DIGITAL MARKETING

created by salford.co
 TABLE OF CONTENTS
MARKETING DONE DIGITALLY
TYPES OF DIGITAL MARKETING
TRADITIONAL VS. DIGITAL
WHY BETTER THAN
TRADITIONAL?
KEY PERFORMANCE INDICATOR
DIGITAL MARKETING CHANNELS
ROADMAP
SKILLS NEEDED
 WHAT IS DIGITAL
MARKETING
​

The term digital marketing refers to the

use of digital channels to market
products and services in order to reach
consumers.

Marketing done Digitally.

 TRADITIONAL VS. DIGITAL
MARKETING

Mass communication Precisely-designed

channels segments

One-way messaging Two-way messaging

style

Doesn't offer detailed Super-specific metrics

results

4 Ps: 4 Ps:

Price Content
Promotion Community
Product Connection
Place Conversation
 WHY BETTER THAN
TRADITIONAL?

Large Audience Effective Targeting

Immediate Feedback
Cost effective
KEY PERFORMANCE INDICATOR
Let's achieve our
company's goal!
 l market
a

ing
igit

chan
of d
s

n
e
els yp
t

Website Marketing Content Marketing

Pay-Per-Click Advertising Email Marketing

Social Media Marketing Affiliate Marketing

 ROADMAP
How Can I Become a Digital Marketer?

Find your direction

Target Clients
Freelancing
Referals
Be Consistent
 SKILLS YOU NEEDED

Data
Good with social
Analytics+Google
media
Analytics
DIGITAL MARKETING
-A satisfying and
lucrative career for
creative
professionals Wordpress+basic Basic Design
HTML Sense