Group Name : All Star

Group Leader
Sharmin Sultana Shetu (182132)

Md. Abdul Gaffar (182127)

Md.Delwar Hossien (182128)

Most. Marufa Akter Tisha (182129)

Sheikh Md.Ibrahim(182127)
 Benefits of Effective Destination Branding
 Key factors for Success
 Understanding your targeted Marketing
 Brand Building Process
 Brand Strategy Framework
 The Brand Pyramid
 DESIGNING THE BRAND ARCHITECTURE
 Internalising the Brand
  Benefits of Effective Destination Branding
 Customer Loyalty

 Commercial Value

 A base from which to co-ordinate private sector efforts

 Destination awareness & demand creation

 A basis for “establishing “ between communication tools

 Image enhancement wider than tourism

 Key factors for Success
 Brand Credibility

 Deliverable

 Differentiating

 Conveying powerful idea

 Ensuring For Trade partners

 Understanding your targeted Marketing
To develop your successful
brand ,destinations initially need to
fully understand their Targeted
customer .However, the branding
process should focus attention on
their key target markets .
Market research should be
undertaken to identify the targeted
customer’s needs & wants ,both in
terms of tangible products such as
accommodation & attraction
intangible experience such as fun
relaxation
 Brand Building Process
• The following are five key phases of building the brand :

• Image investigation , analysis & strategic recommendations

• Brand Identity development

• Brand design

• Brand launch & communication

• Brand Management
 Brand Identity
Development

Brand Design
image
Assessment

Brand Strategy Framework

Brand
Communication
Destination Strategic
Direction

t
Brand Managemen
Who are we, what do we offer , how do you want to be perceived ?
Attributes
values
Personality
Value Proposition
Essence

Where would you like to be ?

Vision
Goals
Competitive
Positioning
The Brand Pyramid
 DESIGNING THE BRAND ARCHITECTURE
Brand architecture is the structure of brands within an organizational entity. It’s related to
portfolio and differentiated from, one another.

Branded House Master Brand Endorsed Brands House of Brands

A Branded House is It include own The product or A house of brand is

a strategy where names and brand division is endorsed the strategy where
many company Identities consumer by the parent the companies
products are sold beliefs and classes. company. brands feel very
under one Ex: Coca- cola, Nike Example different to each
name/branding other.
umbrella. Ex: Microsoft
Ex: Unilever
Internalising the Brand
Brand internalisation as sense making.
Brand internalization means that the brand is communicated to all employees—not just
senior executives.