Welcome

Digital Marketing Training Institute PUNE

Next generation of Advertisement.
 What is Marketing

• Marketing is a process of Brand Awareness, Promotion, sale of products or services

to Customers who used that Product or Service. This process involves Market
research & customer requirement.
• Traditional Marketing refers to conventional Methods:
• A) Print Media marketing such as Newspaper adv; Banners, pamphlets/flyers,
Magazines, postal letters, Boucher. & Hoardings, Billboards advertising along roads
& Highways.
• B) Electronic Media like Television, Radio.
 What is Digital Marketing

• Digital Marketing is the next age of Marketing using Digital Device/Media to

promote or to connect with targeted Audience globally for Brand Awareness
& Business Development.
• Digital Marketing involves Business Website Development, Business
Developing Websites, social media posts, Display Ads, Ads on a social
network, Ads on Search Engines, pop up Ads, clickbait URL, YouTube
videos, Blogs, E-mail marketing.
Comparison Traditional vs Digital
 Factors Traditional Marketing Digital Marketing

Reach Reach is Reach is more

 Tracking Tracking is Not possible Tracking is Possible
 Targeted Audience Less High
 Communication One way Bidirectional
 Engagement Zero High
 Cost More Low
 Time More Less
 Return Over Investment(ROI) Less More
 Why Digital Marketing

• Digital Marketing helps us to connect with those Audience. With the help of
different tools, we can analyze the costumer’s requirement, tracking is possible
which directly connects us to the Targeted Audience.
• You can reach to the large no of people where boundaries are not the limits. Even
digital marketing allows you to touch a wide range of the untapped market.
• By considering different costumer persona like their age, gender, interest, income,
location, etc. you can tailormade content to grab the attention of Audiences. & if
you target your audience then it is directly proportional to publicity.
• One of the greatest advantages of Digital Marketing is you can directly
interact with the customer through Social Media, comments, live chat,
feedback forms, reviews, ratings. This again gives you the benefit of
understanding customer requirements, engaging costumers.
• Google Analytics gives you the benefit of keep records of customer activity,
like No. of visitors, engage time, clicks on ads, bounce rate; how many
actual purchases are there.

• With the help of these statistics, Results can be easily measured.so no more
waiting unlike in traditional it could be for a month.
• As the cost of traditional one is too high, it cannot affordable for all. Digital
marketing treats every business at some level whether it is a startup
business or an established one. Digital Marketing is very cost-effective.

• Once any website doing well as a content point of view if they are getting
good leads, engaging social media posts, attractive videos. It can give you
brand value.
 Modules of Digital Marketing
 SEO – Search Engine Optimization
 SMO – Social Media Optimization
 SEM – Search Engine Marketing
 SMM – Social Media Marketing
 E-mail Marketing
 Pay per click Advertising
 Ecommerce Marketing
 Content Marketing
 Affiliate Marketing
 Influencer Marketing
 Mobile phone Advertising
Best Marketing doesn’t feel like Marketing.

Thank you
Contact US: 8007777243
Email ID: info@traininginstitutepune.in