ROLE OF DIGITAL MARKETING IN

SOFTWARE COMPANIES
SUBMITTED TO – SUBMITTED BY –
DR. SHALINI GARG ASHISH MEENA
ABOUT SENPIPER TECHNOLOGIES PVT. LTD.

Senpiper is creating the next generation of enterprise systems built on the

foundations of collaboration and ease of use, and we want you to be a part of
our team. We are looking for people with impeccable attention to detail &
someone that takes pride in the quality of work they produce, and most
importantly someone that is eager to learn & grow. We truly believe that this is
a fantastic opportunity to engage in a work environment that values honesty,
humility, hardwork & quality.
Founded in – 2015
 SPECIALTIES OF SENPIPER

• BPM
• Enterprise Software
• SaaS
• On-Premises
• Collaboration
• Low code app builder
ROLES DURING INTERNSHIP

• SEO
• DATA MINING
• ANALYTICS
• CAMPAIGN LEAD
• BRAND BUILDING
 SEO

SEO stands for search engine optimization it is the process of getting

traffic from the free organic, editorial or natural search results on
search engines.
SEO : TAGGING
SEO : IMAGE SEARCH
SEO : GENERAL
 DATA MINING

Data mining is a process used by companies to turn raw data into

useful information. By using software to look for patterns in large
batches of data, businesses can learn more about their customers to
develop more effective marketing strategies, increase sales and
decrease costs.
 ANALYTICS
• Data analysis is a proses of inspecting cleansing transforming and modeling data
with the goal of discovering useful information, informing conclusion and supporting
decision making.
• data analytics is the science of examining the raw data with the purpose of
drawing conclusion about that information.
• Data analytics technologies and techniques are widely use in commercial industries
to enable organizations to make more informed decision
• Data analytics help businesses to increase the revenue, improve operational
efficiency Optimize marketing campaign and response more quickly to emerging
marketing trends and gain a competitive edge over rivals
 CAMPAIGN LEAD

• One of the main objectives of running a Campaign is lead

generation.

• The Process of Capturing and Simulating interest in a service or

product for the purpose of developing leads.

• The Campaign process involves classifying prospective customers

and qualifying their probability to buy in advance of making a
sales.
 BRAND BUILDING

• Brand building involves all the activities that are necessary to nurture a brand
into a healthy cash flow stream for the company after launch
• Advertising does a lot to help build brands
• David Ogilvy said every Ad contributes to make the brand what it is in the
minds of the consumer.
 PROCESS OF BRAND BUILDING OF SENPIPERS

Brand Brand Brand Brand Brand

Assessment Promise Blueprint Culturalization Advantage
• Internal and • Brand story • Creating • Creating a corporate • Create
external visual culture around the communicati
• Brand representa brand by aligning on strategies
assessment promises the staff with the
tion of brand vision and • Leverage
brand mission. the brand
THANK YOU