Digital Marketing Planning Deck

Index
• Goal
• Overall Mechanism to reach goal
• Digital marketing objectives
• Website Improvement Areas
• Google Ads
• Social Media
• Search Engine Optimization
• Mail Campaigns
• Amazon Marketing Campaign
• Detailed Marketing Plan
• Google Analytics
• Plans and Pricing
 GOAL
(Leads Generation)
Digital marketing objectives

• To engage with your target audience

• To motivate your audience to take action
• Efficient spending on your campaign
• Return on investment (ROI)
• Branding:
Web Planet provides you a platform where
you can promote your brand through social
media advertising via Facebook, Twitter,
Instagram, LinkedIn ; another platform is
through Display Advertising that draws the
attention of the site visitors by creating
images, videos, graphics and Viral Content.
Campaign Objective

Communication Strategy
Mail Campaigns
to right TG Promoting : Growing brand
Social Media (FB, Google Ads awareness, Increasing lead
Twitter, LinkedIn) for
PPC
relevant TG volume, Improving shareholder
value, Increasing sales or requests
for a quote, Educational Tutorials,
Hicks
Search Engine Website/ Content Blogs, Videos, Corporate Profile
Optimization landing Marketing etc.
page
Location : As per your target
location (Globally or local )
Getting Leads Branding Target Sectors :All Major sector.
Website Improvement Areas
• Launch New responsive (Platform Independent) / ecommerce Website
• Landing Page creation & molding it according to different services
• Query Form Optimization
• Updating content on website
• Adding client testimonials on website
• Making it mobile friendly
• AI (Artificial Intelligence) ChatBot Implementation
Organic vs paid marketing ?
Google Ads(Paid Ad) Management Services

Our Google Ads management services can help you to get the best return
from your campaigns. We’ll take care of everything throughout the entire
process, from strategic keyword research to landing page optimization, so you
can focus on other areas of your business. Increase conversion rates, maximize
your PPC (Pay Per Click) budget and generate more revenue with our Google
certified Ads services.

Our results-orientated approach to Google Ads management places ROI

(Return of investment) at the heart of your strategy. We focus on developing
PPC campaigns that generate tangible business results that are aligned with
your business goals.
Google Ads (Paid Marketing)
Google Search Network:
• Understand requirement & goal of business
• Shopping Campaign creation to generate online leads for product selling
• Create the relevant landing with call to action
• Campaign Creation based on product & location
• Find right keywords, create theme based ad groups
• Create relevant ad copies
• Biding Management :
• Campaign start with manual bidding
• Start with Ad group bidding with Best ROI Method
• Set the keywords bid according to the position & quality score & first page bidding
• Analysis of search term report
• Analysis & Adding new keywords on campaign like Generic keywords, long tail, location specific keywords etc.
Google Ads
Google Display Network:
• Understand requirement & goal of business
• Create the relevant landing with call to action
• Find right keywords, Topic, placement, interest, demographics
• Create attractive & informative ad creative (Banner, Responsive ads etc.)
• Create relevant ad copies for ads
• Remarketing ads with tailored offers
YouTube ads:
• Video Ads for Branding
• Banner ads on YouTube
• Create attractive & informative ad creative (Banner, Responsive ads etc.)
Full service Social Media Marketing Agency

SOCIAL MEDIA STRATEGY

AUDIENCE INSIGHTS & DATA CREATIVE AND CONTENT
We transform your social media
presence with high-quality
We offer managed and SAAS We deliver the ideal creative for
content, daily activity,
solutions each audience segment
monitoring-engagement and
increased followers.

INFLUENCER MARKETING
SOCIAL ADS & CAMPAIGN
REAL TIME KPI TRACKING
MANAGEMENT
We build strong influencer
relationships with our wide We deliver outstanding results
We create, optimize and track
influencer network, delivering and insightful reports through
marketing campaigns that deliver
results with our leading tracking our online dashboard
targeted customer engagement.
tech tool
 Social Media – Current Status & Communication
Target Platform: LinkedIn, Facebook, Instagram, YouTube, Others
Business Objective Social Media Goal Metric
Major topics of communication
Grow the Brand Awareness (These Metrix Follower, share etc.
• Increase brand awareness
illuminate your current
and potential audiences) • Build engaged communities
Turn Customer into Engagement (These Comment, Like, Chat (AI) • Sell products and services using native
advocates Metrix show how etc.
social commerce solutions
audiences are interacting
with your content) • Measure brand sentiment through social
Drive Leads and Sales Conversion (These Website Visit, Query
listening
Audience demonstrate the Submission, email signup
effectiveness of social etc. • Provide customer service on social media
engagement)
platforms
Improve customer Consumer (Active Testimonial, Social Media
Retention Customer) Sentiment, Average • Advertise their products and services to
Response time, Support
target audiences
Social Media – Execution Plan

FB Tw Ln
• Work on Mon-Sun Weekly plan •Integrate to FB Content Plan •Integrate to FB Content Plan

• Brand description and trends content •Following CMOs of target audience companies •Making community strong of Brand by adding

•Following industry sectors right decision makers of right target segment

• Digital Trends
•Marking messages to decision makers about
• Service/Product , Quality and Range
Service/ product and range
• Sharing Digital News related with Sector
•Exporting Ln database from time to time and
• Brand engagement mailing and Quality
• Website URL
Social Media – Social Media Content Calendar

A social media calendar is an overview of your upcoming social media posts. It can be organized
in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social
media management app).
• Keeps you organized and on track
• Excellent for brainstorming
• Helps maintaining consistency
• Helps keep your audience
engaged
Facebook/Instagram Plan - Organic
Implementation Phase

• Writing post on daily basis related with Products/Brand/Services , Quality and Targeted Sector
• Attractive & Informative Creative Creation
• Website link sharing
• Promoting articles in social bookmarking sites
• Engaging with fan base with relevant content
• Posting of relevant video
• Sharing the post on relevant groups
• Plan/Execute User Engagement Campaigns
• We will send offers like dealership .
• We need to add personal touch in marketing for it to work. Customize our communication to
stand out. So, creative and copy would be designed keeping that in mind.
• We would include our company profile. Labs, Clientele and others

Monitoring & Operation Phase

• Tracking FB Insights
• Tracking Website Analytics that how many users are coming through FB
Facebook/Instagram Plan - Paid
Paid Campaign:

• Writing attractive ad copy of Paid Campaign for generating online leads and branding.

• Running the paid campaign like, Brand Awareness, Post Boost, click to website, Likes, Conversion & Lead Generation Ads

• Plan/Execute User Engagement Campaigns

• Demographic research for services

• Ads Targeting on Location, Job Title, Demography, Audience

• Selection of CPC or CPM Ads (for Marketing and Branding campaign)

Twitter
• Focus on Brand promotions & microblogging (280 characters)

• Build strong & powerful relationship with prospective customers

• Educate followers with our Products, Products Quality , Range, importance etc. and Distribution Network

• Filling up the page with updates and QA (Quality Assurance).

• Use search.twitter.com & twellow.com to find more users.

• We will gain followers by following the active members in twitter.

• We will get followers by following the followers of experts, gurus or of our competitors in twitter.

• We will post an event link etc. and ask for opinion and reviews.

• Create banner about Products.

• Inviting audience to join our events from time to time.

• Twitter chats from time to time can create a differentiator

LinkedIn
• Adding new collection

• Sharing Post through profile

• Sending one to one messaging

• Sharing our services info in relevant groups

• Sharing article & blog on LinkedIn

• Paid Marketing Campaign on LinkedIn to target business industrialist.

What is Search engine optimization ?

• Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” listings on search engines.

• All major search engines such as Google, Yahoo and Bing have such results, where web
pages and other content such as videos or local listings are shown and ranked based on
what the search engine considers most relevant to users. Payment isn’t involved, as it is
with paid search ads.

Why SEO for your Business …?

• Return Of Investment
• Increased Traffic
• Cost effectiveness
• Increased site usability
• Brand Awareness
• Lead Generation Online
 Search Engine Optimization(SEO) Approach
Our Compressive search engine optimization plan will include the following key steps :
• Pre SEO Analysis
• Website Analysis and Evaluation
• Key phrase research and analysis (Keyword Selection and Finalization)
• Competitor Analysis and Benchmarking
• Traffic/ Target Audience Analysis
• Develop competitive keywords, phrases list
• Meta Data/ ALT Tags/Interlinking/H1, H2
• Keyword and content optimization, Meta tags optimization, headings and subheadings necessary
• On page optimization – keywords, content freshness, Meta tags.
• Interlinking, HTML Code etc.
• Content Optimization- Implementation of H1/H2 Bold tags to Content
• Optimization of Link structure & Navigation
• HTML sitemap creation
• Google XML sitemap creation and regular updating
• Robot.txt Optimization
• Local SEO Marketing
• HTML Source Code Optimization
• Image & Anchor Optimization
• Submission to Google Local
 Search Engine Optimization(SEO) Approach
Our Compressive search engine optimization plan will include the following key steps :

• Incoming Link Building/Off page optimization – High quality links from Directories, Articles, Blogs, and Press releases, SMO /
SMM and from prominent Web 2.0 sites.
• Re-optimization and adjustments to maintain position in top 1st pages on Google.
• Track website statistics
• Produce regular search engine optimization progress reports
• Keyword research – Researching on target keywords to bring your site on the top search results for relevant queries.
• Competitor analysis – Conduct to ensure evaluation of the current scenario and understanding of practices across the industry.
• Landing page optimization – Separate specific pages would be optimized; targeting specific key searches to ensure relevancy &
greater conversions once a visitor lands on your site.
• Optimize site content – Each existing page will be optimized for important keywords and interlinked accordingly with other
relevant pages to improve site structure.
• Link building – Links will be built via social bookmarking, directory submissions, article and blog marketing, web 2.0 sites to
improve site visibility across other sections of the internet.
• Tracking and Analysis – All rankings and results will be analyzed as search engine traffic increases. All relevant reports and key
metrics will be shared every month.
• Conversion Tracking – Monthly reports of ranking, traffic would be shared along with other Key Performance Indicators.
SEO –Execution Strategy
Month 1 Month2 Month3

• Incorporation of • Off page SEO

all new keywords • Content Activities in full
• Setting up execution in form swing
Google Analytics of new pages, • Create a Link
Goals blogs Building Plan
• Keywords can be • Content • Stay current on
molded as per optimization and SEO News and
target audience website Practices
• Building keyword optimization
focused pages • Off page SEO
• On page SEO Activity starts
Activity gets • Create a Link
completed Building Plan
• Conversion
audits
Mail Campaigns Setup and Communication
Reach To Your Right
Brand/Service
Digital Marketing Audience, Capture High
Services
/Products Quality and Quality Leads, Through • At Least 4-Mailers would be
Range Paid Ads
rolled out in a Month
• Mailers to be sent on all relevant

Quality, Assurance,
Comprehensive Range databases
Product /Service QA of
Range
Service/Brand/Product • Email Marketing automation,
Optimization

Increase Brand
Sendinblue,Zoho and
Mail Campaign Setup Awareness & Stay Top
other Tools
of Mind
Amazon Marketing Campaigns

Web Planet, Create and manage the Marketing campaigns on Amazon.

We help discover and purchase products that you sell on Amazon with
ads that appear in search results and on product pages.
Amazon Marketing Campaigns
How to get started ?
1 2 3
Decide which keywords Get started with a small
List the products you
to target and let’s analyze Budget and create and
want to advertise.
the bid for clicks. manage the Marketing
campaigns.

Amazon Marketing is a set of actions to promote and sell products on Amazon and includes:

Amazon SEO – Optimizing product pages to improve their visibility in Amazon’s organic
(Free ) search results.
Amazon Advertising – We use Paid Amazon advertising formats to endorse brands and
products.
External Marketing – Using promo channels not offered directly by the platform.
Benefits of Amazon Marketing Campaigns
Get discovered :

Ads appear right where customers will see them,

such as the first page of search results and
product pages, providing an instant visibility
boost.
Increase sales :

Sponsored Products help you grow your

sales on Amazon by reaching customers who
are searching for products like yours and driving
them to your product page.
Control costs :

Ads are cost-per-click, so you pay only when

customers click your ads. You control how much
you spend by setting your budget and choosing
how much to bid per click.
Google Analytics

What needs to improve

Traffic from Mail Marketing

Traffic for Social Media
Traffic from Referrals
Right goals need to be set, be it Thank You Page,
Duration of user visit, pages/screens per session, specific
event has been triggered.
Social Media Marketing Plans
Monthly
5-6 Daily Social Media Post

ADVERTISING Videos

• Online Marketing Videos

• Branded Content
• Explainer Videos
• Animation & Motion Graphics
• Promotional Images, Videos

Social Media Marketing Campaign

Handle
Google My Business Create, Manage
and Handle all Activities
Photoshoot by professional
photographer on client visit
 Social Media Marketing Pricing

Good Plan: $800 / Month Better Plan: $ 2200/ Month Best Plan: $4200/ Month
Facebook/Instagram/LinkedIn Facebook/Instagram/LinkedIn Facebook/Instagram/LinkedIn/YouTube

12 Posts Per Month 20 Posts Per Month 40 Posts Per Month

Page Monitoring & Responding Page Monitoring & Responding Page Monitoring & Responding

Boost Ad Management (Basic) Boost Ad Management (Advance) Boost Ad Management (Advance)

Image Optimization and Edit Image Optimization and Edit Image Optimization and Edit
Facebook and Instagram Paid Campaign Facebook, Instagram, LinkedIn, YouTube
Management and Lead Generation Paid Campaign Management and Lead
Generation
Search engine Optimization Pricing

LOCAL SEO PACKAGES

Basic Growth Booster
Price $ 1000/ Month $ 1500/ Month $ 1800/ Month

Keywords Plan Up to 5 Up to 10 Up to 20
Keywords Top 10 Guarantee
20% 25% 30%
(%)*
In-Depth Site Analysis Yes Yes yes
Duplicate Content Check NO yes yes
Competition Analysis Yes Yes yes
Keyword Analysis Yes Yes Yes
Baseline Ranking Check Yes Yes
Keyword URL Mapping Yes Yes Yes
Broken Links Check NO No Yes
Google Penalty Check Yes Yes Yes
On Page Optimization Yes Yes Yes
Local Search Optimization Yes Yes Yes
 Content Marketing (per
Yes Yes Yes
month)
Off Page Optimization NO Yes Yes
Monthly Reporting yes Yes Yes
Amazon Store SEO No No Yes
Facebook SEO No yes Yes
Linkedin and twitter SEO No yes Yes
Customer Support No No Yes
Search engine Optimization Pricing

GLOBAL SEO PACKAGES

Basic Growth Booster

Price $ 2000/ Month $ 3000/ Month $ 3500/ Month

Keywords Plan Up to 15 Up to 25 Up to 35

Keywords Top 10
20% 25% 30%
Guarantee (%)*
In-Depth Site Analysis Yes Yes yes
Duplicate Content Check NO yes yes
Competition Analysis Yes Yes yes
Keyword Analysis Yes Yes Yes
Baseline Ranking Check Yes Yes
Keyword URL Mapping Yes Yes Yes
Broken Links Check NO No Yes
Google Penalty Check Yes Yes Yes
On Page Optimization Yes Yes Yes
Local Search Optimization Yes Yes Yes
Content Marketing (per
Yes Yes Yes
month)
Off Page Optimization NO Yes Yes
Monthly Reporting yes Yes Yes
Amazon Store SEO No No Yes
Social Media Sharing (per
No yes Yes
month)
Web Video and YouTube
No No Yes
Marketing
Customer Support No No Yes
Paid Marketing Campaign Pricing
Creating and Management Cost
Basic Growth Booster
Price $ 3400/ Month $ 4500/ Month $ 6500/ Month

Google Search Campaign yes Yes yes

Google Display Campaigns Yes yes Yes
Google Shopping
No Yes Yes
Campaign
Google Video Campaign No No Yes
Bing Search Campaign Yes Yes Yes
Bing Display Campaign No No Yes
Facebook, Instagram
No Yes Yes
Brand Campaign
Facebook, Instagram lead
No No Yes
generate campaign
Linkedin Campaign No No Yes
 Amazon Marketing
No No Yes
Campaign
Email Campaign setup No No Yes
Weekly report Yes Yes Yes
Conversion Tracking Yes Yes Yes
Google Analytics Set-up Yes Yes Yes
Campaign Management Yes Yes Yes
Mobile Ads Yes Yes Yes
Gmail Ads (GSP) No No Yes
Landing Page
Yes Yes Yes
Optimization and creation
ROI Tracking Yes Yes Yes

Important :

All billing details added to the account will be from the customers. The cost of running the campaign will be
towards the client.

The above Pricing is for creating, managing, Optimizing, Reporting and meet the best ROI for campaigns.
Paid Campaign Account Management

• Dedicated Account Manager will be Assigned for 9 hrs per day in week
days.

• Video Campaign: You will have to provide video clip or YouTube video link.

• Video making charge will be extra.

• Shopping Ads is only for online stores or eCommerce sites.

 Website Development Pricing
Basic Standard Ad on
Price
$ 1500 $ 2500 $ 200/ Page
Pages
10-15 15-20

Responsive (Device Compatible)

Static website Yes Yes

Ecommerce website / Product

Catalog website NO Yes

Create Blog for daily update

Yes Yes
Live chat Integration
Yes Yes
AI ChatBot Integration
Yes
All Social Media (Facebook, Linkdin,
Twitter etc.) create and link with
Yes Yes
website

Customer Reviews
NO Yes
Login and signup option for users
Yes Yes
Contact Form and Map Integration
Yes Yes
Server setup
Yes Yes
SSL purchase
Yes Yes
Merchant account setup or Online
Payment Getaway integration NO Yes

Shipping setup
Yes
Transactional emails – thank you
emails, etc. Yes Yes
 Sitemap
Yes Yes
Wireframes
Yes Yes
Designs
Yes Yes
Development Yes Yes
Testing Yes Yes
Post-launch Yes Yes
Ongoing maintenance Yes yes
THANK YOU
YOUR FEEDBACK WOULD BE REQUIRED