SOCIAL

MARKETI
NG
GROUP 6 :
1. Nguyễn Chí Nghĩa
2. Hoàng Phương Hạnh
3. Thân Thị Thảo
4. Hoàng Kim Sơn
 01 03
BRANDIN BUILD
G CUSTOMER
CONTEN LOYALTY
02
TS marketing
Social INCREASE 04
INTERACTIO Business
N FOR development
WEBSITE
 01.
BRANDI
NG
The product promotion
platform expanding your
client base.
 Building a brand on Social Media that is consistent
with the brand on the website and the offline business
environment is the first step to positioning the brand
in the hearts of users.
What is “brand”&“branding” definition ?
“BRAND is a name, term, design, logo or
any other feature that differentiates one
seller's goods or services from those of
another seller"
—AMERICAN MARKETING
ASSOCIATION (AMA)
“Branding is the perpetual process of identifying,
creating, and managing the cumulative assets and
actions that shape the perception of a brand in
stakeholders’ minds.” 

Production and Design
DIGITAL MARKETING
PLANNING
Each organization/brand has
dedicated marketing
consultants assisting with the
planning of campaigns,
arranging of advertisements,
and also product launches
etc.
MARKETING
CAMPAIGN
Provides sample production,
packaging, advertisement,
and also promotional
Services
voucher design services etc.
Responsible for the
procurement and delivery
services
 HOW TO BUILD A
BRAND?
In the new era of the Internet, what strategies should businesses apply to
build their brand image? Increase
Brand Exposure

Establishing
Brand
Identity Increasing
Website
Traffic
 ESTABLISHING
BRAND IDENTITY

BRAND MISSION
You need to describe specifically
STATEMENT
what the business wants to become
the most in the future.

IDENTIFY TARGET MARKET

You need to build the buyer From there,SURVEY
set up a competitor
AUDIENCE
personas (portrait of the brand survey.
customer) for the brand.
 INCREASING WEBSITE
TRAFFIC

Emphasize the benefits that your

brand brings to customers

Integrate your brand into

”touchpoints” with your customers
 INCREASE BRAND
EXPOSURE
Create Logo
and Slogan for
the brand. Build the
message the
brand
Build wants to
personality convey.
to represent
the brand.

 Sincerity, harmony and consistency are the key to successfully establishing brand
identity.
 You must be the most understanding of your brand
 02
INCREASE
INTERACTION
FOR WEBSITE
a very important and
indispensable part if those who
are interested in social
marketing is increasing
interaction for the website. So
what is User Interaction??
user engagement is when visitors to your website appreciate your
content enough to stick, absorb, and convert
when user engagement is high, you'll find that your best ways to increase user
audience becomes more loyal. You'll notice more return engagement on your website
visits and higher conversions

+ Make your web pages load faster

+ Improve your link structure
+ Break up your content
 make your web pages load faster

# Keep them on your site

and interact with your
various web elements

# Even a one-second drop

in loading speed can harm
user engagement and
conversions

.For example,
Google Analytics offers speed recommendations in the
Site Speed header
GTMetrix , will also give you site speed
recommendations if your site loads slowly
 Improve your link structure

Links must have descriptive link text, and

they must be specific and relevant to
their respective landing pages

Also,a very important thing is Stretch your

text.
Don't expand your text with flimsy stuff, but do
your best to provide quality, informative, and
actionable content that adds value to your
visitors' lives. It's the kind of content that
today's website visitors are more interested in
engaging with.
 and one last thing, break up
your content

Very few people will take the time to read a

block of text, especially a block of text up to
2,000 words in length.
For better results, break up your content using
relevant and keyword-rich subheadings,
bulleted and numbered lists, and plenty of
space between brief paragraphs

15
 03
BUILD
CUSTOMER
LOYALTY
How to build customer
loyalty?
 ENGAGE WITH CUSTOMER VIA
SOCIAL CHANNELS

• Creating their own page on

social network and encourating
interaction .
 METHODOLOGY

• Social media customer service example : Nike

• Solve customer’problems quickly

• Creative a customer loyalty
program
• Assess your customer service
regulary
 OFFER BENEFITS AND
OTHER REWARDS

• Leverage reward and loyalty programs

on your website

• Spotify apps store offers a bunch of

app with loyalty and reward program
like Growave
 04
BUSINESS
DEVELOP
MENT
How Social Networks and Blog
help in Business Development?
 LEARNING ABOUT
CUSTOMER IS EASY

• Customer need
• Hobbies

Just 1 survey and

vote
 RESULTS ANALYSIS

• Help generate lead by letting you

target people who are interested
in the product.

• Have you can help about “

facebook looklike audience”
that targets people who are
smilar in characteristics to your
target market.
 INCREASE SALES

• Help in increasing your sales.

• Able to cash their business using

the power of social media.
 CUT COST

• Running low on budget? Social media

marketing has got you covered

• Very cheap , yet it gives you some promising

results
 CONCLUSIONS-SOCIAL MEDIA
MARKETING

Content is often posted By directing more users

The main goal of
with short clips making to mobile app, your
content marketing is to
the posting process business has more
engage the audience on
easier. opportunities to gain
your own website.
leads.