SOUND RECORDING STUDIO

Branding
Guidelines

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Scope of the Guidelines
01 Our Brand Ethos

02 Iconography
Key Concepts 03 Our Logo

04 Color Guidance

05 Album Artwork

06 Typography

07 Photography

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Our Brand Ethos

Branding and
the bigger picture.
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. Most of
the time, they’re presented before an audience. It serves a
variety of purposes, making them powerful tools for convincing
and teaching.
 Music is the
Musings shorthand of
About Music
emotion.
—Leo Tolstoy

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Our Values

Quality and value for money

Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more.

Innovation
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more.

Excellent customer service

Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more.
 Our Personality

Daring Imaginative
Presentations are communication tools that can be Presentations are communication tools that can be
used as demonstrations, lectures, speeches, used as demonstrations, lectures, speeches, reports,
reports, and more. and more.

Spirited Up-to-date
Presentations are communication tools that can be Presentations are communication tools that can be
used as demonstrations, lectures, speeches, used as demonstrations, lectures, speeches, reports,
reports, and more. and more.
 Our Brand Assets

The Sound Check

Recording Studio
Identity
A COMPREHENSIVE VISUAL LANGUAGE

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Iconography
Guide to correct icon usage

Minimum and Exterior shapes and Padding requirements

maximum sizes interior corners

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Our logo and
the meaning behind it
The Sound Check Recording Studio Logo
To create a stunning presentation, it's best to simplify your thoughts.
Start with an outline of topics and identify highlights, which can be
applied to whatever subject you plan on discussing. You can then
organize them into your introduction, your main content, and your
conclusion.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Branding milestones
Timeline of significant events

2015 2016 2017 2018 2019

Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Our Logo Before
To create a stunning presentation, it's best to simplify your
thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on
discussing.
Our Logo Now
To create a stunning presentation, it's best to simplify your
thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on
discussing.
 Logo Usage
Primary Logotype
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing.

To create a stunning presentation, it's best to simplify your

thoughts. Start with an outline of topics and identify highlights,
which can be applied to whatever subject you plan on discussing.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Color
Guidance
How to use our brand colors

• Presentations are communication tools that

can be used as demonstrations, lectures,
speeches, reports, and more.

• Most of the time, they’re presented before

an audience. It serves a variety of
purposes, making them powerful tools for
convincing

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Color Palette

HEX CODE RGB: HEX CODE RGB: HEX CODE RGB:

#00000 100 100 100 #00000 100 100 100 #00000 100 100 100

CMYK: CMYK: CMYK:

80 80 80 80 80 80 80 80 80 80 80 80

Primary Palette Secondary Palette Colors in Use

Presentations are communication tools that Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Album Artwork
Showcasing our artists' work

Presentations are communication tools that can be used as

demonstrations, lectures, speeches, reports, and more. Most of the
time, they’re presented before an audience. It serves a variety of
purposes, making them powerful tools for convincing.

To create a stunning presentation, it's best to simplify your thoughts.

Start with an outline of topics and identify highlights, which can be
applied to whatever subject you plan on discussing.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Album Artwork Guidelines
The band's vision
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more. Most of the time,
they’re presented before an
audience. It serves a variety.
C O R P O R AT E B R A N D I N G G U I D E L I N E S
Color
selection
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more. Most of the time,
they’re presented before an
audience. It serves a variety.
Imagery
and style
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more. Most of the time,
they’re presented before an
audience. It serves a variety.
Album
details
Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more. Most of the time,
they’re presented before an
audience. It serves a variety.
SEPTEMBER 2020
 Typography
Type family

Montserrat
Light abcdefghijklmnopqrstuvwxyz
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
Medium
Bold abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
 Typography
Guidelines

Font Size Tracking Leading

Presentations are communication Presentations are communication Presentations are communication tools
tools that can be used as tools that can be used as that can be used as demonstrations,
demonstrations, lectures, speeches, demonstrations, lectures, speeches, lectures, speeches, reports, and more.
reports, and more. reports, and more.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Our Brand Assets

The Sound Check

Recording Studio
Identity
A COMPREHENSIVE VISUAL LANGUAGE

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Photography
Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more. Most of the time, they’re presented before an audience.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Guide to Using Images

Neutral background Use of white space Use of overlays

Presentations are communication tools Presentations are communication tools Presentations are communication tools
that can be used as demonstrations, that can be used as demonstrations, that can be used as demonstrations,
lectures, speeches, reports, and more. lectures, speeches, reports, and more. lectures, speeches, reports, and more.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
Most of the time, they’re presented before
an audience.

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Social Media Assets

Facebook Twitter Pinterest

Really Great Site @reallygreatsite Really Great Site

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Brand Team
The builders of a great brand

Sandra Mullins Leonora Madrigal Camden Michaels

Manager, Brand Equity and Head of Creative and Design Brand Communications
Identity Input Associate

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020
 Keep in touch
THE SOUND CHECK RECORDING STUDIO TEAM

Mailing Address
123 Anywhere St., Any City, State, Country 12345

Email Address
hello@reallygreatsite.com

Phone Number
(123) 456 7890

C O R P O R AT E B R A N D I N G G U I D E L I N E S SEPTEMBER 2020