space shown to ensure that the signature
is easily identifiable as well as visible and legible
wherever it appears.
Clear space is the minimum “breathing room”

maintained around our signature. It also defines the
minimum distance between the signature and the
edge of a printed piece. The clear space around our
signature is equal to the height of the signature.
Do not position any text, graphic elements, or other
visual marks inside the recommended clear space.
Please note that this distance may sometimes

be adjusted for select online or exterior signage
applications where space is limited.
Scaling the Pfizer Innovative Health Signature

EPS signature files may be scaled to any size
necessary for the application, as long as the
minimum size requirements are met. For most
applications, the signature will be sized at heights of
less than 1”.
Minimum Size
Minimum size refers to the smallest allowable
signature size. The signature is available in one size
that can be scaled down to a minimum size of 0.35”
high for the preferred signature.
0.35 inches

Pfizer Innovative Health External Signature and Minimum Size
Signature Usage
Pfizer Innovative Health signature can be used in
more formal external presentation settings.
Scaling of the External Use:

less than 1”.
Minimum Size
0.2 inches

Pfizer Innovative Health Signature: Don’ts
Ensure that the Pfizer Innovative Health signature is

clearly recognizable by using it properly, and do not
alter under any circumstance. Consider the signature
version and the background it is placed on to provide
the best legibility. The examples show various uses Pfizer
to avoid.
Please note that our signature is a distinctive

mark and should never be used as a word within a
sentence.
DO NOT change the signature’s color. DO NOT change the signature’s DO NOT add drop shadows or other
proportion. effects to the signature.
Clinically tested
DO NOT outline the signature. DO NOT rotate the signature. DO NOT lock up product identifiers or
product descriptions with the signature.
DO NOT place the signature on DO NOT remove the words from the DO NOT crop the signature.
a complicated background or a mark.
background that reduces its legibility.
DO NOT use the signature in a holding

box or other shape.

Pfizer Innovative Health Signature: Lockups
Region Lockups
Use this optional lockup of the Pfizer Innovative
Health signature for regional communications,
as appropriate.
Pfizer Pfizer
Country Lockups
Use this optional lockup of the Pfizer Innovative Innovative
Innovative Health signature for country-specific
communications, as appropriate.
Health Health
Region Name Country Name
Region Lockup Country Lockup

Pfizer Innovative Health Business Group Signatures
Business Group signatures establish the six

businesses beneath the Pfizer Innovative Health
umbrella. Their design, leveraging the dots of the
master signature along with the Pfizer trade name,
directly connect them to the umbrella business
group. Individually, the group signatures allow each
business unit to maintain a unique identity while
aligning with Pfizer’s purpose.
Use this signature to denote communications

originating from a specific business group.

Pfizer Innovative Health Business Group Signatures: White
Use this version when the application requires a

simplified mark in white and the background is too
dark to allow use of the preferred mark or the full
color alternate version (e.g., reverse applications,
premium items, small sizes, silkscreen, etc.).

Pfizer Innovative Health Business Group Signatures: Black
Use this version when the application requires a

simplified mark in black (e.g., fax sheet, premium

Business Group Signatures: Clear Space and Minimum Size
Clear Space
Always surround the Business Group signatures with
the amount of clear space shown to ensure that the
signature is easily identifiable as well as visible and
legible wherever it appears.


Scaling the Pfizer Innovative Health Signature

less than 1”.
Minimum Size
0.4 inches

Business Group Signatures: Country Lockups
Country Lockups
Use this signature lockup to denote the specific
country of origin within a business group.
Pfizer Pfizer Pfizer

Internal Medicine - Country Name Oncology - Country Name Consumer Healthcare - Country Name
Pfizer Pfizer Pfizer

Inflammation &
Rare Disease - Country Name Vaccines - Country Name Immunology - Country Name

Business Group Signatures: Internal Medicine Therapeutic Areas or Enabling/Platform Functions
Use these signature lockups to denote

communications specific to Internal Medicine
Cardiovascular Metabolic, Internal Medicine
Neuroscience & Pain or Internal Medicine Enabling/
Platform Functions.
Therapeutic Area Lockup Therapeutic Area Lockup
Enabling/Platform Functions Lockup

Business Group External Signatures and Minimum Size
Signature Usage
The business group signature shown is an example
and should be substitued for relevant business
groups as needed. External signatures should
be applied to all external facing business group
communications.
Scaling of the External Use:

Business Group Signatures
less than 1”.
Minimum Size
0.2 inches

Pfizer Innovative Health Signature and Business Group Signature: Colors
The color palette is made up of the Pfizer Innovative Primary Color Palette
Health colors.
The use of gradients creates additional colors and

should not be used.
The colors represented on this page have not been Cyan Light Green Pink Orange
evaluated by Pantone, Inc. and may not match the
Pantone system. Consult a Pantone Color Formula C100, M0, Y0, K0 C50, M0, Y100, K0 C6, M99, Y9, K0 C0, M48, Y100, K0
Guide for reference. R0, G174, B238 R125, G186, B0 R224, G19, B131 R248, G151, B29
Hex #00AEEF Hex #7DBA00 Hex #E01383 Hex #F8971D
PMS PROCESS CYAN PMS 376C/375U PMS 219C/PROCESS PMS 144C/U
C/U MAGENTA U
Navy Yellow Black

C100, M88, Y27, K19 C0, M10, Y100, K0 C0, M0, Y0, K100
R30, G55, B108 R247, G212, B23 R0, G0, B0
Hex #1E376C Hex #F7D417 Hex #000000
PMS 288C/280U PMS 109C/108U
Secondary Color Palette
Blue Gray White

C100, M73, Y0, K2 C0, M0, Y0, K60 C0, M0, Y0, K0
R0, G37, B150 R97, G99, B101 R255, G255, B255
HEX #002596 HEX #616365 HEX #FFFFFF
PMS Reflex Blue C/U PMS Cool Gray 10

Primary Font
Pfizer’s primary font is FS Albert. Modern, flexible,
FS Albert Thin
easy to read, open, and accessible, FS Albert
is uniquely suited for a wide range of visual
communications. Multiple levels of typographic
hierarchy are defined both for impact and clarity of
our communications.
FS Albert Thin Italic

When To Use
Use FS Albert for all Pfizer printed communications
where possible. Use FS Albert in rendered form for
online and electronic applications. When use of FS
Albert is not possible, use the recommended system
font (see page 22). The weights shown for FS Albert
FS Albert Light
are approved for use.
Purchasing the Font

Pfizer does not own a company-wide license for FS
Albert, and international copyright law forbids us
from sharing the font both internally and externally.
FS Albert Light Italic

If you are a colleague or vendor who needs to use FS
Albert, a license can be purchased from: (http://www.
fontsmith.com)
Foreign Language Needs

If materials are being produced in a font where
FS Albert
character mapping of FS Albert is not possible,
please use a comparable sans serif font and submit
a sample to brandid@pfizer.com for approval.
FS Albert Italic
FS Albert Bold
FS Albert Bold Italic
Display Font
PDot is a display font designed exclusively for Pfizer.

PDot is derived from the Dot Illustrations style of the
PDot is a display
Pfizer visual system and can be used in combination
with FS Albert. PDot helps to create a unique look
and proprietary narrative feel for the Pfizer brand.
When To Use
Only use PDot in sentence case and for display
purposes at a font size no smaller than 36pts and for
short headlines. Always use the PDot font to knock
font. Always
out to white, and never color the font.
Usage Rights
Pfizer retains the exclusive rights to PDot. When
sharing the font with external agencies, colleagues
should have written agreements that prevent the
usage of the font for projects other than Pfizer’s.
knock out the

The font can be downloaded from the Extranet at:
(id.pfizer.com)
font to white.
ABCDEFGHIJKLMNOPQRSTUVW
XYZ abcdefghijklmnopqrstuvwxyz
!@#$%^&*()_+{}[]|\?.,;’

System Font
Arial Regular
Pfizer’s system font is Arial. Only use it when FS
Albert is not available.
When To Use
Situations where FS Albert cannot be used include
but are not restricted to: Microsoft PowerPoint,
Arial Italic
Microsoft Word documents, or HTML content on web
applications.
Arial Bold
Arial Bold Italic

Pfizer Innovative Health Culture Signature

Pfizer Innovative Health Culture Signature
The Pfizer Innovative Health Culture signature underscores our commitment to

putting patients first, and helping patients manage their health at every stage of
life. The cluster of dots represents the number of lives we impact, the number of
partners we engage, and our business groups. Our shared culture of Patients First:
Think Big, Take Pride and No Excuses keeps us in a growth mindset, and provides a
link between our higher purpose and the daily execution of our strategies.

Pfizer Innovative Health Culture Signature: Colors
These versions of the signature are provided as

scalable vector artwork (EPS).
EPS format allows high-quality print reproduction.

EPS files can be scaled to any size without sacrificing
image quality. You may use these files in page
layout and graphics programs for print projects.
Additionally, EPS format files may also be used to
create files in any of the other image formats at
exactly the sizes required.
Full Color White Grayscale

Use this version when the application requires a full Use this version when the application requires a Use this version only when the application requires a
color mark. simplified mark in white and the background is too simplified mark in gray (e.g., fax sheet, premium items,
dark to allow use of the preferred mark or the full color small sizes, silkscreen, etc.).
alternate version (e.g., reverse applications, premium

Pfizer Innovative Health Culture Signature: Clear Space and Minimum Size
Clear Space
Always surround the signature with the amount
of clear space shown to ensure that the signature
is easily identifiable as well as visible and legible
wherever it appears.
P
P
Scaling the Pfizer Innovative Health Culture

Signature
P
less than 1”.
Minimum Size
0.35 inches

Pfizer Innovative Health Culture Signature: Don’ts
Ensure that the Pfizer Innovative Health Culture

signature is clearly recognizable by using it properly,
and do not alter it in any circumstances. Consider
the signature version and the background it is placed
on to provide the best legibility. The examples show
various uses to avoid.
Please note that our signature is a distinctive

mark and should never be used as a word within a
sentence.
DO NOT change the signature’s color. DO NOT change the signature’s DO NOT add drop shadows or other
proportion. effects to the signature.
Clinically tested
DO NOT outline the signature. DO NOT rotate the signature. DO NOT lock up product identifiers or
product descriptions with the signature.
DO NOT place the signature on DO NOT remove the words from the DO NOT crop the signature.
a complicated background or a mark.
background that reduces its legibility.
DO NOT use the signature in a holding

box or other shape.

Signature Colors
Colors should be used at 100% value in all design Color Palette

elements. The use of gradients creates additional
colors and should not be used.
The colors represented on this page have not been

evaluated by Pantone, Inc. and may not match the
Pantone system. Consult a Pantone Color Formula Cyan Light Green Pink Orange
Guide for reference. C100, M0, Y0, K0 C50, M0, Y100, K0 C6, M99, Y9, K0 C0, M48, Y100, K0
R0, G174, B238 R125, G186, B0 R224, G19, B131 R248, G151, B29
Hex #00AEEF Hex #7DBA00 Hex #E01383 Hex #F8971D
PMS Process Cyan C/U PMS 376C/375U PMS 219C/Process PMS 144C/U
Magenta U
Navy Yellow White

Black
C100, M88, Y27, K19 C0, M10, Y100, K0 C0, M0, Y0, K0
C0, M0, Y0, K100
R30, G55, B108 R247, G212, B23 R255, G255, B255
R0, G0, B0
Hex #1E376C Hex #F7D417 Hex #FFFFFF
Hex #000000
PMS 288C/280U PMS 109C/108U

Applications

Posters
Imagery Assets:
All imagery used should be masked in the circular
forms shown.

PowerPoint: Pfizer Innovative Health
This is a basic PowerPoint® template that can be

used by Pfizer Innovative Health.
The area demarcated can be

customized as needed with
relevant imagery.
The area demarcated for the

culture signature may also be
used for the Pfizer division or
program signature as needed.

PowerPoint: Pfizer Innovative Health | For External Use

used by Pfizer Innovative Health.
The signatures shown are for external use.

relevant imagery.

PowerPoint: Business Group Signatures Option 1

used by groups that fall under Pfizer Innovative
Health.
The Consumer Healthcare signature shown here

is placeholder. Any Pfizer Innovative Health Group
signature may be used in its place.

relevant imagery.


PowerPoint: Business Group Signatures Option 2

used by groups that fall under Pfizer Innovative
Health.
The Consumer Healthcare signature shown here is

placeholder. Any Pfizer Innovative Health Business
Group signature may be used in its place.

relevant imagery.


PowerPoint: Business Group Signatures | For External Use Only
This is a basic PowerPoint® that can be used by

groups that fall under Pfizer Innovative Health.
The Consumer Healthcare signature shown here is

placeholder. Any External Business Group Signature
may be used in its place.

relevant imagery.

A4 Offset Letterhead: Pfizer Innovative Health Option 1
Format
A4
Fonts
Pfizer Inc: FS Albert Bold 10/11 pts.
Address: FS Albert Light 9/11 pts.
Web Address: FS Albert Bold 10 pt.
Set all text u&lc, flush left, ragged right, normal tracking
Use two letter, all capital abbreviations for states
Color
Signatures: Please refer to color specifications in guidelines
Text: Black
URL: PMS Process Blue
Signature Height:
0.35” or 0.89 cm”
Pfizer Logo Height:

0.27” or 0.7cm”
Printing Method:
Offset
Paper:
Bright White 100lb

A4 Offset Letterhead: Pfizer Innovative Health Option 2
Format
A4
Fonts
Color
Text: Black
Signature Height:
0.2” or 0.5 cm”
Printing Method:
Offset
Paper:
Bright White 100lb
4.75 cm

A4 Offset Letterhead: Pfizer Innovative Health | Business Group Signature
Format
A4
Fonts
Color
Text: Black
Signature height:
0.39” or 1 cm”
Pfizer Logo Height:

0.27” or 0.7cm”
Printing Method:
Offset
Paper:
Bright White 100lb
Note: The Consumer Healthcare Business Group signature

is shown for placement purposes, all other group signatures
should follow the convention and spacing show for their
templates.

A4 Digital Microsoft Word Letterhead: Pfizer Innovative Health Option 1




Customizable letterhead areas use the brand font

FS Albert as the typeface. This is the preferred font for
this application and should be used whenever possible.
In the event the brand font is not available, the system

font, Arial, can be used in the prescribed weights.
Firstname Lastname
The signatures shown are for internal use only. Title
Group Name


A4 Digital Microsoft Word Letterhead: Business Group Option 1
Customizable letterhead areas use the brand font

FS Albert as the typeface. This is the preferred font for
this application and should be used whenever possible.
In the event the brand font is not available, the system
font, Arial, can be used in the prescribed weights.

Note: The Consumer Healthcare signature shown here Firstname Lastname
Title
is placeholder. Any Pfizer Innovative Health Business Group Name


A4 Digital Microsoft Word Letterhead: Business Group Option 2
Note: The Consumer Healthcare signature shown here is

placeholder. Any Pfizer Innovative Health Business


Email Signature: Primary Signature
Fonts
Employee Name: Arial Bold 11 pt.
Title: Arial 10 pt.
Division or Business Unit: Arial 10 pt.
Phone & Fax: Arial 10 pt.
Web Address: Arial underlined 10 pt.
Set all text u&lc, flush left, ragged right, normal

tracking
Color
Logo: RGB Full Color
Text: Black
Signature
The Pfizer Innovative Health signature to be used is
not to be paired with any other lockup. (i.e., business
name, region or country)
Spacing: The Pfizer Innovative Health signature is to

be inserted one full Arial 12 pt. return away from the
bottom of the signature block.

Email Signature: Business Group Signature
Fonts
Title: Arial 10 pt.

tracking
Color
Logo: RGB Full Color
Text: Black
Logo or Signature
Business Group signatures or Business Group
country lockups may be used interchangeably in this
area. Please refer to page 17 of the brand guidelines
for examples of specific Business Group lockups.
Note: The Consumer Healthcare signature shown

here is placeholder. Any Business Group signature
Spacing: The Business Group signature or approved

department signature is to be inserted one full Arial
12 pt. return away from the bottom of the signature
block.

Email Signature: Primary + Culture
Fonts
Title: Arial 10 pt.

tracking
Color
Logos: RGB Full Color
Text: Black
Logo or Signature
The Pfizer Innovative Health signature is to be used
with the Culture signature as shown. The Culture
signature may not be used as a standalone.
Spacing: The Pfizer Innovative Health signature is to

be inserted one full Arial 12 pt. return away from the
bottom of the signature block. The Culture signature
is to be inserted one full Arial 12 pt. return away
from the bottom of the first signature.

Email Signature: Group + Culture
Fonts
Title: Arial 10 pt.

tracking
Color
Logos: RGB Full Color
Text: Black
Logo or Signature
Business group signatures are to be used with the
culture signature as shown. The Culture signature
may not be used as a standalone.
Note: The Consumer Healthcare signature shown

here is placeholder. Any Business Group signature
Spacing: The Business Group signature is to be

inserted one full Arial 12 pt. return away from the
bottom of the signature block. The Culture signature
is to be inserted one full Arial 12 pt. return away
from the bottom of the first signature.

Corporate Advertising
For medical congresses, booths, corporate advertising,

etc., where there is a visible external presence, elements
of the new Pfizer Innovative Health branding should be
used.
Branding elements include color palette, typography,

imagery and other visual language outlined in the brand
guidelines. The Pfizer logo with Business Group name
lockup or internal Business Group signatures can be used
in external materials.
The posters shown are examples of external facing pieces.

Please note that the photos and design are for illustrative
purposes only.
Note: The Pfizer Oncology signature shown here is a

placeholder. Any Primary or Business Group signature
may be used.

Pfizer Innovative Health Brand Guidelines Aug 2016

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Pfizer Innovative Health Brand Standards

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Pfizer Corporate Brand Standards

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PFIZER INNOVATIVE HEALTH CULTURE SIGNATURE 25

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Pfizer Innovative Health Signature

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Sub Header Placeholder

Pfizer Innovative Health Signature

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Pfizer Innovative Health Signature

Version 1.1 August 2016 7

Pfizer Innovative Health Signature: Variations

These versions of the signature are provided as

EPS format allows high-quality print reproduction.

The signatures shown are for internal use only.

Full Color White Black

Version 1.1 August 2016 8

Pfizer Innovative Health Signature Formats: On Screen

RGB signature files are provided in JPG and PNG file

Use JPG format signatures for PowerPoint®

Use PNG format signatures for higher-quality

The signatures shown are for internal use only.

Version 1.1 August 2016 9

Clear space is the minimum “breathing room”

Please note that this distance may sometimes

Scaling the Pfizer Innovative Health Signature

The signatures shown are for internal use only.

Version 1.1 August 2016 10

Pfizer Innovative Health External Signature and Minimum Size

Scaling of the External Use:

Version 1.1 August 2016 11

Pfizer Innovative Health Signature: Don’ts

Ensure that the Pfizer Innovative Health signature is

Please note that our signature is a distinctive

DO NOT use the signature in a holding

Version 1.1 August 2016 12

Pfizer Innovative Health Signature: Lockups

Region Lockup Country Lockup

Version 1.1 August 2016 13

Pfizer Innovative Health Business Group Signatures

Business Group signatures establish the six

Use this signature to denote communications

The signatures shown are for internal use only.

Version 1.1 August 2016 14

Pfizer Innovative Health Business Group Signatures: White

Use this version when the application requires a

The signatures shown are for internal use only.

Version 1.1 August 2016 15

Pfizer Innovative Health Business Group Signatures: Black

Use this version when the application requires a

The signatures shown are for internal use only.

Version 1.1 August 2016 16

Business Group Signatures: Clear Space and Minimum Size

Clear space is the minimum “breathing room”

Please note that this distance may sometimes

Scaling the Pfizer Innovative Health Signature

The signatures shown are for internal use only.

Version 1.1 August 2016 17

Business Group Signatures: Country Lockups