BGMEA University of Fashion & Technology

Course Title: Presentation Skill

Development
Course Code: AMM1103
Branding Strategies

Submitted To :
Ms. Afroja Sultana
Lecturer
Department of English
BGMEA University of Fashion & Technology
Group Members
Name ID
Md. Rajib Mohon 181-001-111

Rakibul Islam Shifat 181-009-111

Rezvi Ahmed Rafi 181-019-111

Syed Mahir Ali 181-027-111

Sadiqur Rahman Sadip 181-037-111

 According to the American Marketing Association (AMA), a
brand is a “name, term, sign, symbol, or design, or a
combination of them, intended to identify the goods and
services of one seller or group of sellers and to differentiate
them from those of competition.”

Brand
 Name

Slogan

Elements of Logo
Brands
Tone

Character

Packaging
 A brand is a name, term, design, symbol or any other feature that
identifies one seller's good or service as distinct from those of
other sellers.

Brand Name
 Create a Brand
Avatar
Create your brand
5 Steps to archetype

Choose A Generate brand

name ideas
Check the availability of your
Brand Name best brand name ideas

Test your brand name

 A trademark (also written trade mark or trade-mark) is a type of
intellectual property consisting of a recognizable sign, design, or
expression which identifies products or services of a particular
source from those of others, although trademarks used to identify
services are usually called service marks

Brand Trade
Mark

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 A label is describing someone or something in a word or short
phrase. The use of the term is often intended to highlight the fact
that the label is a description applied from the outside, rather than
something intrinsic to the labelled thing.

This can be done for several reasons:

Labeling
 To provoke a discussion about what the best
description is
 To reject a particular label

 To reject the whole idea that the labelled thing

can be described in a short phrase.

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 Packaging has to fulfill a number of important functions,
including communicating the brand and its benefits.

Sometimes packaging can fulfill other functions, such as

serving as part of an in-store display designed to promote the
offering.
Packaging
 Brand equity consists of the marketing effects uniquely
attributable to a brand. Branding is all about endowing
products and services with the power of brand equity.

Brand Equity
Brand equity provides a common denominator for
interpreting marketing strategies and assessing the value of a
brand.
 Brand
Awareness 

Brand
Loyalty
Brand
Association
Levels of Brand
Brand Equity Equity 

Brand
Preference
Perceived
Quality

Brand
Experience 
 It is the extent to which customers are able to recall or
recognize brand under different conditions.

Brand awareness is a key consideration in consumer

behavior, advertising management, and brand management.
Brand
Awareness
 Brand associations are the connections in out minds
between a brand and people, places, things, and
emotions. When a brand and another thought occur
together in anyone’s mind, they neurologically
connect and are more likely to be thought of together

Brand in the future.

Association
 Perceived quality can be defined as the customer's
perception of the overall quality or superiority of a product
or service with respect to its intended purpose, relative to
alternatives.

Perceived  Actual or objective quality: the extent to which the

product or service delivers superior service
Quality
 Product-based quality: the nature and quantity of
ingredients, features, or services included

 Manufacturing quality: conformance to

specification, the "zero defect" goal.
 Brand experience is a type of experiential marketing that
incorporates a holistic set of conditions created by a company to
influence the feeling a customer has about a particular product or
company name.

Brand
Experience Typically handled by marketing or managerial staff, brand
experience is about creating a sensory user experience in order to
become memorable to consumers. By connecting and engaging
with the target audience, this strategy helps convert brand
awareness to brand loyalty.
 Brand preference reflects a desire to use a particular
company's products or services, even when there are equally
priced and equally available alternatives.

It is important to companies because it provides an indicator

Brand of their customers' loyalty, the success of their marketing
tactics, and the strength of their respective .
Preference
 Brand loyalty is the tendency of consumers to continuously
purchase one brand’s products over another.

Brand Loyalty is extremely beneficial to businesses as it

Loyalty leads to repeat purchases by consumers, higher
revenues, and customer referrals.
Brand
Product Category 
Development
Existing  New 
Strategy

Existing 
Product
Brand
Line
Extension

Brand Name 
Extension

Multi

New 
New Brand
Brand

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Brand development strategy is how you go about accomplishing these tasks. To make the task a
bit easier, we’ve broken the brand development strategy into 10 steps.

Consider your overall business strategy

Build your marketing toolkit
Identify your target clients
Implement, track, and adjust
Research your target client group

Develop your brand positioning

Develop your messaging strategy

Develop your name, logo and tagline

Develop your content marketing strategy

Develop your website

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Thank You

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