REPUBLIC OF THE PHILIPPINES SCHOOL OF BUSINESS AND MANAGEMENT

J.H. CERILLES STATE COLLEGE Bachelor of Science in Hospitality Management

PAGADIAN ANNEX Course Syllabus

Course Number: BME 302 Course Title: Strategic Management on Tourism & Hospitality
Unit Credits : 3 Credit Units: 3
Term : 2ND Semester Pre-requisite: BME 301
Google Classroom Code:
VISION MISSION
Leading public higher education institution serving the ● Provide need-based tertiary and advanced programs in Agriculture, Education and allied fields;
ASEAN community with quality, innovative and culture-
sensitive programs. ● Undertake applied research, extension and production services that yield workable and durable solutions to
sector specific challenges, thus improving the socio-economic well - being of identified communities

Institutional GOALS Institutional OUTCOMES GRADUATE ATTRIBUTES Core Values

● Relevant and quality tertiary programs and ● Demonstrate a high level of glocal competence in the workplace.
Glocally- Justice
competent graduates ● Manifest ingenuity in in creating ideas that best address emerging
competitive Honesty
● Enhanced socio-economic productivity, and societal challenges. Innovator Credibility
innovation ● Demonstrate analytical thinking and decision-making skills in Problem-solver Social
● Adaptive and sustainable solutions to community formulating solutions to challenges. Collaborator Responsibility
needs Service-oriented Competence
● Employ desirable interpersonal negotiation skills in establishing
● Continued partnership and community engagement connections between/among partner agencies.
● Heightened and sound fiscal management system ● Demonstrate Professional Readiness and work ethics in the
and entrepreneurship workplace

SBM GOAL PROGRAM OUTCOMES

The School of Business and Management aims to:
● Develop key management skills
● Employability
● Produce food products and services complying with enterprise standards
● Provide food & beverage service and manage the operation seamlessly based on industry standards
● Apply management skills in F&B service and operations

Email: hospitality.management@jhcsc.edu.ph
 ● An introduction to the business world ● Perform and maintain various housekeeping services for guest and facility operations

● Learn about multiple disciplines ● Perform and provide full guest cycle services for front office

This course examines the framework and covers the key principles of law applicable to hospitality, tourism and related industries.
COURSE DESCRIPTION Various legislation on business organization and several international law issues such as consumer protection, product and service
liability, employment and law access to the natural environment will be covered.

By the end of the course, the student should be able to:

● Recognize the various types of law relevant to tourism and hospitality industry, including the concept and sources of law

● Acquire knowledge on the provisions in the Philippine Constitution related to tourism and hospitality

COURSE OUTCOMES ● Obtain information on the various legislation on business organization and several international law issues

● Interpret and apply relevant laws related to tourism and hospitality sectors

● Source information on compliance and related ethical issues in tourism and hospitality sectors and issues which impact the entry
and exit formalities in the Philippines

I. Course Content
Topic
Intended Learning Teaching and Learning Outcomes-Based
(Weekly/Lesson/ Time Frame
Outcomes (ILO) Modalities Assessment Instructional Materials
Chapter)

Face to Face/Blended Laboratory Activities

A. Describe I- THE NATURE OF 3hrs The instructor will ● Lecture- ● PowerPoint

strategic STRATEGIC PLANNING provide the reading
Discussion Presentation
management materials for
- Introduction ● Formative Test ● Case Study - Rubrics
process discussion and solicit
- WHat is ● Learning Insights
B. Discuss the questions and
Strategic Mgt
nature of clarifications. ● Case Studies- ● Video clips
in Tourism &
strategy Palmetto / Jewel
Hospitality
formulation, Company
Industry
Email: hospitality.management@jhcsc.edu.ph
 implementati - Benefits of N/A
on and Strategic
evaluation Planning
activities The instructor
C. Describe the provides inputs on
benefits of the topics given
good
strategic
management

II- INTRODUCTION TO
A. describe the STRATEGY FOR
key TOURISM ,
characteristi HOSPITALITY & EVENTS The instructor will
cs of service ● Lecture-
- SWOT provide the reading
products Discussion
Implementati materials for A. PowerPoint
B. explain the
on discussion and solicit Presentation
characteristi ● Formative Test
- Strategic questions and N/A
cs of THE
Implementati 3hrs clarifications. B. Case Study -
products ● Learning Insights
on Rubrics
- Strategy and ● Case Studies-
the strategic The instructor C. Video clips
Palmetto / Jewel
objectives for provides inputs on
Company
tourism, the topics given
hospitality
and event
organizations.

D. Describe the II - THE BUSINESS 3hrs The instructor will ● Lecture- ● PowerPoint
nature and VISION AND MISSION provide the reading
Discussion Presentation
role of vision materials for
- Mission/ Vision discussions and solicit ● Group ● VMGO Rubrics
and mission
Statements questions and Presentation on
Email: hospitality.management@jhcsc.edu.ph
 statements in Explained
strategic mgt.
- How to
E. Identify the
create mission VMGO
components N/A
and vision clarifications. ● Case Study:
of a
statement ● Case Study Rubrics
mission/vision Writing a case
The instructor
statement - Mission brief on the by ● Video clips
provides inputs on
F. Write a good partner
statement the topics given
mission and components ● Learning Insights
vision
statements

A. Define and III- STRATEGIC 3hrs The instructor will ● Lecture- ● PowerPoint
distinguish OBJECTIVES FOR provide the reading
● Discussion Presentation
TOURISM HOSPITALITY materials and solicit
between
& EVENT questions and ● Learning ● Video Clips
internal and clarifications. The
external ● Insights
instructor provides
methods of inputs on the topics Oral

business given
developmen
t and to N/A
provide
relevant THE
examples.

B. Describe
and provide
illustrations
of the
various types
of merger

Email: hospitality.management@jhcsc.edu.ph
 and
acquisition.

A. Develop an IV- TOTAL QUALITY

understandin MANAGEMENT -
g of total HOSPITALITY &
quality TOURISM MGT.
systems.
- Customer
B. Study the
Focus
roles that The instructor will
- GTRFT
quality plays provide the reading ● Lecture-
- JIT N/A
in each materials and solicit Discussion ● PowerPoint
- Employee questions and
component 6hrs ● Learning Insights Presentation
Involvement clarifications. The
of a firm's ● Essay Rubric
- Recognition & instructor provides ● Essay Quiz
rendition
Rewards inputs on the topics ● Oral Examination
C. Improve
- Teamwork given
productivity
and
motivation,
morale and
engagement
in the team.

(Midterm
Assessment) Conduct class team Field Team Building -Teambuilding Scorecard
3 hrs building and and Capacity
TEAM BUILDING AND -Workshop Materials
workshop Building Workshop
CAPACITY BUILDING
WORKSHOP

Email: hospitality.management@jhcsc.edu.ph
A. Describe how V- ANALYZING A
to conduct COMPANY'S
an external RESOURCES &
strategic- COMPETITIVE
POSITION The instructor will
management
- Nature of assign this topic as a
audit
Internal Audit group report.
B. Discuss -Group Presentation
- Based View Reading materials will ● Group Reporting
important N/A Rubric
- Integrating 6hrs be checked before ● Discussion
forecasting handing it down to -Case Study BB
Strategy & Questions
tools used in Culture the students. Mangler/ BGC
strategic mgt. - Management Instructor will collect
C. Describe - Marketing inputs on the topics
trend toward - Finance/ given
cooperation Accounting
among
competitors

A. Discuss the VI - CRAFTING A

value of STRATEGY The instructor will
establishing - Long Term assign this topic as a
long-term Objectives group report.
● Group Reporting -Group Presentation
objectives - Balanced
Reading materials will Rubric
Scorecard ● DIscussion
B. Identify the 16 be checked before
- Types of 3 hrs N/A
types of handing it down to ● Case Study: -Case Study
Strategies
business the students. Writing a case International Cow
- integration
strategies brief on the by Packers
Strategies
C. Discuss the Instructor will collect partner
- Intensive
recent trends inputs on the topics
Strategies
in outsourcing given
- Defensive
Strategies
A. Describe the VIII- STRATEGY 3 hrs The instructor will N/A ● Group Reporting -Group Presentation
three-stage ANALYSIS & CHOICE assign this topic as a Rubric
- Input Stage
Email: hospitality.management@jhcsc.edu.ph
 framework for - Matching
choosing Stage
among - Decision
Stage group report.
alternative
B. Identify - Cultural Reading materials will ● DIscussion
Aspects of
important be checked before
Strategy
behavioral handing it down to ● Case Study: -Case Study Romulac
Choice
SWOT Matrix the students. Writing a case Inc,/ Plasco
and QSPM brief on the by
Instructor will collect
C. Discuss the partner
inputs on the topics
role of
given
intuition in
strategic
analysis

a. Explain why VII- EXECUTING THE 6 hrs The instructor will N/A ● Group -Group Presentation
strategy STRATEGY- assign this topic as a Rubric
Reporting
implementati Management & group report.
-Case Study Raptec
on is more Operations
● DIscussion
- Nature of Reading materials will
difficult than
Strategy be checked before
strategy ● Case Study:
Implementati handing it down to
formulation Writing a case
on the students.
b. explain why brief on the
- Policies
organizational Instructor will collect by partner
- Resource
structure is Allocation inputs on the topics
more - Managing given
important in Conflict
strategy - Matching
implementati Structure of
on. Strategy
c. Explain how a
firm can
effectively link
Email: hospitality.management@jhcsc.edu.ph
 performance
and pay to
strategies.

A. Discuss the VIII- EXECUTING

importance STRATEGIES:
of annual Marketing, Finance
objectives Accounting, R&D and
Mis Uses The instructor will
and policies
- Nature of assign this topic as a ● Group
in achieving
strategy group report. Reporting
org
implementati -Group Presentation
commitment Reading materials will
on ● DIscussion
B. Compare be checked before Rubric
- Current 6hrs N/A
and contrast making issues handing it down to -Case Study Barracuda
● Case Study:
restructuring - Market the students. Inc
Writing a case
and Segmentation
Instructor will collect brief on the
reengineering - Product
inputs on the topics by partner
C. Plan on Positioning
given
restructuring - Finance
and re- Accounting
engineering Issues
of a product.

A. Define IX- CORPORATE 6 hrs The instructor will N/A ● Group Group Presentation
corporate GOVERNANCE & assign this topic as a Rubric
Reporting
governance ETHICS group report.
-Case Study Apple Inc.
and explain - Major Ethical
● DIscussion
Challenges in Reading materials will - Movie Review Rubrics
why it is used
Hospitality & be checked before
to monitor ● Case Study:
Tourism handing it down to
and control Writing a case
Industry the students.
managers brief on the
- Corporate
strategic Instructor will collect by partner
Governance
decisions - Business Ethics inputs on the topics

Email: hospitality.management@jhcsc.edu.ph
 B. Explain why - Organization
good ethics is al Ethics
good business Program
in strategic given ● Movie Review
management
C. Write a movie
review .

Execution of 3 hrs
Approved Business
Plan

Summative Conduct Summative Face to face Examination

Summative Test
Assessment (Final Test (Printed Material
Examination)

Total No. of Hours 54

II. COURSE REQUIREMENTS:

a. Formative tests
b. Summative tests
c. Group reports
d. Case studies/Case Digest
e. Individual oral/written reports on assigned topics
f. Team Building and Capacity building workshop

III. EVALUATION CRITERIA:

Email: hospitality.management@jhcsc.edu.ph
 Quizzes/ Class Participation - 40%
Assignment/Projects - 20%
Major Examination - 40%
Total 100%
IV. COURSE POLICIES:
1. Attendance
2. Examinations
3. Requirements
4. Oral Presentation and Other Activities

V. REFERENCES:
1. Magpantay, Don Ph.D et al. (2021) Strategic Management in Tourism & Hospitality w/ Total Quality Management. Edric Publishing House, Sta Cruz, Manila,
2. David, Fred R. (2011) Strategic Management : Concepts and Cases. SIngapore: Pearson Education Inc.
3. Ireland, R. Duane et. al (2012) The Management of Strategy, Concepts and Cases. SIngapore : Cengage Learning Asia Pte Ltd
4. Evans, Nigel (2020) Strategic Management for Tourism and Hospitality
5. Thomson, Arthur A. Jr. et al. Strategy Winning in the Marketplace. New York. NY: Mc Graw- Hills Companies Inc.
6. Aboidon, A.J (2010) interface Between Corporate Vision, Mission and Production Operation Management. Global Journal of Management and Business
Research
7. Ekpe, E.O Leveraging Organizational Performance Through
8. Intranet journal http://www.intranetjournal.com
9. MIT Tech Review http://techreview.com
10. Strategy & Magazine How to develop Strategies. Retrieved from http://www.strategy-business.com/

Date Prepared Prepared: Recommending Approval: Approved:

(for old subjects)
Date Revised: (for
newly offered
subjects)
February 2023 LLANEVIE AZEL Z. NIEZ, LPT. MBA JULITO V. MANDAC JR., DM LINA T. CODILLA, Ph.D.

Email: hospitality.management@jhcsc.edu.ph
 Faculty Dean, School of Business & Management Vice President for Academic Affairs

Date Shown: Shown by: Shown to:

February 6, LLANEVIE AZEL Z. NIEZ, LPT,MBA ----------------------------------------------- ----------------------------------------------- -----------------------------------------------

2023 Faculty Student Student Student

Email: hospitality.management@jhcsc.edu.ph