A study on Digital

Marketing Effects Under the Guidance of

Apeksha Champaneri
on Business
Sales
Performance.

Vaibhav Thakkar (202100620010291)

01
 FLOW OF THE
PRESENTATION

Michael Porter
Research Industrial Company
five force
Methodology Profile Profile
Analysis

Introduction of Analysis &

SWOT Analysis Findings
the Topic Interpretation

Learning/Practical
Recommendations Conclusion Exposure

02
 RESEARCH METHODOLOGY
• In order to increase the traffic approach of the business
organization, Digital Marketing is the most influential method.
• On the other hand, in terms of the corporate world. Digital
Alavi,(2016) Marketing is observed as the utmost extensively used
marketing and advertising aid that has a habit of leaving the
outmoded styles of marketing.

• According to this paper, out of all the techniques that is been

described, SEO is the most important technique for acquiring a
Krpic,Milic and customer organically.
Stannic, (2017) • It also concludes that with the advancement of modern
technologies and devices, even the most traditional
entrepreneurs will cater
. to these forms of digitization.

• The papers suggests that for the growth in digital marketing,

marketer should try to identify the trends and patterns in
consumer’s behavior. The consumers can also post online
Bharti,(2018) feedback through social media.
• Through social media interaction, the businesses can receive
both positive and negative feedback and canal so have direct
contact with their customers. 03
 • Analyze usage of digital marketing and its
effects on business sales performance.
PRIMARY
OBJECTIVE

• To study on preference of digital

marketing in the business.
SECONDARY • To analyze business sales volume after
OBJECTIVE implementing digital marketing.

04
 through descriptive
research design,the
research strategy will be
• Aims at findings the the surveys because it
consumer Awareness will help in gaining
On Digital Marketing insight into the ways
tools. through which the use of
digital marketing can
have an impact on the
perceptions of the
consumers.
SCOPE OF RESEARCH
STUDY DESIGN

DATA
SAMPLING
COLLECTI
PLAN • PRIMARY: Analyse usage
ON of digital marketing and its
• POPULATION: This effects on business sales
study will collect the performance.
data from • SECONDARY:To analyse
business sales volume after
Ahmedabad city only. implementing digital
marketing. 

SAMPLING FRAME: Data would be collected from the

respondents who accept or prefer the digital marketing.
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  Sampling Size: Data would be collected from 100 respondent.
 INDUSTRIAL PROFILE 
 Digital marketing uses a range of strategies to reach customers,
whether the aim is to tempt them into making a purchase, increase
their brand awareness, or simply engage with your brand. 
 Modern digital marketing comprises a broad system of channels,
including: 
 Social media
 Content marketing
 Website marketing
 SEO (search engine optimization)
 PPC (pay per click) advertising

 To achieve the true potential of digital marketing, marketers must

dig deep into today’s vast and intricate cross-channel world to
discover strategies that make an impact through engagement
marketing.
 Engagement marketing is the method of forming meaningful
interactions with potential and returning customers based on the
data you collect over time. By engaging customers in a digital
landscape, you build brand awareness, position yourself as a
thought leader, and place your business at the forefront when the 06
customer is ready to buy.
    MICHAEL PORTER’S FIVE FORCE
MODEL
• This one is obvious, companies compete against each other in the same industry. Depending on how
many rivals there are, the competition is different. If there are only a few firms in the industry, they will
Industry rivalry dominate the price and strategies.

• This lessens the rivalry, if products are diverse, the competition tends to focus on quality, brand
promotion and customer service rather than price. And this defines the entertainment industry exactly, as
you have already read in the Threat of entry section. Quality is a big factor to be allowed to join
Quality rivalry
distribution channels or to get brand awareness.

• In the entertainment industry, the customer has a lot to say. They can influence the entire product. The
entertainment sector is completely dependable on the customers and is willing to change to get more
audience. It was little to do with the price as Porter meant it, but more to do with the kind of products
Relative bargaining power
made.

Power of Suppliers              
      

07
  COMPANY PROFILE

Services offered:
 
The services that they offer are as follows:
 
 Social media marketing.
 Video advertisement.
 Media buying & planning.
 Digital Marketing.
 Website & app development.
 Influencer/ affiliate marketing.
 

088
 S W O
OPPORTUNITI
T
STRENGTHS WEAKNESSES THREATS
• Loss of clients With theES
increasing
•  A better • The existence of
sometimes due to growth of the
understanding other similar firms
absurd client
of the digital internet, advertising • Copyright
demands.
realm. • Losing a client due firms have a lot of difficulties.
• to irresponsible • Agencies
 Demonstrate options to work in the
graphic designer. plagiarizing their
strategic • Loss of sales due digital marketing content.
to lack of sales staff • Advertising budgets
thinking. space.
to promote things. shrinking.
• Increasing the Future probable • The pandemic has
growth in YouTube had an impact on the
usage of "pull
target audience.
interactions" marketing. 09
 INTRODUCTION TO THE
TOPIC
  It's
also
know
n as
online
marke
ting,
refers
to
advert
ising
delive
red
throu
gh
digita
l
chann
els to
prom
Searc Web-
ote Text
h Websi Social Mobil based
brand Email messa D)
engin tes media e apps advert
s and ging
conne
es ising  
ct
potent
ial
custo
mers
using
the
intern
et and
other
forms
of
digita
l
comm
unicat
ion
such
as:

10
ANAYLSIS & INTERPRETATION

Are you aware about the digital

Marketing for your business?

NO

YES

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Which digital media tool are you aware for
business promotion?
Search Engine Marketing(SEM)

Search Engine Optimization (SEO)

Display Advertisements

Social Networking Sites 12

How long are you aware of Digital media tools for Promotion?
0 to 2 years

2 to 4 years

More than 4 years

13
 14 Express your opinion, for Digital Marketing for as a tool for Promotion.!

Strongly
Agree Neutral Disagree
Agree

Builds Brand Awareness and Recognition 59.4% 37.4% 5.9% -

Helps Understand Your Target Customer’s Interests 34.7% 51.5% 13.9% -

rovides Platforms to Tell Your Brand’s Story 37.6% 43.6% 17.8% 1.0%

Helps You Gather Data About Your Audience 30.7% 44.6% 24.8% -

Helps Build Customer Loyalty 36.6% 36.6% 25.7% -

tify and Connect With Potential Business Partners and 35.6% 35.6% 28.7% -
Collaborators

It’s Cost Effective 30.7% 42.6% 24.8% 2.0%

 15 Express your opinion, for Digital Marketing for as a tool for Promotion.!

Strongly
Agree Neutral Disagree
Agree

Makes It Easy to Distribute Content 25.7% 55.4% 18.8% -

Helps You Stay Current With Industry News 32.7% 44.6% 19.8% 3.0%

p You Identify Trends in Consumer Behavior and Opinions 38.6% 41.6% 19.8% -

Helps Drive Traffic to Your Website 28.7% 47.5% 21.8% 2.0%

vides Outlets to Share Company News and Updates 31.7% 42.6% 23.8% 2.0%

Can Help You Do Competitor Research 28.7% 40.6% 29.7% 1.0%

Helps Provide Responsive Customer Service 37.6% 48.5% 13.9% 1.0%

Company Turnover

0 To 1.5 Cr.

50 lakhs to 1 Cr.

1 Cr to 1.5 Cr

More than 1.5 Cr.

16
e
a
r
a
e
b
n
 FINDINGS
o
e
u
s
t
s
t
a
h
n
e
d
d
i
i
n
g
c
i
r
t
e
a
a
l
s
e
m
a
d 17
r
 ss of
the data
RECOMMENDATION
digital
marketi
analysis
we get
ng
S impact
on
to know
that
most of
busines
the
s sales
respond
perform
ents are
ance.
been
From
aware
the
of
study it
digital
has to
marketi
recomm
ng
end that
tools,
,if they
but
are not
might
been
be not
much
aware
aware
how to
about
use it.
the
How to
digital
use the
marketi
e- 18
ng, but
 As per my point of view charges of our services are
too high & as some of our client are flexible to move
C were services charges are low.

O
N
C
L Company has to adopt the credit policy for the clients
who can't able to pay in once, where amount is big or
U should be in two or three installment
S
I
O
N Most of the common Reponses that we heard was
some of the existing client said that services was not
so good as it was committed so company should work
on it.

18
 Learning/Practical Exposure

Get to know about challenges and opportunities for digital marketing in India.
Gain basic understanding of SEO, SEM, SMM, ORM, etc.

Fulfilling each and every requirement of client is very important regardless of

whether that requirement is small or big. I learned how to pitch the client for
meeting. I experienced the corporate feeling which gives me a good exposure.

Digital marketing work is all about a team work and it always try to give best
out of all. Time management is the big management lesson I have learnt as
make individual more divert to words it work. How to do a formal
communication, the way how to communicate with each level of management
to get work done. 20
Thank you!

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