Introduction

To
Digital
Marketing
Fundamentals of Marketing
 What is Marketing?
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified
market and the profit potential

In order to motivate people to pay for your product or service, or to consider your organisation superior to your
competitors, you need to create meaningful benefits and value for the consumer.

Central to this entire definition of what marketing is,the concept of value.Value is basically the net sum of all
benefits and costs that a customer has to incur in order to have that offering.

what do I mean by benefits and costs?There are different benefits that the customer gets by the consumption of a
product. Say for example, you might be having a mobile phone with you right now. The mobile phone gives you a set
of benefits. The first and most important benefit that you get from a mobile phone is the fact that you can
communicate with your friends, your family members, and other people in your workspace and your colleges, and in
other places that you go to. So communication is one benefit that you get.Mobile phones today have other benefits
as well. Say for example, you have benefits such as watching, being able to watch a movie when you're sitting on the
train, being able to play a game when you are not finding sleep, being able to find any sorts of entertainment at any
point of time.
Now in order to have all of these benefits, you also need to incur certain costs. What are the costs that you have to
incur? Of course the first and most obvious cost that you have to incur is the cost that you have to pay in order to
buy that device or buy the mobile phone
Industry that is Growing at
rate of 30% every year
Online business industries
Artificial Intelligence
OTT Platforms
Ecommerce
 What is Digital Marketing
Today the world is digitally one. Almost half of the global population is Online. Today we are on Online
from talking to friend to grocery shopping online, Planning holiday destination to explore things
around us. The Online world is very much a part of our daily life.

Digital Marketing is a combination of two words Digital (Electronic Media) + Marketing (Promotion of
product and Services)
Digital Marketing is an act of Promoting Products & Services through digital channels such as Social
Media, Search Engine Optimization, Email Marketing & Mobile Apps. Any form of marketing that
involve electronic device is considered as Digital Marketing
Ex PPC advertising of Shoes
Email coming from popular market place like Myntra
Text Message from Zomato
Banner ad on Amazon for lead generation
 According to CNN
“Globally internet users are spending 6.5hrs on Internet
Everyday “

During Covid the consumption

reached to 12 hrs/day
Website
 What will you get in this
Digital Marketing Course.
There are two Segments Digital Marketing is divided in :
GOOGLE and SOCIAL MEDIA
In GOOGLE

Website Planning and Creation

SEM Google Ads , Tag Manager, Google Ranking, Shopping Ads, Video Ads,

SEO Keyword research, Rank website organically

Email Marketing Using MailChimp sending mails to subscribers and potential customers

Ecommerce Marketing Ecommerce marketing is any marketing effort you do to promote your online store and generate sales.

Affiliate Marketing Affiliate marketing is promoting other people’s product in return of small commission for each sale.

Freelancing Freelancers handle contract work on part-time or full-time basis.

Internet Entrepreneurship Starting online business

Do You Know the
First Digital
Marketing Tool/
Platform ?
 Whoa!
In 1896 first wireless transmission was used.
It took 10 years to reach general public.

The First live broadcast was of an Opera at Met

Guess What??

This live broadcast made more and

more people to buy the Ticket.

This is how Digital Marketing was born

 How Digital Marketing is different
from Traditional Marketing?
Traditional Marketing(offline) Digital Marketing
● Utilizes Media like Newspaper, TV, Billboards, ● Use of Digital Platform Such as YouTube Ads, Facebook,
Magazines for advertising. Google etc.
● Costly ● Cost Effective
● Releasing product among mass audience ● Releasing product among targeted audience
● Difficult to track the potential leads ● Easy to maintain data and track the leads.
● Engagement is low ● Engagement is relatively high
● Conversion is slow ● Extremely fast
● Return on investment is not easy to measure ● Return on investment is easy to measure
● Reach local ● Global Reach
● One way communication:which means, an organization ● Two Way Communication:in Digital Marketing as businesses
communicates about its services with its audiences. can communicate with customers and customers can ask
● Unskippable queries or make suggestions to businesses as well.
● Time boundation ● Skippable
● Static ● Extend Time Limit
● Outbound Marketing ● Dynamic
● A/B testing of Ads
● Inbound Marketing
 What is B2C and B2B Marketing?
B2B stands for business-to-business:Selling products or services to other business. It is the process
where one business sells products or services to other businesses. Ex Having a business of office
furniture, Software, Automobile Parts.
It focuses on the needs, challenges and interest of the business.Marketing decisions are usually
rationally-driven for B2B companies. This means that they want to show companies why they need their
help by pointing out weaknesses in their customers’ strategies and business plans.
B2B marketing strategist can find a hole in another business’ plan, they might be able to sell their
services to fill that hole.

B2C stands for Business-to- Customer : Selling products to customers. It is the process where a business
is selling products or services to individuals. Thus, B2C marketing has to focus on the interests,
challenges, and needs of individuals. B2Cs are businesses that target their sales to consumers. They are
usually involved in a large-scale market that is built for a wide range of products and services to serve
their consumers.
B2C companies try follow trends. They want individuals to tell other individuals about their company
and its products and services.They want to appeal to their buyers emotionally because it is what
individuals respond to the most.By appealing to consumers’ emotions, they can grow their sales.B2C
companies focus on developing brand awareness. They do this through various social media channels
and other means of communication.
 B2B vs B2C
B2B and B2C marketing differ primarily in terms of their audiences and how they communicate to them. While B2C
marketing focuses on quick solutions and enjoyable content, B2B marketing is more concerned with building relationships
and proving a product's return on investment for a business customer.

B2B marketing requires more lead nurturing and close attention to the user experience. Because these decisions are
meant to complete long-term goals for a company, the process that company goes through when evaluating your product
is much more complex.B2B marketing focuses on branding in terms of the relationships that they build with the
businesses that they sell to. The image that you’re sending to the businesses that you’re connecting with should be the
start of your personal brand.

Business-to-consumer companies focus on driving consumers to their websites to complete sales. They focus on
efficiency to sell the product in less time.B2C companies will find a way to associate their product with positive emotions
using their slogan. Slogans may also show a sense of loyalty or credibility.

After learning about the differences between B2B vs B2C marketing, you should finally be clear on what the goals of
each kind of company are. They seem similar, but their audience makes such a big difference in their strategizing.
 These were the five stages that the customer generally engages in.
Awareness is where we are trying to create awareness in the customer's mind about the products that you have to offer
to the customer or the services that you have for offer to the customer. The key objective in the awareness stage is to
create recall about the product. Now what is recall? Recall is basically the customer's memory and the customer's
association that they have with your product category.We use a lot of digital platforms and digital technologies to do this.
Say for example, you might have seen a lot of display advertisements.
Once the customer is aware of your product, the next step is to generate interest in their minds.
This can be done by creating the impression that you are the solution to their problem, or that you
have something that they need.So important thing here is create a message that becomes very
relevant to the customer and makes the customer now remember and consider buying your
product.

The First stage is desire. Desire is where now you want to make the customer feel that the
customer knows enough and there is a conviction in the customer's mind that they should go for
the purchase of the product or now your product has to come into the choice set the customer.So
you have to provide infographics, you have to provide a lot of content that is talking about how this
product is going to be useful.
You have to provide reviews about other customers and how they found the product useful.
So that is where a lot of word of mouth, a lot of detailed comparative information is provided.
The next stage is action. Action is where the customer is actually thinking about purchasing a product. There are a
lot of e-commerce platforms and there are a lot of affiliates who are involved in this activity. E-commerce platforms
basically try to gather all the requirements of the customer and fulfill these requirements. Affiliates are basically third
parties who engage in this ecosystem and give incentives or give customers a lot of information about which
products to buy from which e-commerce platforms. So together e-commerce platforms and affiliate platforms come
alongside or side by side and provide customers an opportunity to buy the product.

The last stage is basically advocacy. This is where the customer wants to give you feedback and give other customers
feedback. Now, there are a lot of word of mouth platforms. E-commerce platforms can be used to write reviews.
Social media platforms can be used to write reviews about the product. A lot of times customers are not very happy
about your product, so you should be able to provide customers with the right opportunity to come back and suggest
what grievances they have. So many a times you would have seen that people go to the Facebook page of the
company and talk about what they liked, what they disliked about the product. A lot of complaints are provided on
twitter, on LinkedIn, on Facebook, etc. So you need to also be sure that such kinds of reviews and such kinds of
feedbacks are also addressed properly.
Sales Funnel
Channels in Digital Marketing plays a very important role in bringing consumers to your business. SEO,
PPC, Email Marketing, Content Marketing, Online Reputation Management, Mobile Marketing

Traffic source - Origin of the users/visitors helps us to know from where the audience is coming from.

● Direct Traffic - URL in browser

● Organic- Search Engine Results - SEO (Organic traffic, long term, free channels, Search queries, broad and targeted audience)
● Paid - Search Engine Ads - PPC (paid traffic, ad platforms, competition , paid channel, Short term,
broad and targeted audience, low budget, long tail keywords, Decent budget - Short tail keywords)
● Content Marketing- (referral traffic, high quality, relevant content, targeted audience, Long term &
short term, Creative channels - text, image,and video)
● Referral traffic - Social Media and other - (Listen to people, start conversation, engage With
audience, content distribution, direct interaction with people.)
● Email Marketing - ( oldest form , alert, actionable, email marketing platform, Pillar of inbound
marketing, reach new customers, retain old customers, and earn loyalty.
● ORM - (What you want others to see, what don’t, image, reviews, comments, PR, Listing tools,
offline word of mouth, affects brand equity, manage information, positive and negative feedback
● Mobile Marketing - Consumers can give personalized experience through mobile web and mobile
apps.
 7 P’s in Digital Marketing
1. Product: According to the need and demand of the client.

2. Place: Where the product promotion should be done to gain maximum benefits.

3. Price: Comparison is very easy, low price as per the competition.

4. Promotion: SEO, Social Media, PPC advertising, email marketing, affiliate marketing, display
advertising and Online PR.

5. Physical: Service was performed and gave reassurance the service actually happened.

6. People: Staff executing the service like chat , emails etc

7. Process: How the service is provided to the customers

 7 C’s in Digital Marketing
1. Content : Appealing, engaging and storytelling.

2. Context: Knowing your audience well and know which product and service will be beneficial for
them.

3. Communication: Based on one to one, one to many, grab mass audience attention.

4. Collaboration: Supports innovation, cooperation, influencer marketing, crowdsourcing and

crowdfunding.

5. Community: Socially active, Sharing the content properly.

6. Change :Make sure your business exists in global market

7. Capture: Express via videos , observe new people/place.

 What is E.A.T? And what are YMYL sites?
E-A-T- stands for expertise, authoritativeness, and trustworthiness.
Expertise means to have a high level of knowledge or skill in a particular field.
Authority is about reputation, particularly among other experts and influencers in the industry. Quite
simply, when others see an individual or website as the go-to source of information about a topic,
that’s authority.
Trust is about the legitimacy, transparency, and accuracy of the website and its content.
● Medical advice
● Journalistic news articles
● Information pages on scientific topics
● Financial advice, legal advice, and tax advice
● Advice pages on high-stakes topics (home remodeling, parenting, etc.)
● Pages on hobbies that require expertise, e.g., photography, playing guitar
 What is E.A.T? And what are YMYL sites?
YMYL : Your Money or Your Life As the name suggests, YMYL refers to content that has the power to
influence a major decision related to a person’s money or their life.Your Money or Your Life (YMYL)
content is the type of information that, if presented inaccurately, untruthfully, or deceptively, could
directly impact the reader’s happiness, health, safety, or financial stability.
There are many types of YMYL content for Google to consider in its algorithm, as it’s not confined to
one industry or genre.
● News and current events on topics like business, science, politics, and technology
● Government, law, and civics-related topics (voting, social services, legal issues, government
bodies, etc.)
● Financial advice on taxes, retirement, investments, loans, etc.
● Shopping information, such as researching purchases
● Medical advice, information on drugs, hospitals, emergencies, etc.
● Information on people of a particular ethnicity, race, religion, nationality, sexuality, etc.
 Identifying your W. H. C. P?
● Who is Customer?
Age, Gender, Location, Behaviour

● How is Your Customer connected?

SEO, SEM, SMM, Email Marketing

● Cost?
Cost per lead

● Profit?
Return over investment

What is shared Value?

You goal should match your customers goal.
General Overview of Web
concept and Hosting
 Basics of Internet
The Internet is a global network of billions of computers and other electronic devices. With the Internet,
it's possible to access almost any information, communicate with anyone else in the world, and do much
more.
WWW : The World Wide Web—usually called the Web for short—is a collection of different websites you can access
through the Internet. A website is made up of related text, images, and other resources.Once you are connected to the
Internet, you can access and view websites using a type of application called a web browser. Just keep in mind that the
web browser itself is not the Internet; it only displays websites that are stored on the Internet.

HTTPS : Hypertext transfer protocol secure (HTTPS) is the secure version of HTTP, which is the primary protocol used to send data
between a web browser and a website. HTTPS is encrypted in order to increase security of data transfer.

Web Browser : A web browser is application software for accessing websites.

Domain : A domain is a part of the web address nomenclature someone would use to find your website
or a page of your website online.

Hosting : Web hosting is an online service that makes your website's content accessible on the internet.
 Hosting

Server to maintain the files of any business.

Types of Hosting
1. Shared Hosting: Shared hosting allows multiple websites to utilize a single server.
2. Virtual Dedicated Hosting : Hosting for medium size business. In this the user will get the dedicated
bandwidth. There will be a particular Percentage shared of the server dedicated to one business only.
3. Dedicated Hosting: High traffic website require this type of hosting.This is suitable for companies
hosting large websites, maintaining others’ sites or managing a big online mall.
4. Cloud Hosting:Cloud hosting is a type of web hosting that uses a network of remote servers to
store and manage data.
 Hosting Components
When you buy a web server space from internet Service Provider (ISP) there are some components you must be aware of.:-

Disc Space :- A small or medium website will require between 10 and 100MB of disk space. If you plan to keep a lot of audio
and video on your website, then you need plan to buy more space. Before buying server space, you should check the options
available to expand your disc space if you need it in future.
Monthly Traffic:- A small or medium website will need between 1GB and 10GB of data transfer on a monthly basis. If you plan to
keep a lot of audio and video on your website, then you need a plan with more data transfer capacity. Check different options
based on your requirements. What are the other options available in case you cross the given data transfer limit. Your site should
not be stopped in case you exceed given limit.
Processing Speed:-If you are buying space on a shared machine, then you cannot guess how much speed will be given to you.
In that case, only way is to see other hosted sites with the same service provider to know about their hosting quality. But if you
are buying virtual dedicated server or dedicated server, then you should consider how much RAM is being allocated to you. Your
pricing will depend on the given processing power to you.
Connection Speed:-Nowadays, most service providers allow very fast connection speed. So choose a service provider who is
giving better connection speed in terms of bits per second. You can have a connection speed ranging from 64 Kb per second to
2.488Gb per second.
Email Accounts:-Make sure you are going to get sufficient number of email accounts. There are many other options available
which come along with your email account. Like, will you get IMAP, POP and E-mail Forwarding options available along with your
 Hosting Components
Emailing Support:- Apart from having email accounts, it is also very important that your web server should have a facility to
send emails from back-end. In case your site visitors want to contact to you using a form, then you will be able to use that
emailing facility to send emails to your designated account. In simple terms, you should make sure that the SMTP Server is setup
and working on your Web server.
Latest Technologies: You should make sure that your web server is equipped with all the latest technologies. It should have the
latest version support for PHP, PERL, ASP and JAVA, etc.
Databases:- There are many databases available MySQL, Oracle, SQL Server, etc. You should choose your server based on
your database requirement. If you are buying space on a shared server, then you need to verify how much space will be
allocated for your database. Many ISPs do not give more than a limited space for databases. If your site needs a lot of database
size, then you should go for a virtual dedicated server.
Server Uptime:-It is important that you buy a web server from a reliable and reputed ISP. You should make sure your ISP is
giving you 99.99% server uptime. If the is server down, then there are many service providers who gives you compensation in
case your sites goes down more than a limited number of time.
Backup & FTP:-Make sure your Service Provider is giving you more ways of taking regular backup of your website. If your site is
changing everyday, then it becomes very important that you should take regular backup of your website. Many service providers
do it on your behalf by charging a small cost for this service.
Control Panel:-Just make sure what type of facilities you will get to maintain your hosting account. Check if your service provider
is providing you an easy-to-use Control Panel or some other similar tool. Using a Control Panel, you should be able to maintain
basic operations related to your website such as logging your service request, your reboot request, or any other problem.
 Hosting Components
Customer Support:- Before finalizing a deal with your service provider, you should make sure they provide you the required
support. You can get this information using Internet forums or from your friends. There are many service providers who give you
24x7 support for any technical or non-technical problem.

Hosting Platforms
You can go for any of the following two most widely used hosting platforms −

● Windows Hosting Servers − If you are a Windows lover then you will find many hosting servers running different
flavors of Windows and you can buy space from these servers. Normally Windows hosting servers are more
expensive because of lot of software licensing costs are involved with these servers.
● Linux Hosting Servers − If you want to go for Linux then opportunities are unlimited and they will have to pay less
than what you will pay for Windows Hosting Server. There are many ISP who provides Hosting Servers with different
flavors of Unix.
 What are CMS Platform?
A CMS platform (content management system platform) is a piece of software that allows you to easily manage
content and create a website.

Normally, web pages are written in HTML, JavaScript, and CSS programming languages. If you were to build a website
without a CMS platform, then you would need to learn these languages and write a lot of code.CMS platforms solve this
problem by allowing you to make a website without writing code or learning programming.

How to Choose the Best CMS Platform for Your Website

Ease of use: You want a CMS that makes it easy for you to create and edit content. This often means having a drag and drop
interface, so you can add different elements on your pages.

Design options: Your CMS software should offer you plenty of website design templates to choose from. It should also allow you
to easily customize those designs to your own requirements

Data portability: A great CMS platform should have tools for you to easily export your data and move it elsewhere.

Extensions and addons: Extensions and addons are separate software that you can just install on your CMS software to extend
its features and add new ones when needed. Think of them as apps for your CMS platform.
 Domain Basic Understanding

https:\\www.example.com

Protocol Domain Extension

https:\\www.google.com

www.docs.google.com

Subdomain
Directory

www.ciim.in/service
How to Start Website Design
 TYPES OF WEBSITE
There are various types of website, based on their purpose and organization. 12 Popular categories of websites are :-

1. Business Websites: Website designed to represent the identity of the business online. It should be branded like the business (the
same logo and positioning) and communicate the types of products and/or services the business offers.
2. Brochure and Catalogue websites: A brochure website is a website designed to display a business’s products and services to view
online. It will typically include testimonials, case studies, appropriate images and video.A catalogue website is designed to showcase
goods and services and induce those browsing to make contact with the business to place an order or request a quotation,
depending on what is being offered.
3. eCommerce Website:An eCommerce website (an abbreviation of Electronic Commerce website) is one designed and set up to allow
customers to make purchases of all a business’s products or services directly online including making payment through an online
gateway. This can be done at any time of day or night without requiring a phone call or some other form of direct contact with the
business.
4. Non- Profit Websites: A nonprofit website is the easiest way for many potential donors to make donations and will be the first
place many people look to learn more about a nonprofit and determine if they want to support it
5. Portfolio Website:This type of website is most common for creative professionals and freelancers that are hired based on
demonstrated skill
 TYPES OF WEBSITE
6. Media Website: Media websites collect news stories or other reporting. There’s some overlap here with entertainment
websites, but media websites are more likely to include reported pieces in addition to or instead of content meant purely for
entertainment.
7. Educational Website: An educational website in its narrowest definition is one representing an educational institution
such as a traditional school, college or university. It may also represent a private education provider such as a tutor, or a
virtual college offering online and distance-based courses.
8. Business Directory Website: A business directory website is one that gathers together data on many different
businesses in one place. Such websites have traditionally been useful places to advertise
9. Search Engine: Search engines are resources serving as keys to finding relevant content on the Internet.
10. Crowdfunding Websites:
11. Entertainment:
12. Photo Sharing:
13. Portal website: Netbanking, College Student Portal
14. Informational Website: Sharing information
15. Community Website:
16. Wiki Website
17. Blog Website:
18. Infopreneur Website:
19. Autobiographical:
20.News and Magazine websites:
 Topic selection
Select the website topic as per the requirement of your business.

Guidelines for the content:

● Pages - min 300 words, - About , Privacy Policy , Terms and Conditions
● Pages- Service , Shop, contact information has no word limits.
● Posts - Article min (500-3000) Blog (300-1000)
● Paragraph- max 150 words
● Sentence- Max. 20 words
● Try to mention points in content rather than having paragraphs continuously.
● Use of good and simple vocabulary.
● Do not copy content from other website.
 Tools that will help you in Content writing

1 2 3 4

Hemingway Spinbot Duplichecker Grammarly Extension

To improve readability of To rewrite the To check plagiarism of the To check grammar error in
the content. content content the content
5 Blog title generator
Helps Find the title for the article/blog

https://www.title-generator.com/
https://seopressor.com/blog-title-generator/
https://tweakyourbiz.com/title-generator
https://www.contentrow.com/tools/headline-generator
https://answerthepublic.com/

6 Headline Analyzer
To check grammar error in the content

https://capitalizemytitle.com/
https://www.contentrow.com/tools/headline-analyzer
Getting started with
Website Creation
 Getting started with Business Online
Domain Selection
1. Select a good business name, resonating with audience name.
● Know the cultural value
● Age group
● Whats the brand and how it will help them?
1. Select what type of name you want?
● Some people are successful in using a repetitive name like JellyBelly, Coca Cola, Kitkat.
● Some are successful in using their name as brand. Like Jordan, Tesla, Mahindra.
● Using of acronyms- a shorter version of descriptive names ex KFC (Kentucky Fried Chicken).
● Using descriptive names ex AIR INDIA, MAMA Earth, Make my Trip this clearly depicts what a company does.
● Suggested Names- Selecting names from the synonyms of the word related to business ex - Uber means
outstanding representing the company goal and ambition, Facebook - used composite form merging two word
together. Pinterest is invented form of name , Google (Associative name googol which means large number) name,
reflecting name back to brand. Names drive from other language ex- KIA
1. Make sure that your brand is easy to spell and pronounce. Also it has not been taken by someone else
 Buying Domain from GoDaddy

#For domain name ideas suggestion you can use domainwheel.com

 Buy Hosting
From Hostgator, Hostinger, Bluehost etc- Select a plan as per your business requirement

Case in point: Hostinger.

This web hosting provider

is reliable, beginner-
friendly, cheap, AND gives
you a domain name for free
—take it from someone
who has created many
websites for his clients in
his career.
 Hostinger Setup Wizard
Enter your personal information and billing information to finalize the purchase of your Hostinger web hosting plan.
Fill in all the fields carefully to avoid errors.
After you submit your payment information, Hostinger easy setup wizard takes the reins.
First you’ll answer a couple questions: who the site is for, what kind of site it will be, and your experience level with site
building. These help Hostinger wizard tailor the setup process to you.
 Select WordPress as your platform of choice.
WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin
architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.The
most important WordPress functions allow you to customize your site's appearance and functionalities.
 WordPress Dashboard in Hostinger
Click Manage WordPress and you’ll be whisked away to the WordPress dashboard.
 Activate the SSL Certificate
SSL (Secure Sockets Layer) certificates are what enable websites to move from HTTP to HTTPS, which is more secure.
An SSL certificate is a bit of code on your web server that provides security for online communications. Websites
need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a
fake version of the site, and convey trust to users.

Activate SSL
 Login WordPress
Using your domain url for example- abcd.com/wp-admin

Log in to your hosting account and choose Hosting from the main menu. Select the WordPress site and click on the Manage button.
 Design a Raw Blueprint of your website
Site Icon - Favicon Image

Header Design - Site logo Site Title

Menu Design - Home About Services Blog Contact

Service 1

Service 2

Service 3

Website Body - Structure , Elements , Content - Image , text, Videos etc , call to action

Footer - (Vertical Design) About | Menus | Subscribe / Other pages link like Privacy
policy, terms & conditions, career , sitemap etc | Google map, contact info etc | Copyright

Contact Page- Contact Details , Contact form , Location details

Service/ Product / Blog - Define a category of your product, Service and Blog
 Essentials of working on wordpress
Dashboard -
Page - Add New — Add page Title - Publish - Edit with Elementor
Appearance Select a theme e.g. - wp Ocean, Astra > Theme — Add New– Select a theme- install

Menus – Select Page You want to add in menu — Rearrangement

Widgets – Widgets are a block of content you can place in different places around your website.
Install Plugins-
For Page Builder - Elementor,WPBakery Page Builder, beaver builder etc. Here We will use Elementor
For Header and Footer builder - Elementor Header and Footer builder, The Footer Mega Grid Columns,
myStickymenu WordPress plugin etc. Here we will create using Elementor Header and Footer builder
For Contact Form/ Subscriber Form - WP Form, Contact Form 7 etc
For Pop Ups- Sumo, Thrive Leads, Bloom, TrustPulse etc
For Social Media and Chat Floating Plugin- My Sticky Elements, Chaty, Click to Chat
For Ecommerce- WooCommerce
For SEO- Yoast SEO
For Website and Page Templates- Starter Template, Elements Kit, Envato Elements etc
Create Page
Design Logo, Site Icon
Prepare Content- Test, Images, Videos
Add Call-to-Action
WordPress Dasboard
 WordPress Dashboard

(1) Welcome message – Some of the most important areas of the admin panel listed as
quick shortcuts links – these are usually your shortcuts to how to make a website.
(2) The current status of your site and what’s going on with it.
(3) Posts – go here to create blog posts.
(4) Media – upload/manage images and other media files here.
(5) Pages – go here to create sub-pages.
(6) Comments – this is where you can moderate comments.
(7) Appearance – change your site’s design here and/or customize how certain things
are displayed on the current design.
(8) Plugins – install new plugins here.
(9) Users – manage user accounts that can access the admin panel of the website.
(10) Settings – the main settings.
At this stage, it’s good to take care of some basic getting-started WordPress settings that will
improve your experience further down the road.
 General Setting Of WordPress
Permalinks define how the individual web page
addresses – aka URLs – are structured within your
site.
The most optimized structure is to have the page’s
title in the URL. For example, your “about” page (more
on that page later on) should be available under
something as simple as YOURSITE.com/about.
Setting the permalinks correctly will allow you to
achieve that.
To set your permalinks, go to Settings → Permalinks
from the main sidebar in your WP dashboard.
Once there, select this setting:

I guess you want Google to be able to find and index your website. To make sure
that’s the case, go to Settings → Reading, and make sure that the box labeled
“Discourage search engines …” is unchecked.
Setting your time zone correctly will make publishing new pages and posts more predictable.
Generally, you want to set the time zone to either where you’re at or where your target audience is at. Whichever
makes more sense.
You can set the time zone in Settings → General.

User Settings
 WordPress Theme Installation

To install a theme, simply login to

your WordPress Dashboard and
hover over the Appearance tab.
Select Themes and click Add
New. Search for the WordPress
theme that you want and move
the cursor over it, then press the
Install button.

WordPress Dashboard >>

Appearance >> Select Theme >>
Add New >> Install>> Activate
 Improve Your Website’s Navigation
Adjust your website’s navigation to make your content more digestible for visitors. Here is how to adjust your menus
and widgets.

1. Adjust the Menu

Your choice of theme will determine the number of
options available to you concerning your menu settings.To
open the menu panel, click Appearance and then Menus
on your WordPress dashboard sidebar.
Steps- WordPress Dashboard>> Appearance>> Menus
On the left side are all the
pages you can add to a
menu, while the right
side covers the menu
structure and its
settings. You can drag
and drop the menu items
to reorder them however
you want.
Once you’re done, click
on Save Menu to save
the settings.
 2. Adjust the Widgets- A WordPress widget is a modular element that enables you to add a specific feature to your
website. Widgets can be added to different areas of a website, such as a website's sidebars or footer areas, and they're
an inherent part of WordPress' design and layout customizations. To open the Widget page
Steps - Appearance>>Widgets.

To add a widget, you’ll have to grab

it from the left-hand side and drag-
and-drop it to your chosen area on
the right. Again, you have free rein
over how to design your website—
just ensure you prioritize things
from the customer‘s viewpoint for
best results.

The design and layout of your site

are what takes the most time in this
whole process
 Installing Plugins
Plugins are something that can add new functionalities or
extend the existing functionalities on your site.

The easiest way of installing a WordPress plugin is to use

the plugin search.
Plugins » Add New page inside your WordPress admin
area.

Select a Plugin>> Install Now>> Activate

WordPress allows you to install a plugin and

not use it at all. In order to use a plugin on
your site, you need to ‘Activate’ it.
For Functionality of Website- Plugins
 How do I uninstall a WordPress plugin

You can uninstall a WordPress plugin by visiting the Plugins page in the WordPress admin area. If the plugin you want to remove is
currently active, then first you’ll need to deactivate it. After that, you can simply click on the delete link to remove it from your website.
 Customize the theme
You can customize your theme by going to the Appearance » Customize page.

The editable areas of your website will be highlighted with a pencil icon on the live preview.
You can also expand each option on the left panel to change its settings.
 Customize the theme
However, most themes will support the basics like your site’s tagline, widgets, homepage settings,
menus, and Additional CSS settings.
 Customize the theme
The controls on the Colors panel will mostly vary depending on the WordPress theme you’re using.

Adding Navigation Menus in Theme Customizer

 Customize the theme
Adding Site Icon and Logo

The Site Identity panel in the WordPress theme customizer also allows you to add your site logo. Simply,
click on the Select logo option to upload the logo of your website.
Want to add a favicon to your site? You can do that by clicking on the Select site icon option.
 Some Plugins
LiteSpeed Cache: Website caching is essential to ensure the top performance of a website, and LiteSpeed Cache is one of
the must-have WordPress plugins.

Yoast SEO: Yoast SEO is by far the most popular SEO tool in the WordPress landscape, and it’s easy to see why it’s one of
our must-have WordPress plugins. Not only can it help you improve your SEO, it can even analyze your content’s readability.

UpdraftPlus: Backing up a WordPress site is crucial to prevent data loss in case of a system crash, hard drive failure, or
security breach. UpdraftPlus is one of the best WordPress plugins to manage WordPress backups.

Mailchimp: Mailchimp for WordPress (MC4WP) is a popular WordPress plugin to build a subscription list for your Mailchimp
account. The free version lets you list up to 2,000 subscribers.

WP Mail: WP Mail SMTP plugin works best paired with an email subscription plugin like Mailchimp for WordPress. This
newsletter plugin will help you send emails to your subscriber list for marketing campaigns.

HubSpot: HubSpot is a comprehensive customer relationship management (CRM) plugin for WordPress. Even its free
version offers enough features for implementing CRM strategies on most websites.

Customer review plugin: Customer Reviews for WooCommerce is a customer review plugin that only works if you have
WooCommerce installed and activated on your WordPress site.

Real estate plugin Essential Real Estate is a free WordPress real estate plugin that provides advanced features for property
business websites. Its setup wizard helps you set up pages for property listings, agent lists, and payment pages.
Using Elementor

OR
Elementor
 Elementor
● You’ll get a bunch of premade templates from where you can choose any of the templates and customize
them as per your need.
● After deciding the one that you want to use, click the Insert option.
 Elementor

Elementor comes with a lot of free and pro premade templates, you don’t even need to build the pages from
scratch. You can just choose an existing template to kickstart your journey.

● Click the Add Template button.

 Elementor
Make It Responsive Across Platforms
● Make sure that your page is fully responsive and will look properly on all devices. In order to do it click the
Responsive Mode option.
● After the customization is done, click the Update button.
 Elementor
Make It Responsive Across Platforms
● Make sure that your page is fully responsive and will look properly on all devices. In order to do it click the
Responsive Mode option.
● After the customization is done, click the Update button.
Elementor
 Elementor
● Adding button, text, description everything is possible from the editing option.
 Elementor
Add a Video and Testimonial
● You can add a video to show what’s your surroundings look like and how people enjoy your resort when
they are here.
● Adding a testimonial is a wise decision to let people know what’s the opinion of your clients about you.
 Elementor
● Add a contact form so that your visitor can contact you. Set your contact numbers like telephone number,

email, or Whatsapp number on the contact page that will help your visitor to call you if they have any questions

to ask.

● You can also add a Google map so that people can find you where you from.
 Editing Header and Footer using Elementor Header and Footer Plugin
In order to edit headers and footers in Elementor, you first need to install and activate the plugin. You can do this by
searching for it on the plugins page of your WordPress admin dashboard.
 Editing Header and Footer using Elementor Header and Footer Plugin
Once the plugin has been installed and activated, click on Appearance > Header Footer Builder. You will see this located
in the left menu of your WordPress admin dashboard.
 Editing Header and Footer using Elementor Header and Footer Plugin
Once the plugin has been installed and activated, click on Appearance > Header Footer Builder. You will see this located
in the left menu of your WordPress admin dashboard.
 Editing Header and Footer using Elementor Header and Footer Plugin
The first thing to do is to set the header and footer options for the new template you are about to build. You are going to name
the template. From there, you have several options. They include:
Type of Template: Header, before footer, footer, or custom block.
Display On: Here you will select where to display the header footer on your site. You will also be able to add display rules
and exclusion rules.
User Roles: Select your user roles of who can make edits.
Enable Layout for Elementor Canvas: This will allow you to edit using the “canvas” layout that Elementor offers.
Editing Header and Footer using Elementor Header and Footer Plugin
Repeat the steps for Footer and Call to Action section
 Sample layout of Call-to-Action, Header, and Footer
Call-to-Action
 Sample layout of Call-to-Action, Header, and Footer
Footer
 Sample layout of Call-to-Action, Header, and Footer

Header

Header
 How to Add or Edit WP Form
Add New Form: To begin, you’ll need to be logged into your WordPress admin area. Once there, click on WPForms in the admin sidebar
to go to the Forms Overview page.
Then, to create a new form, click on the Add New button to launch the WPForms form builder

Enter a name for your form

 How to Add or Edit WP Form
Select a Template section. These are pre-built templates of commonly used forms to help you get started
quickly.
 How to Add or Edit WP Form
Customizing Your Form: The left panel will show you the available fields. The ones you have access to will
depend on your license level.
 How to Add or Edit WP Form

Notifications: Form notifications are automated emails that are sent out when your users submit forms. In the Notifications settings, you
can configure these emails according to your preferences.
 How to Add or Edit WP Form
Save all the Changes Made

Add Form To Your Website

 Create a Blog Page

Step 1: Create Blog Page

 Blog Page Settings
After publishing the new pages,go to the Settings and click on Reading.To do that, under the ‘Your homepage
displays’ section, click on the ‘A static page’ option, and select the home for the Homepage section and your blog
page the Post Page section.
 Add Blog Page in Menu
Go to Appearance >> Menus, select Blog, and click on Add to Menu. You can drag items in your Menu Structure
to rearrange the menu. Once satisfied, you can click on Save Menu.
 Change the URL Structure of Your Blog Post
Modify the URL structure of your Blog Post by going to Settings >> Permalinks and click on Custom
Structure.Click on Category >> Post Name, then click on Save Changes. Now you have a user-friendly URL for all
of your blog posts, which is also suitable for SEO.
 Writing Blog Post
1. Add a new post. 2. Add content.

Blog Title

Schedule Blog

Blog Content
Add a feature image

Define Categories
Start Editing your Blog Page Using Elementor. Use Widgets like Post Blocks/Post List/ Post Page.
Also Edit Blogs accordingly
 Creating a Service/Product
Adding a product: Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.
Product Categories
Product categories and tags work in much the same way as normal categories and tags you have when writing posts in WordPress. They can be
created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag
specifically.
Attributes
These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).
Product Types
With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing
to decide is what type of product it is.
● Simple – covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a
book.
● Grouped – a collection of related products that can be purchased individually and only consist of simple products. For example, a set
of six drinking glasses.
● Virtual – one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping
dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.
● Downloadable – activates additional fields where you can provide a downloadable file. After a successful purchase, customers are
given a downloadable file as a link in the order notification email. This is suitable, for example, for a digital album, PDF magazine, or
photo.
● External or Affiliate – one that you list and describe on your website but is sold elsewhere.
● Variable – a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available
in different colors and/or sizes.
● Other types are often added by extensions. For example, WooCommerce Subscriptions adds new product types as does
WooCommerce Bookings.
 Creating a Service/Product Page on wordPress using WooCommerce
Step 1: Install WooCommerce Plugin
Step 2: Adding a simple product- Adding a Simple product is similar to writing a post in WordPress.
1. Go to WooCommerce > Products > Add Product. You then have a familiar interface and should immediately feel at
home.
2. Enter a product Title and Description.
3. Go to the Product Data panel, and select downloadable (digital) or virtual (service) if applicable.

Note: Virtual products don’t require shipping — an order with virtual products won’t calculate shipping costs.
 Creating a Service/Product Page on wordPress using WooCommerce
1. The Product Data meta box is where the majority of important data is added for your products.

General section
● Price
○ Regular Price – Item’s normal/regular price
○ Sale Price – Item’s discounted price that can then be scheduled for certain date ranges. The sale
expires at 11:59pm of the specified end date
● Tax
○ Tax status – Taxable / Shipping only / None
○ Tax class – Choose which tax class should be applied
 Creating a Service/Product Page on wordPress using WooCommerce
Inventory section
○ The inventory section allows you to manage stock for the product individually and define whether to allow
back orders and more. It enables you to sell products and allow customers to add them to the cart to buy.
○ Enable Stock Management must be selected in Products Inventory Settings; otherwise, only the ‘Stock
status’ option is visible in the Product Data Inventory box.
○ Options when stock management at product level is disabled. You are responsible for updating the Stock
Status.
 Creating a Service/Product Page on wordPress using WooCommerce
Options when Manage stock level (quantity) is enabled.
● Enter the Stock Quantity, and WooCommerce auto-manages inventory and auto-updates Stock Status as
Stock, Out of Stock or On Backorder.
● Select whether to Allow Backorders.
● Low stock threshold – Enter a number upon which you are notified.
● Tick the Sold Individually box to limit the product to one per order.
 Creating a Service/Product Page on wordPress using WooCommerce
Shipping section
● Weight – Weight of the item.
● Dimensions – Length, width and height for the item.
● Shipping Class – Shipping classes are used by certain shipping methods to group similar products.
 Creating a Service/Product Page on wordPress using WooCommerce
Product images
Add a main product image and a gallery of images. More at: Adding Product Images and Galleries.
Setting catalog visibility options and feature status
In the Publish panel, you can set Catalog Visibility for your product.
 Creating a Service/Product Page on wordPress using WooCommerce
Product images
Add a main product image and a gallery of images. More at: Adding Product Images and Galleries.
Setting catalog visibility options and feature status
In the Publish panel, you can set Catalog Visibility for your product.

Edit product/Service page Using Elementor