PROFILE

WE ARE FUGAZI

WHO
OU R S T O R Y S T A R T S H E R E
WE ARE

WE ARE BRAND ARCHITECTS

W E B U I LD ST R A T E GI E S A N D T E LL ST O R I E S
 B R A N D ST RA T EG Y

1 VALUES 2 BRAND NAMING

PROMISE BRAND SLOGAN

PERSONALITY BRAND MESSAGING

BRAND POSITIONING

WHAT
WE DO D E S I G N SY S T EM S

LOGO DESIGN
C OM M U NIC A T IONS

MARKETING STRATEGY
3 4
APPLICATION DESIGN COMMUNICATION PLAN

PACKAGING KEY VISUAL

KEY VISUAL DESIGN VIDEO + PHOTO

WEB DESIGN SOCIAL MEDIA MANAGEMENT

DIGITAL CAMPAIGN EXECUTION

HOW 1. 2.
WE DO DEFINE RESEARCH
THIS IS SCIENCE, IDENTIFY GOALS GATHER REAL-WORLD DATA

NOT JUST FEELS

3. 4. 5.
CONCEPT TEST REPEAT
CREATE SOLUTIONS ANALYZE + IMPROVE OUTCOMES THE PROCESS NEVER ENDS
BR AND
S T R AT EGY
A never-ending, ever-changing
plan to cultivate a successful
brand in order achieve
specific goals.
A great brand strategy involves
all aspects of your business.
It involves a consistent brand
message, strong emotional
connection, and elevated
brand equity.

OLIVAR + GREB CAPITAL MANAGEMENT

 B RA N D
Interviews Competitor Market Values
Analysis Analysis

Promise

Consumer Surveys + Brainstorming Persona

Insight Questionnaires

Positioning

Field Web A/B

Research Analytics Testing Naming

Slogan

Content Brand Social

Audit Audit Listening Messaging
B RA N D Values

Promise
DESI GN SYSTEMS

Visual Guideline Application Design

Digital Design Packaging Design

Persona

Positioning

Naming
CO MMUNI CATI O NS
Slogan
Digital Marketing Strategy Communications Planning

Messaging
Social Media Management Key Visual Systems
D ESIG N
S Y S T EMS
A collection of design components
and standards that reinforce a
common visual language.

C O F F E E SO C I A L
WHY
W E USE Speed
D E S IGN
Eliminate unnecessary decision-making

SY S T EMS Scale
Go from one strategist to a hundred without missing a beat

Innovation
Free up more time to solve more important problems
VISUAL
GUIDELINE
Distinct guidelines on how all
aspects of your company’s brand
will be consumed

BODYCONCEPT
Intro
Brand Positioning
Design Rationale
Logo Usage
Primary Logo
Logo Construction
Minimum Size
Minimum Clearance
Color Variation
Incorrect Logo Usage
Brand Elements
Color Palette
Primary English Font
Secondary English Font
Primary Mandarin Font
Secondary Mandarin Font
Image Style
Incorrect Image Usage
Brand Graphics
APPLICATION
DESI GN
Once your visual guideline is
complete, we can apply it anywhere:
Office Suite Templates
Stationery
Merchandise
Name Cards
Letterheads
Folders
Notebooks

VIVA!
PACKAGING
DESI GN
Packaging design is just as
important as your product. It
attracts your customers at first
glance. It should align with your
visual identity, provide useful
information, and have a
functionality of its own.

SP R E A D T H E B A GE L
DIGITAL
DESI GN
Digital design is inevitable in this
day and age. There are two parts:
Designing with technology and
designing experiences for digital
spaces.

E N T I T Y H E A LT H
COMMUNICATIONS
Connecting with your customers,
building relationships, and
reinforcing brand messages

P O R SC H E
DIGITAL
MARKETING
STRATEGY
Define unique selling points, goals,
and objectives to increase your
reach in digital spaces:
Identify Goals
Research
Potential Customer Profiles
Competitor Analysis

R E LX T E C H N O L O G Y
COMMUNICATIONS
PLANNING
A plan of action to deliver brand
messages through tailored
campaigns:
Define Platforms
Adapt Marketing Strategy
Content Calendars
Production Planning

D O C ’ S B A R B E R SH O P
SOCIAL MEDIA
MANAGEMENT
Produce engaging content, manage
distribution, and maintain rapport
with followers:
Content Creation
Scheduling + Publishing
Engagement
KPI Reports

RELX
KEY VISUAL
SYSTEMS
Creating visual assets for coherent
campaign execution:
Campaign Positioning
Messaging
Legal
Adaptations
Video + Photo

LI T T L E C R E A T U R E S
CHAT
AUTOMATION
We can help implement a chat bot
for your brand to naturally help
support and smooth the customer
service experience.
SOM E FRIENDS

THIS IS
OUR ST OR Y
Contact | info@fugazi.co