DMC Power Academy

Kampus Merdeka DMC

x Power Academy

Fundamental Digital Marketing:

01. Digital Growth Mindset
02. Building Digital Assets
03. Magnetic Funneling
Digital Growth Mindset

Spirituality

Identity

Values

Beliefs

SKILLS

Behaviors

ENVIRONMENT
Digital Marketing
Camp
Kampus Merdeka
“MINDSET SHIFTING”
10 Digital
Mindset for
2023
onward…
1 No Baper
& No Lelet
2
H y p e r -
Adaptable
3 Brand Building in Personal,
Business & Organization
 4 PIVOT
A CHANGE OF AS STRATEGY WITHOUT
A CHANGE IN VISION
5 Balance &
Integration in Life
 Stress & Mental Health
6 Management
7
Networking is not
collecting Contacts,
Networking is about
PLANTING Relationship
 8
Flexible Mindset :
▪ Plan A
▪ Plan B
▪ Plan C
 Attack is the Secret of Defense,
9 Defense is the Planning of Attack
10 Team Chemistry
Brand Building
Brand Building :
Personal,
Business
& Campus Organization Branding :
Influencers

Digital Business Group:

Bisnis Kolaborasi

Personal Branding :
Pebisnis Online
THE PROCESS
The 4D’s of Brand Development

DISCOVER DEFINE DEVELOP DELIVER

Where Are We ? Where Could We Be ? How Can We Get There ? Are We GettingThere ?
Why Are We Here ?

CONTINUAL LEARNING
Activation

Market Analysis
Marketing PR

Competitive
Analysis Branding Idea Direct Marketing
BRAND PLANNING

Self Evaluation
Brand Identity Sales Toolkit
ROLL
Review
Customer OUT
Research Brand Action Plan Website

Annual Report

REVIEW & SET BRAND CREATE BRAND BRING IT

RESEARCH DIRECTION PLATFORM TO LIFE
Personal Branding :
Pebisnis Online

• Discover : Sekarang Posisi gw ada dimana & gw mau kemana

• Define : Menjadi Pebisnis Online yang Produktif & KAYA

• Develop : Ide Besar, Identitas Baru, Brand Actions

• Deliver : Bring it to Life via Digital Platform (IG, TikTok)

Business Branding:
Aplikasi Bisnis K-Mart
Anak-anak muda suka belanja di market place &
• Discover : ecommerce

Menjadi Tempat Belanja Sehat dan

• Define : Membangun Bisnis Online Hebat

Rumah Besar Bisnis Online, Dari kita untuk kita,

• Develop : Content Production yang konsisten

• Deliver : Bring it to Life via Digital Platform

(Market Place, IG, TikTok)
Organization Branding :
Mahasiswa Influencers
• Discover : Dari Mahasiswa menjadi Influencers berdampak

Mahasiswa adalah Universitas yang sangat

• Define : mendukung Kewirausahaan bidang Digital Online
• Ide Besar Mahasiswa sebagai Pusat Incubator
• Develop : Bisnis Online
• Brand Actions dengan Pelatihan dan
Pendampingan dari Power Academy x Dunia
Digital Camp
Bring it to Life via Digital Platform
• Deliver : (IG, TikTok, Youtube)
Membangun Aset Digital
The Flywheel Marketing