BUSINESS CASE

INDIKA JUANG PUTRA

 TOTAL ADDRESSABLE
MARKET FOR KLINIK PINTAR
 TOTAL ADDRESSABLE MARKET FOR KLINIK
PINTAR
TOTAL INTERNET POPULATION AGED
POPULATION USER 16 – 64 YO

274.9 202.6 181.9

MILLION MILLION MILLION

SOURCE: HOOTSUITE-WE-ARE-SOCIAL-INDONESIAN-DIGITAL-REPORT-2021
 TOTAL ADDRESSABLE MARKET FOR KLINIK
PINTAR
POPULATION AGED EMPLOYMENT RATE
20 – 60 YO (93.51%)

4.55 4.25
MILLION MILLION

SOURCE: BPS DKI JAKARTA 2021

BPS INDONESIA – UNEMPLOYMENT RATE
 STRATEGIC PLAN AND
ACTIVITES FOR THE FIRST
THREE MONTHS
 STRATEGIC PLAN

OBJECTIVES: TARGET AUDIENCE:

1. To grow the B2B client base of Klinik Pintar
to become a prominent B2B care service
provider player in Indonesia.
2. To shift the revenue source from 90% covid
related service to 50% or less in a year
while still managing the month-to-month
growth.
Organization / Company who are:
1. Having more than 100 employees, or
2. Open to technology, or
3. Working with expatriate / foreigners, or
4. Focus area Jabodetabek, Bandung and
Yogyakarta ,or
 S.M.A.R.T STRATEGIC PLAN
Socialization of Services
We need to socialize our services to the potential costumer and
clients, it helps them to understand that we have various
Medical Services that they can access.
It will help Klinik Pintar to shift the revenue from Covid related
service to other services.
Activities Plan : Regularly adding contents in our the website
and work on SEO in the internet

Marketing Event
The best way to approach an organization or company is by letting
them know if KLINIK PINTAR TECHNOLOGIES can give the company
some benefit.
We can have some Marketing Event by inviting some HR related person
from some companies and organization to join a free webinar that
have interesting topic to their departments. In this event we have
opportunities to give them information about KLINIK PINTAR.
S.M.A.R.T STRATEGIC PLAN
Actively Contact Potential Clients
Activities Plan : Cold Calling Activities, Email, Linked In

Respond To The Need of The Market

Actively research of the needs of market in this Industry. Beside that,
we have to able to improve the product and services that we have to
meet with the market needs
Activities Plan : Regularly contact the customer for the feedback /
put feedback page after customer using the services, Do some
market research from the market

Trial of Product or Services

Activities Plan : Give free trial of services or products to the potential
client to make them realize the benefit of KLINIK PINTAR
TECHNOLOGIES
 THREE MONTHS ACTIVITIES PLANNING
MONTH 1 MONTH 2 MONTH 3
ACTIVITIES W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
1 Team Building
2 Marketing Event Planning
3 Collecting Database for Marketing Event
4 Cold Calling Activities For Marketing Event
5 Marketing Event Activities
6 Following Up by Call and email
7 Working with Marketing Team to improve content of information
in our website
8 Creating database of potential clients to approach by sales team
9 Sales activity by cold calling and email to reach potential
customer
 NEW BUSINESS
MODEL CONCEPT
 NEW BUSINESS MODEL
MENTAL HEALTH
1. Potential Issue of the working age
population in this era
2. Feeling shy to open and discuss about the
issue in direct
3. Impact of employee productivity and job
focus
MENTAL HEALTH
SERVICE:
Online Services by application or call to reach the
expert or practitioner of the mental health issue,
like psychologist or doctor .
Creating bundling packet for the some meeting to
subscribe the services.
NEW BUSINESS MODEL

PHARMACIST
Collaboration with pharmacist to sell the
medicine and medical tools. It can be bundling
with virtual clinic services or separately to
individual customer
TEAM MODELS
 TEAM MODEL

SALES TEAM
• Actively contact the potential clients
through call, email or Social Media Services
• Meeting with potential clients to gather
needs of the customer and propose the
solution based on the needs
• Close the deal with clients
• Maintain relationship with the active
customer
MARKETING TEAM
• Regularly create contents in our social
SUPPORTED BY media and website to improve awareness of
market.
• Working with SEO to improve our content
• Creating the Marketing Event

2 SALES PERSONS
THANK YOU